A little Southern soda called Cheerwine breaks the bank wide open on interrogation tactics in the US of A.
We give you "Good Cop, Naked Cop." It went live on YouTube this week, and Feed Company -- the cats that brought you Never Hide and Live Unbuttoned -- is doin' the disseminating.
If the Cheerwine tickles yer fancy, visit the it's a soft drink website. (Glad they were nice and clear about that from get-go, because we were holding out hope there'd be cheery ol' liquor involved.) Site sorta reminds us of that Clearification thing Microsoft did back before Crispin sank its teeth into the account and ripped a hole in the brand equity continuum. You know, you've got a witty but neurotic guy ... just bantering. With himself.
Campaign by Hauser Group; web content by Awesome, Inc. Also keep your eyes peeled for a Cheerwine "Chilled Out Tour" and ambassador program, expected to unroll in select markets in late '09.
Microsoft's objectively douchey "Laptop Hunters" was overripe for parody from moment of launch, hence this spoof featuring Homeless Frank, who's offered a grand to buy a PC.
He's surprisingly savvier than the ever-certain Giampaolo -- who, as you recall, gets all wiggy about computers with built-in cameras. In contrast, the discerning Homeless Frank is all, "Second-rate Korean components. Terrible anti-virus software." He also manages to give Apple its props without calling the laptops "sexy."
Sucks about that chronic cough though.
Just a wee bit o' magic, brought to you by Landline TV.
Renault's launched a microsite for the Nouveau Grand Scenic et Les Tests Cretins des Lapins Cretins, which translates to "The New Grand Scenic -- and Moronic Tests by Moronic Rabbits."
Resulting spots -- in which hyperactive buck-toothed rabbits quality-test Grand Scenics en masse and sans inhibition -- don't need any translating. The effort reminds us of Scion's Little Deviants, except more frenetic and somehow scarier.
We need your help. Rather, Samsung needs your help. They want you to watch this unedited Samsung Omnia HD video in which the phone mysteriously disappears and then reappears. The creators promise everything was done in one take and that there were no special effects added. Can you figure out how they did it? If you can, let us know.
- OK, it's time to stop with the overly predictable, oh-so-tired theme of...well, watch this video and we guarantee you'll be able to guess what happens before the commercial ends.
- Growing ad network aggregator Rubicon Project has secured an additional $13 million funding. $8 million from Silicon Valley Bank and $5 million from Clearstone Venture Partners, Mayfield Fund and IDG Ventures Asia.
- If you can't get enough of Joe Jaffe, now there's EVEN MORE! In addition to a blog, books and a podcast, now he's got Jaffe Juice TV. Check it out.
"Claudio from Thailand" sent us this online video for QUALCOMM, which pulls the curtain back on its R&D department for your eyes only. Turns out the guys back there are a lot like Napoleon Dynamite, except with more of a preference for hybrid shark fowl than cross-bred felines.
Then there was that whole crockett eagle tangent, and we just didn't know what to do with that.
This anti business card evangelist is just so quotable.
"That card looks like crap too. One color. Nothin' special about it."
Patrick Bateman would just turn in his gilded grave! But wait -- hold for 1:20, when he bitchslaps the audience with the business card that took him 25 years to make ... and costs $4 apiece.
That beat-drop really sets the mood. And oh man, did he just open his card to reveal a pop-up illustration?!! Yes, he did!
Okay. Just imagine for a sec that 24 were -- work with us here -- a French New Wave film.
Beautifully-coiffed, but crucially helpless, blonde in bath towel: Millions of people are going to die ... and we only have 24 hours to save them!
Blase half-dressed hubby: Yeah, but, oh, it's Saturday. Then he lifts a copy of The Stranger back up to his face and adds, 24 hours is tons of time. I could do save them in two.
The lady over-protests, as women are wont to do, so he gets all existentialist on her ass: Aren't we all going to die eventually?
Outfitted with Brigitte Bardot knockoffs, abstract antiheroes and -- in the instances of 8 Kilometres -- a painfully mod '60s style battle of linguists, Stella Artois re-imagines three contemporary action flicks in the style of old-school French cinema. The videos are best seen with the stunna shades off, a glass of vermouth, and an extra-long unfiltered cigarette, held in that special way.
Remember the glory days of the drum solo? No? Of course you don't. You'd have to be...OMG... *old* to have witnessed the greatness that once was. And no one in advertising old. No matter. Just watch this decidedly different Hellacopters drum solo video created by Jung von Matt Stockholm for Icehotel
Last week at ad:tech Paris I got to hang out with VP-Strategy Robin Sloan of Current TV. We built rapport over Extremely Important Stuff: why the universe needs Battlestar Galactica, how you (or, well, I) can't get a good burrito in Paris, and whether the talking space ship in Flight of the Navigator would look as cool today as it did when we were weebies.
Anyway, at some point I randomly said, "Can I take video of you talking?" or something to that effect, and he was all, "Cool," and by some strange juju I managed to catch him saying some pretty agreeable stuff about the media industry: what it needs (in the context of the perfect conference) and where it's headed.
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