It's with relief that we can say successful online videos have evolved from the astroturf amateur days.
But Samsung must've been sick when that memo went out -- it's still stuck on that low-budget "Is it real? Can't be!" crap.
In its latest online effort, "Awesome computer comes to life," a woman at a trade show stops by the booth for Samsung's new mini-Notebook, the N310. Two Notebooks, side by side, boast the two lamest faux features imaginable: some kind of hologram effect, and the ability to give life to mischievous putty people.
To aid the launch of its 308 Coupe Cabriolet, Peugeot commissioned female electric string quartet, Bond, to arrange the classical work Four Seasons. You can check out the arrangement here. And you can see the ad here. It's really quite good. The music, that is.
This is madness, thick and black, I Know What You Did Last Summer-style.
To spread Oxfam's global warming awareness message, and as (yet another) entry to the Cannes Young Lions ad festival, some dark-humoured cat put together this creepy piece of work.
Ooh, it's getting hot in here. Like a seedy American Apparel ad, some dancing hutch starts peeling off her clothes. And suddenly...
For the Cannes Young Lions Ad Contest, Y&R Interactive/Israel/Mizbala entered a video on behalf of Oxfam Great Britain. All it does is drive climate change-conscious users to the Oxfam YouTube page -- kind of a cheap prize after sitting through virtually nothing of entertainment value and then clicking -- actually clicking! -- on a button embedded inside the video.
Fubiz drew our gaze to this short film for the French Red Cross. Panning over different landscapes, it depicts Red Cross members lifting sufferers of various torments to their feet.
As the backgrounds change, so too do the people, which left us with that warm "connected" feeling: we're all both victim and healer sometimes, and in that regard, nothing divides us from anyone else on the planet.
The tagline was equally stirring: "L'homme est fait pour rester debout" -- or roughly, "Man was made to stand upright."
Work by TBWA\MAP; music by sayCet.
Quiznos hooked (oh no they di'nt!) up with Playboy to riff on the disgusting "2 Girls 1 Cup" thing. While Quiznos has reportedly denied any involvement with this production, we can't help but wonder just how many people over at Quiznos are loving (even hoping) this thing gets as much exposure as it's getting. We still think there's some shenanigans going on here.
In the ad, two women in bikinis sit on a bench. One is enjoying a Quiznos sub as the other looks on. In fact she's enjoying it so much she can't quite contain herself. Happy to share the pleasure, she hands the sub to the other who can't get it into her mouth fast enough.
Madness, a band, just released The Liberty of Norton Folgate, which it's promoting by way of ad nostalgia.
The spot appropriates old Cheer spots where a Very Sterile Man washes soiled shirts with both Cheer and "ordinary detergent." In this case, the soiled accoutrement is The Liberty of Norton Folgate. The latter was washed in both ordinary detergent and fictional brand "Zazz."
Five and a half out of Madness' seven band members concluded the album was vastly improved with the latter. We're not sure what happened to the other one and a half members, but it probably had something to do with the button labeled "Permanent Press" and those pesky spin cycle propellers.
Clever. But wait -- does this mean Liberty is less profane, or less gritty, or just really, really wet?
Work by production team Gas & Electric; directed by Sell! Sell!.
This is absolutely the most hilarious and disgusting (at the same time) thing we've seen in forever. And it's an ad! For a cause group no less. So remember the guy who used to do huge burps in high school? Of course you do. Every school has one. This guy is that guy.
And as the teacher always used to say to that Olympic High School Burper, so says this ad, "Do something better with your name."
And who said juvenile burping couldn't be put to good use?
Rosie Siman points us to a hilarious sequel to the SNL skit Jizz in my Pants. This one's called Puke in my Mouth and it's from MsTaken which sells fake engagement rings. So what makes the oh so familiar actress (oh, it's Michelle Nunes) in this video puke in her mouth?
Jizz, of course. Inner thigh perms. Facebook wall posts. Tub farts. Jeans. Bananas. Tom Cruise. And more. Give it a watch.
The work was created by comedy video production group, Pantless Knights. About 1.1 million views after a couple of weeks isn't bad but it's no where near the 50 million or so the original got.
Tactic 375 from the book, "How to Guarantee Your Ad Will Get Banned...And Get Seen by Millions" - make an amateur video of a teenage girl giving birth on a Leicester (England) high school field as students crowd around to watch like it's some kind of hair pulling bitch fight.
The clip comes from the National Health Service. As with many "virals," it's unbranded which, as is always the case, makes us wonder, "What's the point?" If you're just going to shock without including any viewpoint, why do it in the first place? Oh right. We can't actually tell people stuff. Then it would be advertising and people hate advertising. So we have to be all sneaky and shit. Hence faux viral clips such as this.
Actually, we should just shut up. Like the reveal of an old school teaser billboard, a branded version of this clip will be seeded later this week.
Created by The Rocket Science Group, the video was seeded by The 7th Chamber Friday and quickly got the boot from YouTube. Predictable, the press are all over it. The Sun. The Guardian. The Leicester Mercury. BrandRepublic.