Madness, a band, just released The Liberty of Norton Folgate, which it's promoting by way of ad nostalgia.
The spot appropriates old Cheer spots where a Very Sterile Man washes soiled shirts with both Cheer and "ordinary detergent." In this case, the soiled accoutrement is The Liberty of Norton Folgate. The latter was washed in both ordinary detergent and fictional brand "Zazz."
Five and a half out of Madness' seven band members concluded the album was vastly improved with the latter. We're not sure what happened to the other one and a half members, but it probably had something to do with the button labeled "Permanent Press" and those pesky spin cycle propellers.
Clever. But wait -- does this mean Liberty is less profane, or less gritty, or just really, really wet?
Work by production team Gas & Electric; directed by Sell! Sell!.
This is absolutely the most hilarious and disgusting (at the same time) thing we've seen in forever. And it's an ad! For a cause group no less. So remember the guy who used to do huge burps in high school? Of course you do. Every school has one. This guy is that guy.
And as the teacher always used to say to that Olympic High School Burper, so says this ad, "Do something better with your name."
And who said juvenile burping couldn't be put to good use?
Rosie Siman points us to a hilarious sequel to the SNL skit Jizz in my Pants. This one's called Puke in my Mouth and it's from MsTaken which sells fake engagement rings. So what makes the oh so familiar actress (oh, it's Michelle Nunes) in this video puke in her mouth?
Jizz, of course. Inner thigh perms. Facebook wall posts. Tub farts. Jeans. Bananas. Tom Cruise. And more. Give it a watch.
The work was created by comedy video production group, Pantless Knights. About 1.1 million views after a couple of weeks isn't bad but it's no where near the 50 million or so the original got.
Tactic 375 from the book, "How to Guarantee Your Ad Will Get Banned...And Get Seen by Millions" - make an amateur video of a teenage girl giving birth on a Leicester (England) high school field as students crowd around to watch like it's some kind of hair pulling bitch fight.
The clip comes from the National Health Service. As with many "virals," it's unbranded which, as is always the case, makes us wonder, "What's the point?" If you're just going to shock without including any viewpoint, why do it in the first place? Oh right. We can't actually tell people stuff. Then it would be advertising and people hate advertising. So we have to be all sneaky and shit. Hence faux viral clips such as this.
Actually, we should just shut up. Like the reveal of an old school teaser billboard, a branded version of this clip will be seeded later this week.
Created by The Rocket Science Group, the video was seeded by The 7th Chamber Friday and quickly got the boot from YouTube. Predictable, the press are all over it. The Sun. The Guardian. The Leicester Mercury. BrandRepublic.
James Jarvis put together a little film called "Onwards" on behalf of client Nike. It's a bit of a departure from the usual tension-ridden, sweaty-athlete, victory-over-all motif, and we're even tempted to say it's about 2 minutes too long.
But if you stick with it, you mind find it an almost-satisfying watch. The animation on its own was interesting. Still not buying $165 trainers though.
Yea, You wish. We're talking about hands here, people. Helping hands. Volunteering hands. Enter the Charity Parody. Enter the V Inspired Awards, an organization which creates and celebrates "new and innovative volunteering opportunities for 16-25 year olds in England.
To promote the organization its awards program, The 7th Chamber is seeding a video that spoofs all those "We Are the World" - style music videos that are, at the same time, nauseating as well as emotionally uplifting.
And the Oh My God, You Are Huge thing? Check out the helping hands in the video.
"The Bicycle Factory" is an uplifting piece about the many uses of bicycles in Africa. Under the weight of a single enterprising pedaler, one bike can deliver food and water, or play the roles of ambulance and school bus.
Put together by The Hive/Toronto for Cadbury Canada, which is raising funds to send 5000 bicycles to Africa. Whenever users enter a Cadbury UPC at thebicyclefactory.ca, they're adding a bicycle part to somebody's spiffy new ride. 100 UPCs build a complete bicycle.
Nice way to add a hands-on dynamic to a good cause. Here's hoping Cadbury gets the 500,000 UPC entries it needs to meet its goal, because boy, that's a helluva lot of Fruit & Nut bars.
It's not often we're impressed by a tourism campaign, particularly for a state like Pennsylvania, which hasn't exactly wowed us with its past initiatives.
For PA Tourism, Red Tettemer rearranged the PA Stories effort it launched late last year. Now, instead of courting campy tales from real Pennsylvanians, "PA Stories" promotes the misadventures of one Peter Arthur, an ordinary Pennsylvanian whose two defining characteristics are a two-man scooter and his unrequited love for a red-headed waitress, who once served him some amazing shoofly pie.
If the look, feel and plotline vibe suspiciously like Garden State, we don't blame you; judging from the PR folks' eagerness to position this as an "indie love story," it was probably more than a little inspired by the slice-of-life indie film genre.
In a coup to position itself as the refresher of choice for discriminating grown-ups, last year Schweppes Europe launched the Schweppes Short Film Festival.
Like Little Minx's Cadavre Exquis ("Exquisite Cadaver") project, five directors from The Sweet Shop were tasked with creating short human dramas for the 'net, the only requirement being that each film contain a "Schhh Moment."
"Consequently all the shorts make reference to Schweppes at some point, however this product placement is thankfully subtle and clever," says Creative Review, which posted the films on its blog.
Real California Milk's Happy Cow Auditions gets two new entries: Anna, who's Swedish and yodels; and Destynee, who wants exclusive grazing rights to her own field of alfalfa.
See the last audition we passive-aggressively hated.