Director Nir Bashan of Reactor Films/LA just sent us its latest work for AquaNet, one of those unfortunate brands whose persona is condemned to retro.
Leveraging that, Reactor -- in tandem with Buck Productions -- busts out with what looks like early-'90s footage of two kids with Highly Unfortunate Hair, lip-syncing to Vanilla Ice's Ice Ice Baby.
Where are these guys now? It doesn't seem right to laugh at a contemporary's childhood trauma without the victims sitting here, in the flesh, fighting to maintain composure.
Tagline reads "AquaNet: Keeping it stiff since 1991." We're treated to one last finger-pose before the video cuts. Fucking rad.
Cannes Young Lions competition entries for client Oxfam Great Britain have been mixed -- and the stuff we've seen has been wince-worthy, running the "Horrors!" gamut from complete mundanity to gratuitous panty-dancing violence.
That all changes with "Douchebag Pie," arguably the greatest climate change awareness ad for Generation: YouTube ever created.
And if it singlehandedly brings the word "douchebag" to the French lexicon, then all the better.
Jurassic 5's Chali 2Na brings narrative weight and a forceful, poetic pace to "The Inner Workings of a Creator," a deconstruction of NBA Rookie of the Year Derrick Rose.
Rose is frozen in space. Sections of his body are highlighted and zoomed as 2Na describes what makes the wunderkind tick: yo-yo magic, and a Peregrine falcon, among other things. (Seriously though? Falcons don't eff around. See one take a deer.)
Note how Rose's high-top sneaks are targeted twice.* That's because this piece is for Adidas' "Impossible is Nothing" campaign, a nice transition from the Beijing Olympics subset, which was equally epic and also animated, albeit to a totally different tune.
These particular illustrations are by FreeDarko for agency 180LA. See related material at the Adidas Basketball website.
It's with relief that we can say successful online videos have evolved from the astroturf amateur days.
But Samsung must've been sick when that memo went out -- it's still stuck on that low-budget "Is it real? Can't be!" crap.
In its latest online effort, "Awesome computer comes to life," a woman at a trade show stops by the booth for Samsung's new mini-Notebook, the N310. Two Notebooks, side by side, boast the two lamest faux features imaginable: some kind of hologram effect, and the ability to give life to mischievous putty people.
To aid the launch of its 308 Coupe Cabriolet, Peugeot commissioned female electric string quartet, Bond, to arrange the classical work Four Seasons. You can check out the arrangement here. And you can see the ad here. It's really quite good. The music, that is.
This is madness, thick and black, I Know What You Did Last Summer-style.
To spread Oxfam's global warming awareness message, and as (yet another) entry to the Cannes Young Lions ad festival, some dark-humoured cat put together this creepy piece of work.
Ooh, it's getting hot in here. Like a seedy American Apparel ad, some dancing hutch starts peeling off her clothes. And suddenly...
For the Cannes Young Lions Ad Contest, Y&R Interactive/Israel/Mizbala entered a video on behalf of Oxfam Great Britain. All it does is drive climate change-conscious users to the Oxfam YouTube page -- kind of a cheap prize after sitting through virtually nothing of entertainment value and then clicking -- actually clicking! -- on a button embedded inside the video.
Fubiz drew our gaze to this short film for the French Red Cross. Panning over different landscapes, it depicts Red Cross members lifting sufferers of various torments to their feet.
As the backgrounds change, so too do the people, which left us with that warm "connected" feeling: we're all both victim and healer sometimes, and in that regard, nothing divides us from anyone else on the planet.
The tagline was equally stirring: "L'homme est fait pour rester debout" -- or roughly, "Man was made to stand upright."
Work by TBWA\MAP; music by sayCet.
Quiznos hooked (oh no they di'nt!) up with Playboy to riff on the disgusting "2 Girls 1 Cup" thing. While Quiznos has reportedly denied any involvement with this production, we can't help but wonder just how many people over at Quiznos are loving (even hoping) this thing gets as much exposure as it's getting. We still think there's some shenanigans going on here.
In the ad, two women in bikinis sit on a bench. One is enjoying a Quiznos sub as the other looks on. In fact she's enjoying it so much she can't quite contain herself. Happy to share the pleasure, she hands the sub to the other who can't get it into her mouth fast enough.
Madness, a band, just released The Liberty of Norton Folgate, which it's promoting by way of ad nostalgia.
The spot appropriates old Cheer spots where a Very Sterile Man washes soiled shirts with both Cheer and "ordinary detergent." In this case, the soiled accoutrement is The Liberty of Norton Folgate. The latter was washed in both ordinary detergent and fictional brand "Zazz."
Five and a half out of Madness' seven band members concluded the album was vastly improved with the latter. We're not sure what happened to the other one and a half members, but it probably had something to do with the button labeled "Permanent Press" and those pesky spin cycle propellers.
Clever. But wait -- does this mean Liberty is less profane, or less gritty, or just really, really wet?
Work by production team Gas & Electric; directed by Sell! Sell!.