Shoe firm TerraPlana has this new technology called Vivo Barefoot, which gives shoes the power to stimulate your sensory perception "every time you touch the ground."
Not sure what exactly that means, but it sounds suspiciously like broken shock absorbers.
Anywho, to show how free and awesome your feet are gonna feel, the company's disseminating a video called "Pian-Toe."
The car salesman-cum-lounge-singer is the personification of class.
Once you're all classed-out, logic follows that you'll compulsively go, "Shit, I'm getting an Audi Q5."
Of course you can see the joke coming within the first seconds of watching this video for Best Western but, oddly, it's remarkably watchable. We don't know why. Maybe because, oh, we were waiting for GaDaddy's Candice Michelle to show up and lose the strap to her top or something. But no. The video plays out calmly, coolly and collectively without the faintest hint of sex.
In the latest episode of "The Scoop," Ben & Jerry's sends its taste experts to Copenhagen to find a new ice cream flavour.
Watching two middle-aged men nibble salty licorice and marzipan-infused pastry isn't the funnest thing we've ever done. (Though the brief science lesson on Phish Food made a play at being instructive.) And possibly because the banquette was uninspired and the Danes apparently unoriginal (suggested new flavours of ice cream: "chocolate?" "vanilla?" "caramel...?"), Ben & Jerry's wrapped the video by asking viewers to Do the World a Flavour: turn in your own suggestions for new ice cream mashups at benjerry.com.
Raisanen Creative does its part for the German economy: bringing much-needed international awareness to Scho-Ka-Kola, a chocolate energy product whose campy packaging has begged for spoofage for years without relief.
The mockumentary is particularly good if you happen to enjoy watching square-rimmed spectacle wearers make douchebag noises.
"This guy, whether we like it or not, is the future." So says a very angry Friday Night Lights author Buzz Bissinger of Deadspin Editor Will Lietch in a Gawker Media promotional reel released today.
The reel sums up the company's offerings and, in true form, gleefully highlights (while taunting, of course) its detractors. It's Gawkeriffic. We've been reading Gawker Media's blogs since Elizabeth Spiers made her first post on Gawker back in the day. And we've loved every word.
While micro-blogging (think Twitter), social networks (think Facebook) and social media (think, well, everything else) get all the hype these days, blogs, with an insatiable dagger-like obsession, still rule at razor sharp coverage of specific topical areas like no other media out there. And they do it faster, cheaper and snarkier.
Say hello to "Chromance," a short vid by Superfad for Google's Chrome browser.
Never mind that Chrome's shine faded months ago. A clear storyline and a soft relatable protagonist brings even the rustiest of logos back to race-quality lustre.
Wed the dreamy, slightly disengaged world of Rene Magritte to the youthful warped whimsy of Alice in Wonderland. Add a dash of Little Minx for contemporary production flair and a touch of the feminine. Shake well and lace in cotton candy.
What do you get? "Le Sens Propre," a short film by Blacklist's Cisma for Adobe's "Shortcut to Brilliant" Creative Suite 4 campaign. The work -- created using only Adobe products -- emits a strange fragility that guides wandering eyes from frame to frame on the thinnest of wispy white threads.
Berlin agency Aimaq Rapp Stolle promotes HEAD's new "Speed" racquet with a little extra-extra action from Serbian tennis star Novak Djokovic. Apparently Speed makes him so virile that he manages to run into the aisle and spit game at a blonde before the ball even returns to him.
But "spit game" is an understatement; the guy busts out with balloon animals (which would've been enough to impress us), boy band moves, nipple tassles, and seals (both animal and Navy).
- Current.tv's TwitteRFP goes to...
- Chanel No. 5, the film. (Magically delicious. Also see behind-the-scenes action with Audrey Tautou and Jean-Pierre Jeunet.)
- McDonald's does YouTube/McCafe thing.
- For those that tweet from the toilet.
- Sears still sucks, but it's trying not to.
- "I'm sure you were going for 'Guy looks at all of your daily food choices' but this one screams restraining order."