Pfizer Defends Merits of Dead Rat with (Over)Informative Making-Of

pfizer-get-real-thing.jpg

A few months ago Pfizer released an ad meant to discourage people from buying prescription drugs from unregulated sources like the 'net.

In the moralistic, painfully allegorical tone cause spots sometimes adopt, it featured a man checking his mail, popping a pill and bemusedly pulling a dead rat out of his throat.

The ad naturally generated flak for the Advertising Standards Authority (ASA), which regulates ads in the UK and has, based on X number of adamant letters, banned ads for a wide variety of reasons -- from claims to increase eyelash length to, well, heresy.

The ASA ultimately decided Pfizer's counterfeit medicine ad didn't breach code, which means it can still run in the UK. But in some warped knee-jerk effort to clear the public mind of any wrongdoing on its part, the pharma decided to produce a making-of.

more »

by Angela Natividad    Apr-28-09    
Topic: Brands, Cause, Video



Subway Does Singing Auditions Thing for $5 Footlongs.

5-footlong.jpg

Subway's whoring for musical auditions to promote its $5 footlongs over the interwebs. And while the topic matter makes every entry cheesy by default, that's not to say all them are bad.

Vote for favourites or unlock "bonus exclusive bloopers."* There's a line fresh out of the buzzword generator. =P

more »

by Angela Natividad    Apr-28-09    
Topic: Campaigns, Online, Video



ad:tech SF: Levi's Blueprint for Storytelling

michael-perman-levis.jpg

"When presented with bold new ideas, people reference what they know more than what they can conceive."

Senior Director Michael Perman of Levi's passed us oranges, recounted memories of his dad and deluged us with blue-jean trivia in an ad:tech sesh entitled "The Power of Storytelling."

See snippets of tweet coverage. It's apt that Levi's give us the skinny on storytelling's underrated appeal, given that its capacity to spin tales has beguiled us for years. Anyway, here's some videographic deja vu.

more »

by Angela Natividad    Apr-27-09    
Topic: Creative Commentary, Events, Industry Events, Video



ad:tech SF: Hashing Out Social Networking's Impact on Photo Storage

the-marketess-woo.jpg

The stuff that comes out after an interview is sometimes just as good as what you get during. After our audiovisual taste of the future of HootSuite (and a power-fail story about ZipCar), founder Ryan Holmes of Invoke Media and publisher Krista Neher of The Marketess riffed on the photo storage merits of Facebook and flickr.

Compelling factoid: while it may be true that flickr hosts over three million photos, the unlikely Facebook totally pwns that figure. As of October 2008 Facebook became the largest online photo storage site -- clocking over 10 billion pics and counting.

Obviously there are big differences between the sites. Krista argues that flickr's too public for comfort, and people are more inclined to curate personal images in a space where they can control who sees what. (Apropos to that, I like how Ryan murmurs, "...stalker" at :22.)

How has social networking changed online photo storage and personal life-whoring in general? What's coming? We contemplate these questions and others while I clutch a digicam with one hand and macaroon-gorge with the other.

more »



Every YouTube Clip Ever Now in One Music Video.

kamv.png
Sorta. Using YouTube's annotation editor, director Dennis Liu and Krystalline Armendariz animated basically every clip they could find for this Kyle Andrews music video called Sushi. It's all technique tied to the rhythm of the song more than anything relating to the song's lyrical meaning. Wait, unless the feels so real lyrics actually does play off the artificial world of YouTube. But, YouTube is real I thought. Hmmm. So maybe there is a deeper meaning at work. Yeah, know what, just shut up and watch. Why?

Because that's a sick amount of editing here and sometimes a cool video is just that.

by Bill Green    Apr-22-09    




A High School Sports Series That Doesn't Involve Nike?

timthumb.jpg
Now it's New Balance that's doing the web series thing with Season in the Balance. (I'm saying that a lot lately. Web series is the new last year's YouTube contest?) Anyway, nice series about a high school lacrosse team, (The Canandaigua Braves), that were given $60,000 worth of gear and then followed around and recorded. (See clip after the jump.) Production quality is as good if not better than the usual reality fare. Props to Momentum Worldwide and Tangerine Films. No cell phone quality footage of cafeteria fights. (Maybe on the DVD extras.) Think Friday Night Lights with lacrosse sticks.

more »

by Bill Green    Apr-21-09    




'Stayin' Alive' Reminds Us that Shoes Make the Man...

tiger-jeter.jpg

...and what that has to do with razors, we're sure we have no idea.

Tiger Woods, Derek Jeter and Roger Federer lend modern swagger to Gillette's "Stayin' Alive" -- or try to, anyway.

The video's a wordless recounting of three down-ass blokes whose confidence -- or lack thereof -- shines through their shoes. We'll leave you to see which athlete busts out with the platforms in chrome.

more »

by Angela Natividad    Apr-17-09    
Topic: Brands, Celebrity, Good, Promotions, Sponsorship, Video



Green Eyed World, PhotoBucket's Delusions of Relevance, Adweek v AdAge

dora_the_explorer_31709-200x316.jpg

- Sprite + YouTube + Facebook + pop star = Green Eyed World, an orgy of Entirely Too Much BS.

- How to nail an interview. (Complete with hidden camera footage!)

- "It's not the shape of the thing, I just like the perfect blend of tech-speak and contraception."

- Pharma popped in PPC prevarication shakedown.

- PhotoBucket tries breaking TwitPic territory. Good fucking luck.

- Adweek v AdAge.

- Mattel, please keep your silicone-stained hands off Dora the Explorer. Oh no, too late.

by Angela Natividad    Apr-17-09    
Topic: Brands, Campaigns, Celebrity, Online, Trends and Culture, Video



Why Waterboard When You Can Be Fat, Naked and Jovial?

naked-cop-exerciser.jpg

A little Southern soda called Cheerwine breaks the bank wide open on interrogation tactics in the US of A.

We give you "Good Cop, Naked Cop." It went live on YouTube this week, and Feed Company -- the cats that brought you Never Hide and Live Unbuttoned -- is doin' the disseminating.

If the Cheerwine tickles yer fancy, visit the it's a soft drink website. (Glad they were nice and clear about that from get-go, because we were holding out hope there'd be cheery ol' liquor involved.) Site sorta reminds us of that Clearification thing Microsoft did back before Crispin sank its teeth into the account and ripped a hole in the brand equity continuum. You know, you've got a witty but neurotic guy ... just bantering. With himself.

Campaign by Hauser Group; web content by Awesome, Inc. Also keep your eyes peeled for a Cheerwine "Chilled Out Tour" and ambassador program, expected to unroll in select markets in late '09.

more »

by Angela Natividad    Apr-16-09    
Topic: Brands, Campaigns, Video



Homeless Frank Gets a Grand to Sniff Out PCs

homeless-frank.jpg

Microsoft's objectively douchey "Laptop Hunters" was overripe for parody from moment of launch, hence this spoof featuring Homeless Frank, who's offered a grand to buy a PC.

He's surprisingly savvier than the ever-certain Giampaolo -- who, as you recall, gets all wiggy about computers with built-in cameras. In contrast, the discerning Homeless Frank is all, "Second-rate Korean components. Terrible anti-virus software." He also manages to give Apple its props without calling the laptops "sexy."

Sucks about that chronic cough though.

Just a wee bit o' magic, brought to you by Landline TV.

more »

by Angela Natividad    Apr-16-09    
Topic: Online, Spoofs, Video







Stanton Optical


Featured FREE Resource: