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Season in the Balance. (I'm saying that a lot lately. Web series is the new last year's YouTube contest?) Anyway, nice series about a high school lacrosse team, (The Canandaigua Braves), that were given $60,000 worth of gear and then followed around and recorded. (See clip after the jump.) Production quality is as good if not better than the usual reality fare. Props to Momentum Worldwide and Tangerine Films. No cell phone quality footage of cafeteria fights. (Maybe on the DVD extras.) Think Friday Night Lights with lacrosse sticks.
by Bill Green Apr-21-09
...and what that has to do with razors, we're sure we have no idea.
Tiger Woods, Derek Jeter and Roger Federer lend modern swagger to Gillette's "Stayin' Alive" -- or try to, anyway.
The video's a wordless recounting of three down-ass blokes whose confidence -- or lack thereof -- shines through their shoes. We'll leave you to see which athlete busts out with the platforms in chrome.
- Sprite + YouTube + Facebook + pop star = Green Eyed World, an orgy of Entirely Too Much BS.
- How to nail an interview. (Complete with hidden camera footage!)
- "It's not the shape of the thing, I just like the perfect blend of tech-speak and contraception."
- Pharma popped in PPC prevarication shakedown.
- PhotoBucket tries breaking TwitPic territory. Good fucking luck.
- Adweek v AdAge.
- Mattel, please keep your silicone-stained hands off Dora the Explorer. Oh no, too late.
A little Southern soda called Cheerwine breaks the bank wide open on interrogation tactics in the US of A.
If the Cheerwine tickles yer fancy, visit the it's a soft drink website. (Glad they were nice and clear about that from get-go, because we were holding out hope there'd be cheery ol' liquor involved.) Site sorta reminds us of that Clearification thing Microsoft did back before Crispin sank its teeth into the account and ripped a hole in the brand equity continuum. You know, you've got a witty but neurotic guy ... just bantering. With himself.
Campaign by Hauser Group; web content by Awesome, Inc. Also keep your eyes peeled for a Cheerwine "Chilled Out Tour" and ambassador program, expected to unroll in select markets in late '09.
He's surprisingly savvier than the ever-certain Giampaolo -- who, as you recall, gets all wiggy about computers with built-in cameras. In contrast, the discerning Homeless Frank is all, "Second-rate Korean components. Terrible anti-virus software." He also manages to give Apple its props without calling the laptops "sexy."
Sucks about that chronic cough though.
Just a wee bit o' magic, brought to you by Landline TV.
Renault's launched a microsite for the Nouveau Grand Scenic et Les Tests Cretins des Lapins Cretins, which translates to "The New Grand Scenic -- and Moronic Tests by Moronic Rabbits."
Resulting spots -- in which hyperactive buck-toothed rabbits quality-test Grand Scenics en masse and sans inhibition -- don't need any translating. The effort reminds us of Scion's Little Deviants, except more frenetic and somehow scarier.
We need your help. Rather, Samsung needs your help. They want you to watch this unedited Samsung Omnia HD video in which the phone mysteriously disappears and then reappears. The creators promise everything was done in one take and that there were no special effects added. Can you figure out how they did it? If you can, let us know.
- OK, it's time to stop with the overly predictable, oh-so-tired theme of...well, watch this video and we guarantee you'll be able to guess what happens before the commercial ends.
- Growing ad network aggregator Rubicon Project has secured an additional $13 million funding. $8 million from Silicon Valley Bank and $5 million from Clearstone Venture Partners, Mayfield Fund and IDG Ventures Asia.
- If you can't get enough of Joe Jaffe, now there's EVEN MORE! In addition to a blog, books and a podcast, now he's got Jaffe Juice TV. Check it out.
"Claudio from Thailand" sent us this online video for QUALCOMM, which pulls the curtain back on its R&D department for your eyes only. Turns out the guys back there are a lot like Napoleon Dynamite, except with more of a preference for hybrid shark fowl than cross-bred felines.
Then there was that whole crockett eagle tangent, and we just didn't know what to do with that.
This anti business card evangelist is just so quotable.
"That card looks like crap too. One color. Nothin' special about it."
Patrick Bateman would just turn in his gilded grave! But wait -- hold for 1:20, when he bitchslaps the audience with the business card that took him 25 years to make ... and costs $4 apiece.
That beat-drop really sets the mood. And oh man, did he just open his card to reveal a pop-up illustration?!! Yes, he did!