MoMA's 'I See' Weds the Abstract to Real Life

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We confess to being surprised by this video, one component of a campaign called "I See" for the Museum of Modern Art (MoMA). In it, a bored museum-goer holds an audio guide to his ear and listens while it describes an abstract installation in a way that, while mundane, still struck us as strangely magnetic.

Without any audible change in tone, the audio guide suddenly ties the humiliation of the artist, who debuted his work in 1913, to a recent experience its listener suffered at the office. The voice, markedly female, remains sympathetic but professionally pitch-perfect, as if nothing out of the ordinary is happening.

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by Angela Natividad    May-13-09    
Topic: Brands, Campaigns, Online, Outdoor, Video



Cheater Video is Actually Boat Promotion. Who Knew?

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"Cheaters" depicts a guy destroying the car and motor home of his cheating wife's beau -- using a boat suspended from a crane.

And in the event you wonder why, just wait for them to talk. Then you'll go "...ohhhh" -- and maybe, if you're like us, you'll have a weird inexplicable desire to watch Deliverance.

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by Angela Natividad    May-13-09    
Topic: Brands, Campaigns, Promotions, Video, Viral



Please Let This Be the Last Time We Have to Define 'Viral'

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Dear Adrants,

This is a viral we have done recently in poor little Budapest, Hungary.
I hope you will like it.

Best,
Attila Nyeki
(CD Grey Budapest)

Dear Attila,

This is not a viral. Viral is a result. Viral is a video (or any other piece of marketing) that, because people find it interesting, gets forwarded to others. Only until that happens (a lot), does something earn the label "viral."

Best,
Steve Hall
Editor, Adrants

by Steve Hall    May-13-09    
Topic: Video



Stop Soot, Non-Biodegradable Barbie, Comment Troll Etiquette

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- Stop soot (by Underground Advertising of San Francisco).

- Big reveal on YouTube HD Camera Trick (kinda neat if you're an optical illusions kinda chap, plus lots of YouTube users got called out). The original video was an effort for Samsung.

- Create your own ville courtesy of Johnsonville, the creators of their own ... sausage.

- When to delete a nasty blog comment.

- Pretty paper dioramas.

- Who'd've guessed: "you guys shoulndt even put something about the barbies... they are NOT earth friendly.."

by Angela Natividad    May-12-09    
Topic: Brands, Campaigns, Cause, Online, Opinion, Trends and Culture, Video



The Foot Fetish Folks are Gonna LOVE This.

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Shoe firm TerraPlana has this new technology called Vivo Barefoot, which gives shoes the power to stimulate your sensory perception "every time you touch the ground."

Not sure what exactly that means, but it sounds suspiciously like broken shock absorbers.

Anywho, to show how free and awesome your feet are gonna feel, the company's disseminating a video called "Pian-Toe."

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by Angela Natividad    May-12-09    
Topic: Brands, Promotions, Strange, Video



Seedy Chip Wants to Sell You an SUV.

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The car salesman-cum-lounge-singer is the personification of class.

Once you're all classed-out, logic follows that you'll compulsively go, "Shit, I'm getting an Audi Q5."

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by Angela Natividad    May- 8-09    
Topic: Brands, Campaigns, Video



There's No Wardrobe Malfunction in This Best Western Ad

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Of course you can see the joke coming within the first seconds of watching this video for Best Western but, oddly, it's remarkably watchable. We don't know why. Maybe because, oh, we were waiting for GaDaddy's Candice Michelle to show up and lose the strap to her top or something. But no. The video plays out calmly, coolly and collectively without the faintest hint of sex.

by Steve Hall    May- 7-09    
Topic: Good, Video



Ben & Jerry's Sniffs Denmark for Fresh Taste Sensation. Comes Up Short.

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In the latest episode of "The Scoop," Ben & Jerry's sends its taste experts to Copenhagen to find a new ice cream flavour.

Watching two middle-aged men nibble salty licorice and marzipan-infused pastry isn't the funnest thing we've ever done. (Though the brief science lesson on Phish Food made a play at being instructive.) And possibly because the banquette was uninspired and the Danes apparently unoriginal (suggested new flavours of ice cream: "chocolate?" "vanilla?" "caramel...?"), Ben & Jerry's wrapped the video by asking viewers to Do the World a Flavour: turn in your own suggestions for new ice cream mashups at benjerry.com.

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by Angela Natividad    May- 7-09    
Topic: Brands, Campaigns, Promotions, Trends and Culture, Video



Scho-Ka-Kola: 'Chocolate Bull' for Energy Junkies with a Sweet Tooth.

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Raisanen Creative does its part for the German economy: bringing much-needed international awareness to Scho-Ka-Kola, a chocolate energy product whose campy packaging has begged for spoofage for years without relief.

The mockumentary is particularly good if you happen to enjoy watching square-rimmed spectacle wearers make douchebag noises.

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by Angela Natividad    May- 7-09    
Topic: Brands, Spoofs, Trends and Culture, Video



Gawker Media Pimps Itself in Promotional Video

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"This guy, whether we like it or not, is the future." So says a very angry Friday Night Lights author Buzz Bissinger of Deadspin Editor Will Lietch in a Gawker Media promotional reel released today.

The reel sums up the company's offerings and, in true form, gleefully highlights (while taunting, of course) its detractors. It's Gawkeriffic. We've been reading Gawker Media's blogs since Elizabeth Spiers made her first post on Gawker back in the day. And we've loved every word.

While micro-blogging (think Twitter), social networks (think Facebook) and social media (think, well, everything else) get all the hype these days, blogs, with an insatiable dagger-like obsession, still rule at razor sharp coverage of specific topical areas like no other media out there. And they do it faster, cheaper and snarkier.

by Steve Hall    May- 6-09    
Topic: Video, Weblogs










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