Oh Look! It's Another Advertising Parody

barats_bareta.jpg

No, not that kind. This kind comes from Barats & Bareta, an online comedy team who've decided to take on advertising and, once again, confirm the notion the industry is a very, very strange place.

People, we must "adapt and embrace."

by Steve Hall    Feb- 3-09    
Topic: Good, Spoofs, Video



Breaking! New Technology Turns Computer Screen Into Tanning Bed

computertan.jpg

To convince people of the dangers of skin cancer, UK charity SKCin, with help from Rubber Republic, has launched ComputerTan, a fake company and website that purports to have developed a "revolutionary new way to help keep you looking healthy, young and attractive in the office."

The gist? ComputerTan makes it possible to get a tan from your computer monitor. Activating the free trial loads a cool, full screen tanning screen which, after a while, delivers the punchline...in the form of disgusting pictures of people with nasty skin cancer legions. Gross.

But, it works. The effort hopes to make people aware of the fact skin cancer kills up to five people each day in the UK. There's a mobile app and even a line of products supporting the effort.

An infomercial-style video placed on YouTube hopes to lure visitors to the site under the guise ComputerTan is the real thing.

by Steve Hall    Feb- 3-09    
Topic: Cause, Mobile/Wireless, Online, Spoofs, Video



The French Want Their Whoppers Back.

back-in-france-thumb.jpg

And that's cool, because Grease called and wants its moves back. (Better give up the leather jackets, too.) Hostage swap, anybody?

Helpful cultural sidenote: that guy with the big white stuff around his head is not an angry mashed potato. It is God.

"Back in France," produced by Clipit and directed by Cedric Dubourg, is a sugary protest against Burger King's mid-'90s departure from French soil -- a tribute to how we've managed to enrich the developed world (and are working on the pending one) with our seductive meat patties. Also, it was short-listed at last year's Festival de Meribel. (BK, what do you really need Crispin for?)

more »

by Angela Natividad    Feb- 3-09    
Topic: Consumer Created, Good, Online, Trends and Culture, Video



Kraft Pins Chicken Wings Shortage on Ex-Gov Blagojevich

chicken-wings-thumb.jpg

Last week a local news channel reported a major supplier of chicken wings would be shutting down, resulting in a shortage of one of the Super Bowl's tribute snacks.

For client Kraft, Euro RSCG acted fast, seizing the story and making it the subject of an online video.

The result, "Blago stole my chicken wings!", was uploaded to YouTube on Friday, just in time for the big game. The screamer you see there is ECD Bill Mericle.

Hoping to imply the chicken wings shortage is due to consumers hoarding Kraft Ranch Dressing (still our favourite artery-clogging condiment), an enraged Mericle drives by ex-Illinois gov Rod Blagojevich's house and claims HE'S to blame. And dude really gets into it. We kind of want to be his friend now.

more »

by Angela Natividad    Feb- 3-09    
Topic: Brands, Online, Video



Social Media Used to Slam Social Media...And Promote A Brand?

carlos_mandelbaum.jpg

Hey all your social media strategists out there. It looks like you have a doubter in your midst. A man who goes by the name of Carlos Mandelbaum is featured in an Andy Rooney-style video that questions the social media notion that advertising is now all about creating brand conversations.

Lending some doubt to the fact (or not) this is just a guy commenting on social media as oppsed to a cheeky social media effort in and of itself, consider the following:

more »

by Steve Hall    Jan-30-09    
Topic: Brands, Social, Video



Because the Truth Is, All Non-Native English Speakers Sound Like Fez.*

doyouwantasprite.jpg

To promote DoYouWantaSprite.com, factorii is disseminating the following web video.

In short: A whitebread couple places an order at a drive-through, then the voice through the intercom offers them a Sprite, and they can't understand because he's got this high-pitched accent.

Then there is dancing, singing, arbitrary ass-smacking, and other things you don't want to be confronted with in the world outside Charlie and the Chocolate Factory. (With the possible exception of ass-smacking.)

At the end, the couple finally realizes the voice in the monitor was asking, "Do you want a Sprite?", and they politely decline.

"it was actually more funny in hte beginning when i THOUGHT something funny was going to happen," said one uniquely profound YouTuber. Other responses were expectedly schizophrenic (with some fairly heated discussion about whether George Lopez's attorneys will be in touch), but hey, that's the crowd for ya.

more »

by Angela Natividad    Jan-30-09    
Topic: Brands, Campaigns, Online, Video



Never Hide: Out of Hiding.

rayban-ice-cream-thumb2.jpg

Cutwater continues the more-or-less successful "Never Hide" effort for client Ray Ban. Here's four new online vids to kick off 2009.

more »

by Angela Natividad    Jan-29-09    
Topic: Brands, Campaigns, Online, Video



Four Guys And A Car Wash

mini_cabrio_carwash.jpg

Oh you know you've always wanted to do this. And we're sure some of you have done it. What are we talking about?

Car wash + convertible + top down = Mini Cabrio commercial.

Yes, you read that right. Four guys hopped into a Mini Cabrio and went through a car wash with the top down. And filmed it, of course.

It's all part of a new campaign to promote the launch of the vehicle in February. We like the effort.

by Steve Hall    Jan-27-09    
Topic: Good, Guerilla, Video



'Your Cadillac on Sex Steroids!'

your-cadillac-on-sex-steroids.jpg

"Sex Car" -- another one of those I-wish-I-were-rejected-from-the-Super-Bowl-but-the-truth-is-I-don't-wanna-spend-money-on-the-broadcast-time spots.

more »

by Angela Natividad    Jan-27-09    
Topic: Brands, Campaigns, Online, Super Bowl 2009, Video



Y & R Creative Director Makes Portfolio Review House Calls

yr_portfolio_review.jpg

Apparently word isn't getting out that Y&R San Francisco is having a portfolio review night January 28th nor is anyone watching the several videos created to promote the event so they decided to send them to us. With the tagline, "Maybe we should meet at our place," the videos riff on the many embarrassing, inappropriate and awkward things that can happen at home.

From a pissed off boyfriend to an underwear wearing roommate to couch sex, all manner of awkwardness is endured by Y&R's creative director. The fact no creative director from any agency could be bothered to make a house call just to review a student portfolio apparently wasn't addressed in the concepting session for this campiagn

by Steve Hall    Jan-26-09    
Topic: Agencies, Video







Stanton Optical


Featured FREE Resource: