Yep, That Would Be a Yardstick.

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For the Cannes Young Lions Ad Contest, Y&R Interactive/Israel/Mizbala entered a video on behalf of Oxfam Great Britain. All it does is drive climate change-conscious users to the Oxfam YouTube page -- kind of a cheap prize after sitting through virtually nothing of entertainment value and then clicking -- actually clicking! -- on a button embedded inside the video.

Fail.

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by Angela Natividad    May-20-09    
Topic: Cause, Events, Industry Events, Video



Red Cross Helps Downtrodden Stand On Their Own

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Fubiz drew our gaze to this short film for the French Red Cross. Panning over different landscapes, it depicts Red Cross members lifting sufferers of various torments to their feet.

As the backgrounds change, so too do the people, which left us with that warm "connected" feeling: we're all both victim and healer sometimes, and in that regard, nothing divides us from anyone else on the planet.

The tagline was equally stirring: "L'homme est fait pour rester debout" -- or roughly, "Man was made to stand upright."

Work by TBWA\MAP; music by sayCet.

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by Angela Natividad    May-20-09    
Topic: Cause, Good, Video



Quizno's Gets It's Carl's Jr. On With 2 Girls 1 Sub

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Quiznos hooked (oh no they di'nt!) up with Playboy to riff on the disgusting "2 Girls 1 Cup" thing. While Quiznos has reportedly denied any involvement with this production, we can't help but wonder just how many people over at Quiznos are loving (even hoping) this thing gets as much exposure as it's getting. We still think there's some shenanigans going on here.

In the ad, two women in bikinis sit on a bench. One is enjoying a Quiznos sub as the other looks on. In fact she's enjoying it so much she can't quite contain herself. Happy to share the pleasure, she hands the sub to the other who can't get it into her mouth fast enough.

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by Steve Hall    May-20-09    
Topic: Racy, Strange, Video, Worst



Madness Record Gets Spit-Shined by Zazz

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Madness, a band, just released The Liberty of Norton Folgate, which it's promoting by way of ad nostalgia.

The spot appropriates old Cheer spots where a Very Sterile Man washes soiled shirts with both Cheer and "ordinary detergent." In this case, the soiled accoutrement is The Liberty of Norton Folgate. The latter was washed in both ordinary detergent and fictional brand "Zazz."

Five and a half out of Madness' seven band members concluded the album was vastly improved with the latter. We're not sure what happened to the other one and a half members, but it probably had something to do with the button labeled "Permanent Press" and those pesky spin cycle propellers.

Clever. But wait -- does this mean Liberty is less profane, or less gritty, or just really, really wet?

Work by production team Gas & Electric; directed by Sell! Sell!.

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by Angela Natividad    May-19-09    
Topic: Good, Promotions, Video



World's Longest Burp An Oxfam Commercial

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This is absolutely the most hilarious and disgusting (at the same time) thing we've seen in forever. And it's an ad! For a cause group no less. So remember the guy who used to do huge burps in high school? Of course you do. Every school has one. This guy is that guy.

And as the teacher always used to say to that Olympic High School Burper, so says this ad, "Do something better with your name."

And who said juvenile burping couldn't be put to good use?

by Steve Hall    May-19-09    
Topic: Cause, Good, Strange, Video



Douchebags All Across the Club Make Me...Puke In My Mouth

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Rosie Siman points us to a hilarious sequel to the SNL skit Jizz in my Pants. This one's called Puke in my Mouth and it's from MsTaken which sells fake engagement rings. So what makes the oh so familiar actress (oh, it's Michelle Nunes) in this video puke in her mouth?

Jizz, of course. Inner thigh perms. Facebook wall posts. Tub farts. Jeans. Bananas. Tom Cruise. And more. Give it a watch.

The work was created by comedy video production group, Pantless Knights. About 1.1 million views after a couple of weeks isn't bad but it's no where near the 50 million or so the original got.

by Steve Hall    May-19-09    
Topic: Good, Racy, Strange, Video



Teen Gives Birth on Playground As Students Watch

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Tactic 375 from the book, "How to Guarantee Your Ad Will Get Banned...And Get Seen by Millions" - make an amateur video of a teenage girl giving birth on a Leicester (England) high school field as students crowd around to watch like it's some kind of hair pulling bitch fight.

The clip comes from the National Health Service. As with many "virals," it's unbranded which, as is always the case, makes us wonder, "What's the point?" If you're just going to shock without including any viewpoint, why do it in the first place? Oh right. We can't actually tell people stuff. Then it would be advertising and people hate advertising. So we have to be all sneaky and shit. Hence faux viral clips such as this.

Actually, we should just shut up. Like the reveal of an old school teaser billboard, a branded version of this clip will be seeded later this week.

Created by The Rocket Science Group, the video was seeded by The 7th Chamber Friday and quickly got the boot from YouTube. Predictable, the press are all over it. The Sun. The Guardian. The Leicester Mercury. BrandRepublic.

by Steve Hall    May-18-09    
Topic: Cause, Racy, Video, Viral



Jarvis Conveys Nike Onwards

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James Jarvis put together a little film called "Onwards" on behalf of client Nike. It's a bit of a departure from the usual tension-ridden, sweaty-athlete, victory-over-all motif, and we're even tempted to say it's about 2 minutes too long.

But if you stick with it, you mind find it an almost-satisfying watch. The animation on its own was interesting. Still not buying $165 trainers though.

by Angela Natividad    May-15-09    
Topic: Online, Video



Oh My God! You Are Huge!

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Yea, You wish. We're talking about hands here, people. Helping hands. Volunteering hands. Enter the Charity Parody. Enter the V Inspired Awards, an organization which creates and celebrates "new and innovative volunteering opportunities for 16-25 year olds in England.

To promote the organization its awards program, The 7th Chamber is seeding a video that spoofs all those "We Are the World" - style music videos that are, at the same time, nauseating as well as emotionally uplifting.

And the Oh My God, You Are Huge thing? Check out the helping hands in the video.

by Steve Hall    May-15-09    
Topic: Cause, Good, Video



Cadbury Enlists Canadians to Build Bicycles for Africa

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"The Bicycle Factory" is an uplifting piece about the many uses of bicycles in Africa. Under the weight of a single enterprising pedaler, one bike can deliver food and water, or play the roles of ambulance and school bus.

Put together by The Hive/Toronto for Cadbury Canada, which is raising funds to send 5000 bicycles to Africa. Whenever users enter a Cadbury UPC at thebicyclefactory.ca, they're adding a bicycle part to somebody's spiffy new ride. 100 UPCs build a complete bicycle.

Nice way to add a hands-on dynamic to a good cause. Here's hoping Cadbury gets the 500,000 UPC entries it needs to meet its goal, because boy, that's a helluva lot of Fruit & Nut bars.

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by Angela Natividad    May-14-09    
Topic: Brands, Campaigns, Cause, Good, Online, Social, Video







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