Some people love Valentine's Day. Some people hate it. Some brands pay hipster musicians to make Valentine's Day messages that riff off their billboard campaign. Others don't. Which category Pepsi falls into is unknown but, hey, does it really matter?
For those who love Valentine's Day? Happy Valentine's Day. Knock yourself out.
For those that don't, there's always Hotel for Dogs...or the dump.
Then again, LA Gear has never been the sharpest tool in the marketer shed.
- George Parker is out with his new book; The Ubiquitous Persuaders. Buy it now!
- Moo Tags. Yea, me too.
- Here are five must-have ingredients for any Steven Segal movie. It promotes the recent release of one of his DVDs. He still makes movies?
- Here's a parody of The New York Times Weekender commercial featuring Paul Rudd.
- And yes, like everyone else, we have to air Arnell Groups dirty laundry in the form of their hyper-pretentious, buzz word-happy, brand blather-filled brief for the work it did on the new Pepsi logo. Please Arnell, tell us the whole thing was a joke and you're all laughing at us now. Please?
In a video from a guy who can only be described as the archetypal high school geek, 50 Cent takes a lashing for his continued penchant to sell out to any brand who will have him. From Vitamin Water to a line of men's cosmetics condoms to a video game to a movie, 505 cent is now on to sex toys.
Female First reports, "The sexy rapper is desperate to release a line of condoms and waterproof sex toys designed to excite his female fans and make them feel closer to his idols."
To which our archetypal high school geek reacts, "My God. 50 Cent is just whoring himself out. First he's doing commercials for Vitamin Water then its a make up line and then...he makes a dildo of his own dick? What else is he gonna do? Fiddy cent diapers fo yo little gangsta?"
Step aside Obama Girl. You've been outdone. While we will never forget your undying love for Adrants and Steve Hall, we simply have to elevate Ignited Art Director Thad Papadakis to a higher status of obsessive devotion for the Valentine's Day love song he created for AdWeek journalist Eleftheria Parpis.
Instant press! Sweet.
Semi-skeevy Carlos Mandelbaum is at it again. Last week we shared his examination of brand conversations with you and our thoughts on just who the hell Carlos is and what we think he's truly up to.
Now, we have two more video to share with you. In the first, The Poetry of Branding, Carlos sets a portion of a creative brief describing the target audience to music and reads it as if it were poetry. And poetic it is. In the second, Brand Love, Carols questions the crazy notion people might actually fall in love with a brand...and then he does...with a Chiquita banana.
See what 1620 pennies can become -- in the span of 30 seconds! Ain't technology somethin'.
This time-lapse video is for the Million Penny Project, a group that takes up various causes (its current darling is homelessness) and solicits donations from local businesses.
The result of the short film -- an image composed entirely of pennies -- was displayed at a Miami bus stop last month to promote "Pumped for Change," an effort to raise $10,000 worth of pennies.
Continuing Asics' campaign/pop culture tribute "Made of Japan" for Onitsuka, Amsterdam Worldwide developed "Zodiac Race," a by-land-and-sea battle between future members of the The Jade Emperor's Zodiac Calendar.
In the Chinese (!!) legend, Rat wins by riding the Ox. The turnout's no different in this vid, which is all manga'd out and about as fun as watching Wii Mario Kart (as opposed to playing it). Also, for some odd reason the dragon just flies around, doing inexplicable good deeds.
Unless you want the rest of your co-workers to think your having a bit of afternoon delight in your cubicle, you might want to turn the volume down or wear earphones before viewing this climactic commercial from Wellington Zoo courtesy of Saatchi & Saatchi.
The blissful exuberance is all to promote Valentine's Day at the zoo which has put together a 17-plus night out including gourmet treats, a live band and, of course the animals. There's no word on whether or not the animals will "perform" during the festivities.
Responding to political insinuations that homosexuals "effectively advertise, glamorise and recruit people" to their lifestyle, a handful of creatives used their downtime to develop a tongue-in-cheek recruitment campaign for la vie en gay.
"The Gay Alphabet" is all Sesame Street-inspired eightiesness, cheerfully ticking down an alphabetical list of all the things that WILL MAKE YOU GAY. So yeah, that one time you went out in chaps and confessed to loving Kylie Minogue to a dude who later grabbed your ass? That marked your fall into Sodom -- and one day you will learn to love it.