Heh. This is clever. For the New Directors Showcase at Cannes, Saatchi & Saatchi released a video in which some ordinary guy barks marching orders at the Buckingham Palace Guard -- and, amazingly, they obey, even when he asks them to do little leaps, jump on each other's backs, dance to reggae and "RIDE 'IM LIKE SEABISCUIT!"
At this point the stunned crowd gets the sense that this is a stunt, and there is much cheering and carrying-on.
Let's hope this wasn't an intern's stolen idea. In any event, if the New Director's Showcase is something you dig, hurry up and enter here.
EUTube -- the YouTube channel of the European Union -- is seeding a video called "Electrical Derby," whose job is to educate viewers about electricity, while propagating the Eurotrash pop culture aesthetic that gives spoofs like this a perpetually appreciative audience.
After a few watches we're fairly confident we'll be experts in how batteries work; but every time we start the video up again, we get caught up in fantasizing how RAD it would be to spend a few hours at a neon roller derby.
We like the idea, but imagine trying to explain supermagnets at a rave. (Actually, it's possible we've done that -- and it all went horribly wrong.) In any event, "Electrical Derby" is a follow up to "Chemical Party," last year's attempt to teach chemistry with synthesized music and mating rituals.
This shit's over-the-top, but we got one or two dry giggles out of it.
It's embarrassing enough to get called out for mumbling your porno mag of choice to an old Asian cashier with no sense of empathy, but then your high school crush shows up -- and the cashier starts offering you self-pleasure freebies, too?
Things only worsen from there, Judd Apatow-style. Think hostage situation, daytime TV, publicly humiliated mother, the whole nine: in other words, a morality tale parents tell their starch-collar boys when they're young, to keep them from wanting to touch their wees.
On behalf of the UK Home Office, John Luke Roberts wanders city streets in broad daylight, trying to get people to do things they only do drunk and in the safety of darkness: piss in the street, spew vom over friends, dive into vehicles with strange men and abuse strange girls with traffic cones.
For the most part he fails, but that doesn't stop him from doing it all himself.
Roberts' shenanigans look nothing short of insane, but only because we don't have the Lush Googles on. After the guy belts out a war cry and shoves a trash bin through a store window, we're graced with a simple enough tagline: "If you wouldn't do it sober...", tying it to last year's effort, similarly (though less ambiguously) titled "You Wouldn't Do It Sober."
Harrowing shit, seeded by Team Rubber.
Apparently, email is still alive and well and for those marketers who embed video within their emails, click through rates as high as 50% or more. Writing on Elastic Path's Get Elastic blog, Linda Bustos takes a look at a few retailers who have experimented with video in emails. She also examines the deliverability issue which can be quite challenging though there are strategies as well as new certification guidelines and increased email provider acceptance which can make these issues less of a hurdle.
Ever walk into a store and buy something you'd rather no one see you buy? And then your prom date shows up? And the store clerk has to shout to the other store clerk at the top of her lungs about what you're buying? And then some freak exacerbates the issue? And then the store gets held up? And then you're on the news?
Thank God for the internet no one is at risk of going through this scenario any more. Which begs the question. What was Bud Light thinking when they made this ad? Are these things still sold in convenience stores? And why would anyone risk embarrassment when they can obtain an endless supply of the stuff in the privacy of their own home?
- The Big Money conspiracy theorizes around GM's post-bankruptcy ad.
- Self-affirming Facebook poetry. Face it though, no pun intended: if you're among the 50% of users spending over 20 minutes on average per day distributing pokes and Liking other people's surveys, you require no sagacious back-patting. You're all up in a self-made echo chamber, untouchable by prickly realities and ugly strangers.
- iPhone Apps need to be buttressed by other forms of marketing. Also, they need to be useful. Seriously though, did you need AdAge to tell you that? (Say it with us: "Nooooo.")
- 3D pop-up book music video. Can't imagine it? Just watch.
- "We really felt like the ability to create human beings, to give them a soul, if you will, was really exciting," says an EA rep about The Sims 3. See the encapsulation of that vision.
- Pop online SMB philosophy.
Working with YouTube, Justine Ezarik (iJustine) created a video for Carl's Jr. in which she plays the duel role of Carl's Jr. employee and customer. She perfectly epitomizes the valley girl of yesteryear and, at the same time, the confused customer of today.
Entitled How to Eat a Burger, the video - following the employee/customer exchange - tells us how to eat a burger iJustine style. Yea, she likes to eat her burger with a fork, knife and lots of ketchup. LOTS and LOTS of ketchup. Never quite understood that method but hey, to each their own.
"Michael Jordan was the greatest player EVAR! But even he needed inspiration."
For MJ, inspiration apparently came in the form of Leroy Smith, who smushes basketballs with his bare hands and make man-on-man domination puns without breaking a sweat. Also, Get Your Basketball On RIGHT NOW and get his free motivational cookbook.
In its latest YouTube campaign, Gillette plays the Sagacious Big Brother for lessons on shaving things you wouldn't ask your actual brother about. Well, apart from maybe the armpits, but hey, we all would've figured that out ourselves anyway; and possibly your head, but only because he probably had to do it for you first.
What we dig about the videos: they're easy to watch, no-nonsense and talk in a chill factual tone. We actually learned stuff. And we don't even need to shave our faces. Nice work by BBDO/New York and Proximity Canada.