- Havas Digital has partnered with global social graph mapping company Media6Degrees to help the agency "integrate consumer insights with hyper-targeting and provide increased value for their advertisers." Damn, that was mouthful!
- Mullen has reeled in the American Diabetes Association account and has signed a three year contract with the organization.
- In the UK, they stick human beings inside vending machines to sell Kit Kats. Those witty Brits!
- Crispin Porter + Bogusky does the celebrity magazine thing for Old Navy.
- Not anywhere near as inspired as the Where the Hell is Matt Harding videos, this following "Winfomercial" attempts to...I don't know...turn a game show into a commercial?
- In case you needed even more proof America is the kingdom of the superficial, check out this Sarah Haskins Target Women video about skin care products.
Belin Crazy Rings/Tubes/Starfish are essentially drinking snacks. We'd call them beer nuts but the branding material reads "l'apero cingle" -- aperitif snacks. Classy.
Anyway, to best target its market of casual at-home cocktailers, the French company is broadcasting this ad from its website and in banners on sites like MySpace. Our best guess is that they thought, "Drunk people engage in slightly malevolent, poorly thought-out hijinks all the time, so what if our snacks did too?!", and went zealously from there.
And it's exactly as boring as the title of the post suggests. The sad part is, this video is the most popular of World Almanac's two (and counting!) attempts to go viral.
We'd rather watch the Sonic Hearing infomercial 42 times. And on that same note, we'd rather peruse the infinitely-less-useful Guinness Book of World Records than pick up the World Almanac.
It's hardly the same value proposition, but both are relative time-wasters and have about the same chance of falling to the wayside. The difference is, pop culture is loaded with people and advertisers that are still going out of their way to get into Guinness.
YouTube's given rise to more than its fare share of pro-bono talking heads, so it's not often we watch any one "thought leader" video in full. But "The Command Economy," an ad manifesto from Carlos Mandelbaum's Carnival of Ideas, gave us pause. (He's got these expressions that grab you! And we love that musical text-reader gimmick.)
Listen with audiovisual fixation as he explains how the '80s ruined everything (which we already knew), and how advertisers' bad-ass commanding attitude have something major in common with the Berlin Wall.
It's tasty bait, and we wanna find out where he's taking us.
It's called "Ken Block Gymkhana Practice." (But what is Gymkhana?, you ask.)
We didn't really get the big deal, but that was before we realized our fingers had burrowed into the glass tabletop. Then Ken Block did donuts around a guy on a Segway, and it was like, "Ohhh."
(It's racer porn. Plenty sexier than that one time you watched two Ford Fiestas tango in London. Even if you're not a speed junkie, the handling depicted in Gymkhana is fit to give you tingles.)
Mad Media put the video together in collaboration with Ken Block, DC Shoes and Subaru. Stats listed below.
Adgabber's Elyse drew our attention to this fresh online ad for Audi, which features an extreme skier doing crazy shit all over San Francisco -- a city known for its treacherously steep hills, railed streets, and slow-moving, trolley-shaped obstacles. Oh -- and lack of snow.
The German ad is a promotion for Audi's quattro Gefuhl. We don't know how or why, but there you have it. Fun work by Kemper Trautmann.
- Like animals? Like strange "viral" videos? Jonesing for anything Samsung? Then check out this seeded video from The Viral Factory.
- The 12th annual One Show Interactive Awards will take place on May 8th at Terminal 5 in New York as part of The One Club's Festival Week which includes The One Show on May 6 at Jazz at Lincoln Center and One Show Design on May 4 at the IAC Building in New York.
- Creative director seeks hot personal assistant on Craigslist.
Okay. See the hands at left grasping greedily for the giant diamond? That's supposed to represent the mobile web ... and the faceless villains that will immediately try to exploit it.
This is the first of a three-part video series that explains the whole "4G=IP" thing to people that buy tech items, such as iPods, primarily because they like the pretty colours.
We're suckers for smooth animated magic -- and for Cisco in general -- so we kept our eyes on the piece, which was a comfortable length and not too stuffed with strange-sounding geek noises. It's possible we even learned things.
That squeaky Adventures in Odyssey-sounding narrator kinda pissed us off though.
Feed Company sent us some online video magics for Frito-Lay, the good folks that bring you both Sun Chips and beef jerky. (They also own Cracker Jack. Now that's just impressive.)
Inspired, wethinks, by their own chip-and-dip combinations, the campaign premise is Made for Each Other. Each painfully adorable video features a piece of technology on that lonely and familiar quest for The One.
Rebel Virals did something we imagined was impossible: it created a B2B online video for Microsoft that is actually funny -- not because it's sad, but because it's funny.
We're just happy we were alive to see it.