Oh My God! You Are Huge!

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Yea, You wish. We're talking about hands here, people. Helping hands. Volunteering hands. Enter the Charity Parody. Enter the V Inspired Awards, an organization which creates and celebrates "new and innovative volunteering opportunities for 16-25 year olds in England.

To promote the organization its awards program, The 7th Chamber is seeding a video that spoofs all those "We Are the World" - style music videos that are, at the same time, nauseating as well as emotionally uplifting.

And the Oh My God, You Are Huge thing? Check out the helping hands in the video.

by Steve Hall    May-15-09    
Topic: Cause, Good, Video



Cadbury Enlists Canadians to Build Bicycles for Africa

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"The Bicycle Factory" is an uplifting piece about the many uses of bicycles in Africa. Under the weight of a single enterprising pedaler, one bike can deliver food and water, or play the roles of ambulance and school bus.

Put together by The Hive/Toronto for Cadbury Canada, which is raising funds to send 5000 bicycles to Africa. Whenever users enter a Cadbury UPC at thebicyclefactory.ca, they're adding a bicycle part to somebody's spiffy new ride. 100 UPCs build a complete bicycle.

Nice way to add a hands-on dynamic to a good cause. Here's hoping Cadbury gets the 500,000 UPC entries it needs to meet its goal, because boy, that's a helluva lot of Fruit & Nut bars.

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by Angela Natividad    May-14-09    
Topic: Brands, Campaigns, Cause, Good, Online, Social, Video



PA State Yields Glimpse into Life of Another PA -- Peter Arthur.

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It's not often we're impressed by a tourism campaign, particularly for a state like Pennsylvania, which hasn't exactly wowed us with its past initiatives.

For PA Tourism, Red Tettemer rearranged the PA Stories effort it launched late last year. Now, instead of courting campy tales from real Pennsylvanians, "PA Stories" promotes the misadventures of one Peter Arthur, an ordinary Pennsylvanian whose two defining characteristics are a two-man scooter and his unrequited love for a red-headed waitress, who once served him some amazing shoofly pie.

If the look, feel and plotline vibe suspiciously like Garden State, we don't blame you; judging from the PR folks' eagerness to position this as an "indie love story," it was probably more than a little inspired by the slice-of-life indie film genre.

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by Angela Natividad    May-14-09    
Topic: Brands, Campaigns, Commercials, Online, Television, Video



Success of 'Signs' Springboards Schweppes into YouTube Top 10

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In a coup to position itself as the refresher of choice for discriminating grown-ups, last year Schweppes Europe launched the Schweppes Short Film Festival.

Like Little Minx's Cadavre Exquis ("Exquisite Cadaver") project, five directors from The Sweet Shop were tasked with creating short human dramas for the 'net, the only requirement being that each film contain a "Schhh Moment."

"Consequently all the shorts make reference to Schweppes at some point, however this product placement is thankfully subtle and clever," says Creative Review, which posted the films on its blog.

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by Angela Natividad    May-14-09    
Topic: Best, Brands, Campaigns, Online, Specialty, Video, Viral



California Milk Grafts More Human Stereotypes Onto More Heifers

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Real California Milk's Happy Cow Auditions gets two new entries: Anna, who's Swedish and yodels; and Destynee, who wants exclusive grazing rights to her own field of alfalfa.

See the last audition we passive-aggressively hated.

by Angela Natividad    May-13-09    
Topic: Brands, Campaigns, Video



MoMA's 'I See' Weds the Abstract to Real Life

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We confess to being surprised by this video, one component of a campaign called "I See" for the Museum of Modern Art (MoMA). In it, a bored museum-goer holds an audio guide to his ear and listens while it describes an abstract installation in a way that, while mundane, still struck us as strangely magnetic.

Without any audible change in tone, the audio guide suddenly ties the humiliation of the artist, who debuted his work in 1913, to a recent experience its listener suffered at the office. The voice, markedly female, remains sympathetic but professionally pitch-perfect, as if nothing out of the ordinary is happening.

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by Angela Natividad    May-13-09    
Topic: Brands, Campaigns, Online, Outdoor, Video



Cheater Video is Actually Boat Promotion. Who Knew?

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"Cheaters" depicts a guy destroying the car and motor home of his cheating wife's beau -- using a boat suspended from a crane.

And in the event you wonder why, just wait for them to talk. Then you'll go "...ohhhh" -- and maybe, if you're like us, you'll have a weird inexplicable desire to watch Deliverance.

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by Angela Natividad    May-13-09    
Topic: Brands, Campaigns, Promotions, Video, Viral



Please Let This Be the Last Time We Have to Define 'Viral'

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Dear Adrants,

This is a viral we have done recently in poor little Budapest, Hungary.
I hope you will like it.

Best,
Attila Nyeki
(CD Grey Budapest)

Dear Attila,

This is not a viral. Viral is a result. Viral is a video (or any other piece of marketing) that, because people find it interesting, gets forwarded to others. Only until that happens (a lot), does something earn the label "viral."

Best,
Steve Hall
Editor, Adrants

by Steve Hall    May-13-09    
Topic: Video



Stop Soot, Non-Biodegradable Barbie, Comment Troll Etiquette

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- Stop soot (by Underground Advertising of San Francisco).

- Big reveal on YouTube HD Camera Trick (kinda neat if you're an optical illusions kinda chap, plus lots of YouTube users got called out). The original video was an effort for Samsung.

- Create your own ville courtesy of Johnsonville, the creators of their own ... sausage.

- When to delete a nasty blog comment.

- Pretty paper dioramas.

- Who'd've guessed: "you guys shoulndt even put something about the barbies... they are NOT earth friendly.."

by Angela Natividad    May-12-09    
Topic: Brands, Campaigns, Cause, Online, Opinion, Trends and Culture, Video



The Foot Fetish Folks are Gonna LOVE This.

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Shoe firm TerraPlana has this new technology called Vivo Barefoot, which gives shoes the power to stimulate your sensory perception "every time you touch the ground."

Not sure what exactly that means, but it sounds suspiciously like broken shock absorbers.

Anywho, to show how free and awesome your feet are gonna feel, the company's disseminating a video called "Pian-Toe."

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by Angela Natividad    May-12-09    
Topic: Brands, Promotions, Strange, Video








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