Social Media Used to Slam Social Media...And Promote A Brand?

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Hey all your social media strategists out there. It looks like you have a doubter in your midst. A man who goes by the name of Carlos Mandelbaum is featured in an Andy Rooney-style video that questions the social media notion that advertising is now all about creating brand conversations.

Lending some doubt to the fact (or not) this is just a guy commenting on social media as oppsed to a cheeky social media effort in and of itself, consider the following:

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by Steve Hall    Jan-30-09    
Topic: Brands, Social, Video



Because the Truth Is, All Non-Native English Speakers Sound Like Fez.*

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To promote DoYouWantaSprite.com, factorii is disseminating the following web video.

In short: A whitebread couple places an order at a drive-through, then the voice through the intercom offers them a Sprite, and they can't understand because he's got this high-pitched accent.

Then there is dancing, singing, arbitrary ass-smacking, and other things you don't want to be confronted with in the world outside Charlie and the Chocolate Factory. (With the possible exception of ass-smacking.)

At the end, the couple finally realizes the voice in the monitor was asking, "Do you want a Sprite?", and they politely decline.

"it was actually more funny in hte beginning when i THOUGHT something funny was going to happen," said one uniquely profound YouTuber. Other responses were expectedly schizophrenic (with some fairly heated discussion about whether George Lopez's attorneys will be in touch), but hey, that's the crowd for ya.

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by Angela Natividad    Jan-30-09    
Topic: Brands, Campaigns, Online, Video



Never Hide: Out of Hiding.

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Cutwater continues the more-or-less successful "Never Hide" effort for client Ray Ban. Here's four new online vids to kick off 2009.

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by Angela Natividad    Jan-29-09    
Topic: Brands, Campaigns, Online, Video



Four Guys And A Car Wash

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Oh you know you've always wanted to do this. And we're sure some of you have done it. What are we talking about?

Car wash + convertible + top down = Mini Cabrio commercial.

Yes, you read that right. Four guys hopped into a Mini Cabrio and went through a car wash with the top down. And filmed it, of course.

It's all part of a new campaign to promote the launch of the vehicle in February. We like the effort.

by Steve Hall    Jan-27-09    
Topic: Good, Guerilla, Video



'Your Cadillac on Sex Steroids!'

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"Sex Car" -- another one of those I-wish-I-were-rejected-from-the-Super-Bowl-but-the-truth-is-I-don't-wanna-spend-money-on-the-broadcast-time spots.

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by Angela Natividad    Jan-27-09    
Topic: Brands, Campaigns, Online, Super Bowl 2009, Video



Y & R Creative Director Makes Portfolio Review House Calls

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Apparently word isn't getting out that Y&R San Francisco is having a portfolio review night January 28th nor is anyone watching the several videos created to promote the event so they decided to send them to us. With the tagline, "Maybe we should meet at our place," the videos riff on the many embarrassing, inappropriate and awkward things that can happen at home.

From a pissed off boyfriend to an underwear wearing roommate to couch sex, all manner of awkwardness is endured by Y&R's creative director. The fact no creative director from any agency could be bothered to make a house call just to review a student portfolio apparently wasn't addressed in the concepting session for this campiagn

by Steve Hall    Jan-26-09    
Topic: Agencies, Video



'Kinda Sutra' Exploits Reproductive Trial-and-Error

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This isn't actually an ad, but oh, it's cute, and good testament to how our parents and friends can fuck us up before (and maybe after?) age five.

With help from Stardust Studios, director Jessica Yu of Nonfiction Unlimited produced "The Kinda Sutra" as an entry to Sundance's Documentary Shorts section. In it, a handful of brave adults admit how they were told babies were made.

"My mom taught me that when dad fell asleep, his seeds would float in the air and if one of them landed on mom, she would have a baby."

Classic.

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by Angela Natividad    Jan-26-09    
Topic: Good, Online, Specialty, Trends and Culture, Video



OMG! See the LastMinuteTravel Video YouTube Banned

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Keta Keta has been working on a series of promotion videos for LastMinuteTravel which promotes the travel site's latest offering; each day for 15 minutes, every hotel booking is just $1. Five episodes were released over a five day period reaching a total viewership of one million.

The promotion, which begins January 26, features people trying (and in most cases, failing) to take advantage of the deal. Two of the videos, Surprise and Anniversay have garnered the most views. Anniversary is the video that YouTube banned, perhaps for the striptease a wife performs for her husband while he is tied to their bed. Minimal clothing is actually removed.

All of the videos have been compiled into one video here (in which, apparently, there are clues as to increasing your chances at finding the 15 minute windows) or you can watch each one (including Anniversary) individually here.

by Steve Hall    Jan-22-09    
Topic: Good, Promotions, Video, Viral



Ooo! Ooo! You Gotta See This Awesomely Cool Video!

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"hi there!
thanks for a great site!
thought u might like this, an awsome video with skateboarding tv
cool stuff.think you' d love it!!"

"Came over this link while surfing the net. It's a new ad from director Daniel Eskils and KesselsKramer. It's really cool, and I have no idea how it's done!"

Well it must be pretty f'ing good then right? Can't you guys just come out and say you are working for the brand? The agency? The seeding company? Instead of telling us you just randomly "came over" (which is actually pretty gross when you think about it) an "awesome video" that's "really cool" and that we're going to "love it!"?

by Steve Hall    Jan-20-09    
Topic: Commercials, Opinion, Video, Viral



Disco Ballers Ray-Ban's Answer to 'What is Love's' Butabi Brothers

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Like a hip-hop version of the Butabi brother's What is Love moves, the Disco Ballers "bring the dance floor to the streets."

After properly suiting up with appropriately cheesy clothing and, of course, Ray-Bans, the Disco Ballers head out to the streets of New York to share their dicso ball love with the public.

Never Hide.

by Steve Hall    Jan-19-09    
Topic: Brands, Good, Video










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