When All Else Fails, Hire an Internet Celebrity

kelly_marshalls.jpg

Yes! Yes! Yes! Oh, sorry. And no, we weren't just....oh come on! Get your head...no, not that one...out of the gutter. OK, now that we've got the required Adrants Filth for the Day (FFTD?) out of the way, we can tell you that, yes (not that kind of yes), it's time to celebrate yet another brand hooking up with an internet celebrity.

This time the brand is Marshalls and the internet celebrity is Liam Sullivan of Kelly Shoes fame. In the video, What R U Guys Talking About?, Liam just can get..her? his?...whatever...it's look right. His family and and a trio of mean girls trash on him but, in the end, the day is saved by...wait for it...yes (no, not that...oh, we said that already), the new, the hip, the oh-so-very cool...Marshalls? Wait, what? Did What Not to Wear just jump the shark? Wait, what? What are we talking about? Um, we forget. Doesn't matter. It's time to get all hip and shit with Liam and...yes (no, not...oh forget it), Marshalls.

Mr. Youth created the video which has achieved 100,000 views since Monday.

by Steve Hall    Apr-29-09    
Topic: Brands, Good, Social, Video



ABSOLUT World Replaces Currency with Kindness

absolut-kiss-kindness.jpg

Imagine buying movie tickets with kisses instead of cash, or repaying your local streetside violinist with embraces and not cold change.

ABSOLUT Vodka builds upon its "In an ABSOLUT World" campaign with "Kindness as Currency," a soul-warming snapshot of a parallel universe where human contact is the end, not merely the means.

The charming piece is a jarring departure from past "ABSOLUT World" efforts that depicted Times Square slathered in costly art, or everyone alive winning the lotto.

more »

by Angela Natividad    Apr-29-09    
Topic: Brands, Campaigns, Good, Guerilla, Video



Agent Provocateur Delivers Sirens, Pirates, Witches and Virgins

agent_provocateur_sirens.jpg

Wait, Sirens? Isn't that Victoria's Secret? Anyway, the sirens we're talking about here are the models in this very strange but very appropriate commercial for Agent Provocateur. We'd expect nothing less from a purveyor of lingerie fixated on sexualizing anything and everything to sell some bras and underwear.

Oh and there is a nipple in this ad so if that offends you or anyone near you, you have been warned. And there's a longer, very stylized version (along with others) at the Agent Provocateur site. It's interactive with asterisks you can click for product information.

Want more Agent Provocateur kinkyness? Have at it.

by Steve Hall    Apr-29-09    
Topic: Brands, Good, Racy, Video



Carousel Brings Sharp Clarity to a Moment in Crime

killer-clown-philips-cinema.jpg

Philips Cinema brings us the mildly unsettling "Carousel," where a hospital shootout between the SWAT team and demented clowns is frozen and investigated by a slow-moving camera.

Money flutters through the night sky, the faces of cops are taut with tension; and you can actually see the caked makeup creases on the masks of the tormentors. It's strange and beautiful; we watched wordless from beginning to end.

The online oeuvre was directed by Adam Berg via Stink Digital for Philips' hi-def Cinema Proportion TV. More at Philips Cinema; also see deliciously engaging making-of (shown below).

According to Berg, the secret to a great film is narrative and light. Food for thought, whether you're directing an epic or breathing :30 of life into a brand under your care.

more »

by Angela Natividad    Apr-29-09    
Topic: Brands, Campaigns, Good, Specialty, Video



Young? Broke? Want to Go to Cannes? Read This

48_hour_ad_contest.jpg

Attention young film...uh...commercial makers! YouTube and the Cannes Lions International
Advertising Festival want your best video. If they like it, they'll send you to Cannes all expenses paid. Yes, it's true.

If you were born born between June 27, 1980 and June 21, 1990, on May 15 you can access a creative brief which will give you the details to create your commercial. It will be a :60 for a particular charity. You will have 48 hours to make your ad which you will need to submit by May 17.

more »

by Steve Hall    Apr-29-09    
Topic: Industry Events, Promotions, Video



Why Pay Clear Channel When There's Fuzzy Bob on 5th and Market?*

strategic-domination-homeless

There's a lot you can say about dot-coms in general, but you'd be hard-pressed to accuse them of being too scrupulous.

Because it's your industry too, beam with pride while observing how easy it is to place your outdoor work in high-traffic areas for 1/16th of the price. That's right! -- ride the homeless!

Bumvertising.com was developed by Front Door Enterprises, whose founder Benjamin Rogovy recognized the "enormous potential in wasted homeless labor." He also thinks bums "will incur higher revenues from donations" if it seems like they're at least flirting with joining the labor force.

See Bumvertising mini-drama below.

more »

by Angela Natividad    Apr-28-09    
Topic: Outdoor, Strange, Video



Sasquatch is Back For Jack Link's Beef Jerky

sasquatch_iphone.jpg

Three years ago, Sasquatch wandered the woods for Jack Link's Beef Jerky. Now he's dancing atop an iPhone for Living Sasquatch, a site on which you can make your own Sasquatch movie. Somehow this sell beef jerky. We're not quite sure how though.

by Steve Hall    Apr-28-09    
Topic: Online, Strange, Video



Pfizer Defends Merits of Dead Rat with (Over)Informative Making-Of

pfizer-get-real-thing.jpg

A few months ago Pfizer released an ad meant to discourage people from buying prescription drugs from unregulated sources like the 'net.

In the moralistic, painfully allegorical tone cause spots sometimes adopt, it featured a man checking his mail, popping a pill and bemusedly pulling a dead rat out of his throat.

The ad naturally generated flak for the Advertising Standards Authority (ASA), which regulates ads in the UK and has, based on X number of adamant letters, banned ads for a wide variety of reasons -- from claims to increase eyelash length to, well, heresy.

The ASA ultimately decided Pfizer's counterfeit medicine ad didn't breach code, which means it can still run in the UK. But in some warped knee-jerk effort to clear the public mind of any wrongdoing on its part, the pharma decided to produce a making-of.

more »

by Angela Natividad    Apr-28-09    
Topic: Brands, Cause, Video



Subway Does Singing Auditions Thing for $5 Footlongs.

5-footlong.jpg

Subway's whoring for musical auditions to promote its $5 footlongs over the interwebs. And while the topic matter makes every entry cheesy by default, that's not to say all them are bad.

Vote for favourites or unlock "bonus exclusive bloopers."* There's a line fresh out of the buzzword generator. =P

more »

by Angela Natividad    Apr-28-09    
Topic: Campaigns, Online, Video



ad:tech SF: Levi's Blueprint for Storytelling

michael-perman-levis.jpg

"When presented with bold new ideas, people reference what they know more than what they can conceive."

Senior Director Michael Perman of Levi's passed us oranges, recounted memories of his dad and deluged us with blue-jean trivia in an ad:tech sesh entitled "The Power of Storytelling."

See snippets of tweet coverage. It's apt that Levi's give us the skinny on storytelling's underrated appeal, given that its capacity to spin tales has beguiled us for years. Anyway, here's some videographic deja vu.

more »

by Angela Natividad    Apr-27-09    
Topic: Creative Commentary, Events, Industry Events, Video










Featured FREE Resource: