How This Explainer Video Increased Conversion 20%

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In this case study from SwitchVideo, a company that develops explainer videos for barnds, the company shares how the creation and use of an explainer video increased online conversions 20% for social metrics company Rypple.

In the whitepaper, part of the Adrants Whitepaper Series, SwitchVideo takes you through the process of how it goes about creating a video including brand messaging, character development and animation.

Download this whitepaper now and find out how your brand can increase conversion with video.

by Steve Hall    Jun-19-13    
Topic: Research, Video



John McAfee Goes Ballistic in Super Strange, Brand-Trashing Video

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We'd venture it's a sure bet the brand McAfee is none too pleased with a recent video released by founder John McAfee in which he trashes the software he created because the people who have run the company without him for the last 15 years have "fucked it up."

In the video, he hilariously reads profanity-laden emails he says he still receives even though he is no longer associated with the company.

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by Steve Hall    Jun-19-13    
Topic: Brands, Racy, Strange, Video



Boost Mobile Makes 6,739,506th Use of Zombie Theme For Brand Films

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It would seem after so many repeated uses of a particular genre, people would tire of the whole zombie thing but, it seems, as long and hot girls (Kristen Stewart) and brilliant writing (Walking Dead) are employed, the genre will remain alive and well.

Opting for the hot girl approach, Boost Mobile, working with The Monkeys, has created a series of mini-movies which weave the use of the mobile phone into the story line.

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by Steve Hall    Jun-14-13    
Topic: Video



Lee Clow Shares 30-Year Relationship With Steve Jobs

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In this PTTOW video, ad legend Lee Clow discusses his 30-year relationship with Apple CEO Steve Jobs. As Chairman and Global Director of TBWA\Worldwide, Lee Clow has, of course, been responsible for such iconic campaigns as the Energizer Bunny, the Taco Bell Chihuahua and most Apple work from the 1984 Super Bowl Spot to "Think Different" and the iPod silhouettes.

Give it a watch.

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by Steve Hall    Jun- 6-13    
Topic: Video



How An Explainer Video Can Increase Conversion by 20%

In this case study from SwitchVideo, a company that develops explainer videos for barnds, the company shares how the creation and use of an explainer video increased online conversions 20% for search marketing company Ibenta.

In the whitepaper, SwitchVideo takes you through the process of how it goes about creating a video including brand messaging, character development and animation.

Download this whitepaper now and find out how your brand can increase conversion with video.

by Steve Hall    Jun- 6-13    
Topic: Research, Video



Dollar Shave Club Wants to Wipe Your Ass

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Dollar Shave Club, which recently introduced a whole new way for men to buy razor blades, has introduced One Wipe Charlies. Yes, butt wipes for men. Apparently, it's a thing. That thing being men wiping their ass with wet baby wipes instead of toilet paper.

Capitalizing on that trend, and furthering his quest to "own the bathroom," Dollar Shave Club CEO Michael Dubin is out with another crazy, poop joke-laden promotional video which he, of course, refers to as "number two."

All manner of bear shitting in the woods humor ensues.

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by Steve Hall    Jun- 4-13    
Topic: Video



See This Clio-Winning CGI Orgasm

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Platige Image is very pleased with it recent Silver CLIO win for CD Projekt RED's Cyberpunk 2077. As they should be. It's an epically orgasmic imagining of the new game which will be released in September.

The silver CLIO is the latest coup for Warsaw based creative shop, which recently opened a new branch in New York. Of the win, New Yotk Managing Director Julian Cdae gushed, "This CLIO is a testament to the skill set that defines Platige Image's team, especially with such fierce competition from the best studios out there. We are revved up to serve the US market with similar projects built with our ingenuity, technical innovation and competitive rates covering all aspects of postproduction."

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by Steve Hall    May-29-13    
Topic: Racy, Video



Fake Energy Drink Promotes Ibiza Nightclub Party

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When you first begin watching this promotional video for Matinee, an epic party held at famed Ibiza nightclub Amnesia, you aren't really quite sure what's happening. At first, it appears you are watching a video game promo. Then it appears you are watching an ad for the energy drink, Ibizious. Then, when the scene zooms out and you realize everything you have just seen occurred inside the shorts of some hot chick, you just toss your hands up and go along for the ride.

Once you're outside the hot chick's pants, the whole things becomes an epic ode to the 90's complete with Thriller's zombie dancers, guys in muscle shirts, girls in high waisted shorts, all fueled by pulse pounding electronica.

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by Steve Hall    May-28-13    
Topic: Racy, Video



Not All Dollar Shave Club Rip Offs Are Funny

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While this Pure Storage video follows Dollar Shave Club fairly closely, it's really two minutes of waiting for something that's actually funny to happen. Sadly, it never really happens. Which doesn't necessarily make it bad. It's just not as good as it could be. Capiche?

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by Steve Hall    May-24-13    
Topic: Video



NakedWines Does Dollar Shave Club

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Following in Dollar Shave Club's footsteps, online wine retailer NakedWInes is out with a video that touts the retailer's frugal methods of operation which allow for offering the consumer better wine at cheaper prices.

It's like a Genie came right out of the bottle.

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by Steve Hall    May-22-13    
Topic: Video








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