For client Puma, Droga5 produced "Lift," an ad in which an avatar-like couple engages in a sultry courting ritual where nothing's really what it seems, and everything changes, and expectations between man and woman differ -- and it's all out there for you to see, projected on the walls and riffing off their bodies.
Didn't do much for us. If you wanna play girl-meets-boy, you'd be better served by the naughty-naughty Levi's or even childlike, slightly macabre Scion.
Musicians Squeak E. Clean and DJ Zegon joined forces under the name NASA (North America/South America) to release their first album, The Spirit of Apollo, which has been in-progress since '03.
Promotion strikes me as general and disorganized, but the pair has many talented hands behind it. According to the pressie, the Apollo album was conceived "with the righteous goal of bringing people together through music and art" -- as a result, it's heavy with surprising collaborations and interesting visual media.
Tom Waits growls over Kool Keith, Karen O taunts while Ol' Dirty Bastard gives shout-outs to Wu Tang and N.A.S.A from the grave, and David Byrne, Chuck D and others expound on the evils of "Money."
Other collaborators include Method Man, Seu Jorge, Kanye West, Santogold, George Clinton. Then there's the charmed director team: Syd Garon, Paul Griswold, 3Legged Legs and Flourescent Hill.
Artists that donated paint and pens to the animated music videos include Shepard Fairey, Sage Vaughn, The Date Farmers, Mark Gonzales, Marcel Dzama and Splunny. Some also contributed original album cover designs, so CD buyers get five interchangeable covers per copy.
I realize this is a lot going on so I'm gonna just show you stuff. Here's the latest release, People Tree with David Byrne, Chali 2na (from J-5!) and art by Marcel Dzama. It's magically delicious.
This short film on pretending to work was put together entirely on Microsoft Office for Mac -- which is more than what we can say for Crispin's "I'm a PC" campaign.
It's a fun little watch, loaded with sneaky new tips for feigning productivity while rehashing stuff you probably already do -- like keeping that Excel spreadsheet just within easy toggling distance.
We much prefer iWork, but MSFT Office for Mac does have its merits. Props to the magical, miraculous Krystalline Armendariz for taking it upon herself to share a few. To support her, pass the YouTube link around.
Here's a clever way to highlight the "extremely realistic sound" touted by Loewe.
You've got a choir performing a piece. When an invisible remote zapper toggles between sound options, the orchestra changes in order to provide the desired audio texture. As "bass" increases on a dial, some bassists run in; a woman raises her voice -- then lowers it -- as treble changes; and higher volume results in a last-minute dash to the stage by previously-unseen performers.
The conductor's "WTF?" face ties it all together nicely, and the ad wraps up by panning away from the choir to reveal a television frame. Nice work by Scholz & Friends/Berlin, and production firm Element E.
We can also envision an online engagement opportunity on the website -- letting users toggle sounds from their keyboards in various settings. No such luck yet though.
Mekanism put together this sensory mindfuck of a week in the life of a single twenty-something. Impressive how he manages to get into all those shenanigans and still stay Axe fresh.
The slogan follows pat: "Axe will fix you up" (no matter how messy everything else around you gets). More interestingly though, the ad's stuffed with links to thefixers.com -- which we only managed to catch once, maybe because we weren't looking hard enough.
The Fixers is a fake talk show about questionable hook-ups and pranking friends. It's funny, but then again, Axe never had a problem being funny. Nice effort overall.
So we get this link to a video that's supposed to illustrate how great the new Samsung SSD hard drive is...
Oh wait! This is pretty good.
Rising (falling?) YouTube starlet Jill Hanner wonders what ever happened to those beer ads where the beer was decided on how hot the girl was? It's a good question. Where have the Coors Twins gone? The Miller Lite Catfight girls? The St. Pauli Girl? Oh wait, she's still around.
But, seriously, it's like brewers pulled out and took a vow of abstinence or something. When was the last time beers and babes were in the same frame? Maybe it's a good thing since studies keep saying sex doesn't sell. And damn, a troll through the Adrants archives reveals we've trashed the tactic as well.
Or maybe it's just the normal course of things. After all, everyone needs a bit of a break between bouts.
With help from Blacklist, Goodby, Silverstein & Partners adds "Firesprite" to Frito-Lay's painfully adorable Made for Each Other campaign.
In the words of the pressie: "Made for Each Other is about that brilliant moment where two worlds collide to make an even greater whole. [...] Much like Dips and Chips, when our two heroes meet you just can't help but smile."
In this spot, a well-meaning little firesprite chars everything he touches -- until he finds unlikely harmony with a giant blanket on a windy day.
I realize how insane that sounds, but really, it's cute, and in keeping with the chip/dippy happy-ever-after we saw in the previous spots ("Sockets" remains our favourite).
"French squirrel goes nuts" -- one more reason to avoid bringing housewarming gifts to your vinyl-spinning French neighbour,* squirrel or not.
"Thank you, Larry, for picking these sad little acorns out of the dirt and putting them in this box. I feel so warm and tingly inside; now we will be friends forever."
Cold, man, cold.
Disseminated for Emerald Nuts, the brand of choice for nut elitists (and kryptonite to the mischievous Robert Goulet!), by Feed Company.
Cathay Pacific has teamed with the Hong Kong Rugby Sevens to hype the event at which teams from all over the world will compete at the Hong Kong Stadium March 27-29. The promotion aims to add some humor to how participating countries prepare for the event. And, yes, there's a consumer-generated effort where people can win tickets to next year's event. Here's how it works: