'Loewe Sound' Adds Recreational Aspect to the Volume Adjust

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Here's a clever way to highlight the "extremely realistic sound" touted by Loewe.

You've got a choir performing a piece. When an invisible remote zapper toggles between sound options, the orchestra changes in order to provide the desired audio texture. As "bass" increases on a dial, some bassists run in; a woman raises her voice -- then lowers it -- as treble changes; and higher volume results in a last-minute dash to the stage by previously-unseen performers.

The conductor's "WTF?" face ties it all together nicely, and the ad wraps up by panning away from the choir to reveal a television frame. Nice work by Scholz & Friends/Berlin, and production firm Element E.

We can also envision an online engagement opportunity on the website -- letting users toggle sounds from their keyboards in various settings. No such luck yet though.

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by Angela Natividad    Mar-10-09    
Topic: Brands, Commercials, Video



Hey, Burnout Frat Kid. Axe is Your Soap.

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Mekanism put together this sensory mindfuck of a week in the life of a single twenty-something. Impressive how he manages to get into all those shenanigans and still stay Axe fresh.

The slogan follows pat: "Axe will fix you up" (no matter how messy everything else around you gets). More interestingly though, the ad's stuffed with links to thefixers.com -- which we only managed to catch once, maybe because we weren't looking hard enough.

The Fixers is a fake talk show about questionable hook-ups and pranking friends. It's funny, but then again, Axe never had a problem being funny. Nice effort overall.

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by Angela Natividad    Mar-10-09    
Topic: Brands, Campaigns, Video



The New Samsung Hard Drive...Yawn...ZZZ...Oh Wait, This is Good!

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So we get this link to a video that's supposed to illustrate how great the new Samsung SSD hard drive is...

Yawn...

ZZZ...

Oh wait! This is pretty good.

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by Steve Hall    Mar- 9-09    
Topic: Good, Video



What Happened to the Beer Babes?

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Rising (falling?) YouTube starlet Jill Hanner wonders what ever happened to those beer ads where the beer was decided on how hot the girl was? It's a good question. Where have the Coors Twins gone? The Miller Lite Catfight girls? The St. Pauli Girl? Oh wait, she's still around.

But, seriously, it's like brewers pulled out and took a vow of abstinence or something. When was the last time beers and babes were in the same frame? Maybe it's a good thing since studies keep saying sex doesn't sell. And damn, a troll through the Adrants archives reveals we've trashed the tactic as well.

Or maybe it's just the normal course of things. After all, everyone needs a bit of a break between bouts.

by Steve Hall    Mar- 9-09    
Topic: Opinion, Racy, Video



Love Hides Where You Least Expect It. Like in Condiment Bowls.

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With help from Blacklist, Goodby, Silverstein & Partners adds "Firesprite" to Frito-Lay's painfully adorable Made for Each Other campaign.

In the words of the pressie: "Made for Each Other is about that brilliant moment where two worlds collide to make an even greater whole. [...] Much like Dips and Chips, when our two heroes meet you just can't help but smile."

In this spot, a well-meaning little firesprite chars everything he touches -- until he finds unlikely harmony with a giant blanket on a windy day.

I realize how insane that sounds, but really, it's cute, and in keeping with the chip/dippy happy-ever-after we saw in the previous spots ("Sockets" remains our favourite).

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by Angela Natividad    Mar- 9-09    
Topic: Brands, Campaigns, Good, Video



Emerald Nuts: The Snack of Choice for Discriminating French ... Nuts.

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"French squirrel goes nuts" -- one more reason to avoid bringing housewarming gifts to your vinyl-spinning French neighbour,* squirrel or not.

"Thank you, Larry, for picking these sad little acorns out of the dirt and putting them in this box. I feel so warm and tingly inside; now we will be friends forever."

Cold, man, cold.

Disseminated for Emerald Nuts, the brand of choice for nut elitists (and kryptonite to the mischievous Robert Goulet!), by Feed Company.

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by Angela Natividad    Mar- 6-09    
Topic: Brands, Campaigns, Online, Video



Cathay Pacific Goes Video for Hong Kong Rugby Sevens

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Cathay Pacific has teamed with the Hong Kong Rugby Sevens to hype the event at which teams from all over the world will compete at the Hong Kong Stadium March 27-29. The promotion aims to add some humor to how participating countries prepare for the event. And, yes, there's a consumer-generated effort where people can win tickets to next year's event. Here's how it works:

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by Steve Hall    Mar- 5-09    
Topic: Campaigns, Consumer Created, Social, Video



Seriously, Is There Anything a Japanese Fetish Game Show CAN'T Sell?

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There's something about Japanese pop culture that compels us to watch and not look away. Japan is the seat of all fetishes, magnified for your viewing pleasure. (And we're not just talking* sexual ones.)

To ensure eyeballs for Nivea's line of shaving products, DraftFCB and Rubber Republic tapped into "glabermania" -- the addiction to shaving and being smooth. Inspired by our game show-crazed Japanese cohorts, here's what they came up with.

Come on, don't knock it. What else do you and your jaded creative homies have to do on Saturday night? Grab a camera and pool your shaving cream; think of it as a company morale-builder.

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Some Toilets Swallow More Than Others

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When you receive a tweet that reads, "best unintentionally hilarious product video ever...," you're sort of obliged to look. So we did. And yea, this one is pretty hilarious. Carrots. Chess pieces. Gummi Bears. Hot Dogs. Grapes. Golf balls. Dog food. And a toilet.

Huh? Just watch.

by Steve Hall    Mar- 3-09    
Topic: Good, Video



Baby Vlogger Touts Cause, Crispin Rips Again, Skittles' Twitter Lift

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- Devil heckles cyclists.

- 1% of the tweets you've seen were all about Skittles.

- 10 compelling, authentic brands.

- Google has announced winners from YouTube's crowdsourced symphony orchestra contest.

- Crispin's "Secretary of Taste" sounds a lot like...

- Little French vlogger becomes Edurelief/Mongolia advocate. Ohh, look at her telling the funny story! Look at her eating all the candy! Look at her tricking the tooth fairy!

- Hey, remember Candystand? It's got a sassy new game -- sponsored by The Harlem Globetrotters.

- Not ad-related, still perusal-crucial: "You don't win a race by huffing and puffing as hard as you can. You win it by going faster."

- Heh. The rumors are true about beer and "the goggles."

by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Cause, Games, Online, Video







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