Bud Lite Puts Tongue in Cheek

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Ever walk into a store and buy something you'd rather no one see you buy? And then your prom date shows up? And the store clerk has to shout to the other store clerk at the top of her lungs about what you're buying? And then some freak exacerbates the issue? And then the store gets held up? And then you're on the news?

Thank God for the internet no one is at risk of going through this scenario any more. Which begs the question. What was Bud Light thinking when they made this ad? Are these things still sold in convenience stores? And why would anyone risk embarrassment when they can obtain an endless supply of the stuff in the privacy of their own home?

by Steve Hall    Jun- 4-09    
Topic: Brands, Video



Dissecting GM, Facebook Poetry, Playing God with Sims 3

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- The Big Money conspiracy theorizes around GM's post-bankruptcy ad.

- Self-affirming Facebook poetry. Face it though, no pun intended: if you're among the 50% of users spending over 20 minutes on average per day distributing pokes and Liking other people's surveys, you require no sagacious back-patting. You're all up in a self-made echo chamber, untouchable by prickly realities and ugly strangers.

- iPhone Apps need to be buttressed by other forms of marketing. Also, they need to be useful. Seriously though, did you need AdAge to tell you that? (Say it with us: "Nooooo.")

- 3D pop-up book music video. Can't imagine it? Just watch.

- "We really felt like the ability to create human beings, to give them a soul, if you will, was really exciting," says an EA rep about The Sims 3. See the encapsulation of that vision.

- Pop online SMB philosophy.

by Angela Natividad    Jun- 4-09    
Topic: Brands, Campaigns, Online, Video



iJustine Tells Us How to Eat A Carl's Jr. Burger

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Working with YouTube, Justine Ezarik (iJustine) created a video for Carl's Jr. in which she plays the duel role of Carl's Jr. employee and customer. She perfectly epitomizes the valley girl of yesteryear and, at the same time, the confused customer of today.

Entitled How to Eat a Burger, the video - following the employee/customer exchange - tells us how to eat a burger iJustine style. Yea, she likes to eat her burger with a fork, knife and lots of ketchup. LOTS and LOTS of ketchup. Never quite understood that method but hey, to each their own.

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by Steve Hall    Jun- 4-09    
Topic: Celebrity, Opinion, Social, Video



Michael Jordan Had a Guru. And that Guru's Cashing Out.

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"Michael Jordan was the greatest player EVAR! But even he needed inspiration."

For MJ, inspiration apparently came in the form of Leroy Smith, who smushes basketballs with his bare hands and make man-on-man domination puns without breaking a sweat. Also, Get Your Basketball On RIGHT NOW and get his free motivational cookbook.

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by Angela Natividad    Jun- 4-09    
Topic: Brands, Campaigns, Online, Video



Gillette Tackles the Hairy How-Tos

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In its latest YouTube campaign, Gillette plays the Sagacious Big Brother for lessons on shaving things you wouldn't ask your actual brother about. Well, apart from maybe the armpits, but hey, we all would've figured that out ourselves anyway; and possibly your head, but only because he probably had to do it for you first.

What we dig about the videos: they're easy to watch, no-nonsense and talk in a chill factual tone. We actually learned stuff. And we don't even need to shave our faces. Nice work by BBDO/New York and Proximity Canada.

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by Angela Natividad    Jun- 3-09    
Topic: Brands, Campaigns, Good, Online, Video



BooneOakley's New Site is a YouTube Video!

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Agency websites: the ultimate canvases.

We were pretty impressed by Modernista's attempt to embrace the stripped-down future of client relations, but BooneOakley's new website made us grin wryly and raise a glass.

Yeah, that's a YouTube video. The buttons in the video are clickable, and a timeline across the X axis lets you leap to whatever section you want to see first: "Featured work," "About Us" and "Billy" -- the story of a mild-mannered marketing director, who dies.

The work is joyful, the animation crappy and the humour shameless. We were like, here's an agency that's not concerned abut being the future; it's the present, and it's not afraid of embracing all its possibilities.

It's also not afraid to put a bullet in somebody's head shortly after he's been axed.

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by Angela Natividad    Jun- 2-09    
Topic: Agencies, Best, Trends and Culture, Video



'That's Not a Vegetable, That's a Starch.'

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Gerber shocks parents into submission: In "Really?" parents on the street discover that the "vegetable" consumed most by the average rosy-faced US toddler is ... wait for it ...

French fries!

After this revelation, each Designated Caregiver looked appropriately shocked and appalled. Yeah, didn't see that coming. It's not like we have a nationwide obesity problem or anything.

Visit StartHealthyStayHealthy.com for more "Heart-warming. Thought-provoking. Hilarious!" reality checks.

by Angela Natividad    Jun- 1-09    
Topic: Brands, Campaigns, Online, Trends and Culture, Video



Susan Boyle Gets Love From EA, Slaps Down Cynicism

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So the whole Susan Boyle Britain's Got Talent thing has been peripheral to us and for good reason. We already have American Idol fever right? And besides, the whole thing was yet another indication all we care about is what people look like and not what's inside them or what sort of talent they may have.

This frumpy looking woman walks on stage and she's instantly judged some sort of loser because she's not beautiful and young and perfect. But as soon as she opened her mouth, everyone had to eat their cynicism and come to the realization we place way too much importance on exterior appearances.

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by Steve Hall    May-29-09    
Topic: Celebrity, Commercials, Good, Opinion, Trends and Culture, Video



Pleasantville Meets Stepford Husbands in 'Veckatimest' Debut Vid

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Even before sparks start flying out of their heads and orifices, there's something unsettling but unnamable about the four attentively-groomed men (or are they boys?) in "Two Weeks."

"Two Weeks" is the first single off Grizzly Bear's new album Veckatimest, and it's circulating the blogosphere to drum up promotional love for the band's music. The track has a dreamlike nostalgic quality, Jens Lekman-esque, which heightens the surreal appearance of the men before you: are their eyes just a smidge too big? What is it about their hair that seems disturbingly unnatural? And is it just me, or are their smiles ever so slightly psychotic?

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by Angela Natividad    May-28-09    
Topic: Brands, Good, Promotions, Video



Gawker Bleeds, Oxfam Goes to Cannes, FarFar Lion Found

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- Chicago's O'Hare airport has a new website! (Some people think this sort of thing is important. Who are we to judge? Oh wait, that's our job)

- Yawn. Men dress up as women in Danica Patrick's new Boost Mobile Unwronged commercial.

- Soft drink\ company, The Feel Good Drinks Company, commissioned Loose Moose to turn a stop-frame animation created for them by one of their consumers into a national TV
campaign.

- smashLAB's Eric Karjaluoto thinks design has become commoditized but he has a solution

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by Steve Hall    May-26-09    
Topic: Agencies, Industry Events, Online, Opinion, Video










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