Continuing Asics' campaign/pop culture tribute "Made of Japan" for Onitsuka, Amsterdam Worldwide developed "Zodiac Race," a by-land-and-sea battle between future members of the The Jade Emperor's Zodiac Calendar.
In the Chinese (!!) legend, Rat wins by riding the Ox. The turnout's no different in this vid, which is all manga'd out and about as fun as watching Wii Mario Kart (as opposed to playing it). Also, for some odd reason the dragon just flies around, doing inexplicable good deeds.
Unless you want the rest of your co-workers to think your having a bit of afternoon delight in your cubicle, you might want to turn the volume down or wear earphones before viewing this climactic commercial from Wellington Zoo courtesy of Saatchi & Saatchi.
The blissful exuberance is all to promote Valentine's Day at the zoo which has put together a 17-plus night out including gourmet treats, a live band and, of course the animals. There's no word on whether or not the animals will "perform" during the festivities.
Responding to political insinuations that homosexuals "effectively advertise, glamorise and recruit people" to their lifestyle, a handful of creatives used their downtime to develop a tongue-in-cheek recruitment campaign for la vie en gay.
"The Gay Alphabet" is all Sesame Street-inspired eightiesness, cheerfully ticking down an alphabetical list of all the things that WILL MAKE YOU GAY. So yeah, that one time you went out in chaps and confessed to loving Kylie Minogue to a dude who later grabbed your ass? That marked your fall into Sodom -- and one day you will learn to love it.
Last year the California Milk Advisory Board started casting for a new cow to star in future campaigns. Guess the entries thus far haven't been mind-blowing, because "auditions" are still being taken. The most recent one is from Soo, a would-be diva with -- wait for it! -- Seoul.
We're of the growing suspicion that Milk is gunning for California's tourism department dollars. Really, do we have a tourism department? Because when we think of Cali, we increasingly envision catty heifers and great big cheese wheels.
Anywho, read bios and vote for your favourite meat slab at the website. Facebook add-ons come stock. Work by Deutsch LA.
Here's a weird one. Woody Harrelson dressed like homeless geek by the name of Charlie Frost. Something to do with $4,000 Super Bowl tickets, living on Jupiter, the Institute for Human Continuity, a global survival lottery and the apparent end of the world in 2012. December 12, 2012 to be specific.
OK, enough of that. It's promotion for Roland Emmerich's movie, 2012.
No, not that kind. This kind comes from Barats & Bareta, an online comedy team who've decided to take on advertising and, once again, confirm the notion the industry is a very, very strange place.
People, we must "adapt and embrace."
To convince people of the dangers of skin cancer, UK charity SKCin, with help from Rubber Republic, has launched ComputerTan, a fake company and website that purports to have developed a "revolutionary new way to help keep you looking healthy, young and attractive in the office."
The gist? ComputerTan makes it possible to get a tan from your computer monitor. Activating the free trial loads a cool, full screen tanning screen which, after a while, delivers the punchline...in the form of disgusting pictures of people with nasty skin cancer legions. Gross.
But, it works. The effort hopes to make people aware of the fact skin cancer kills up to five people each day in the UK. There's a mobile app and even a line of products supporting the effort.
An infomercial-style video placed on YouTube hopes to lure visitors to the site under the guise ComputerTan is the real thing.
And that's cool, because Grease called and wants its moves back. (Better give up the leather jackets, too.) Hostage swap, anybody?
Helpful cultural sidenote: that guy with the big white stuff around his head is not an angry mashed potato. It is God.
"Back in France," produced by Clipit and directed by Cedric Dubourg, is a sugary protest against Burger King's mid-'90s departure from French soil -- a tribute to how we've managed to enrich the developed world (and are working on the pending one) with our seductive meat patties. Also, it was short-listed at last year's Festival de Meribel. (BK, what do you really need Crispin for?)
Last week a local news channel reported a major supplier of chicken wings would be shutting down, resulting in a shortage of one of the Super Bowl's tribute snacks.
For client Kraft, Euro RSCG acted fast, seizing the story and making it the subject of an online video.
The result, "Blago stole my chicken wings!", was uploaded to YouTube on Friday, just in time for the big game. The screamer you see there is ECD Bill Mericle.
Hoping to imply the chicken wings shortage is due to consumers hoarding Kraft Ranch Dressing (still our favourite artery-clogging condiment), an enraged Mericle drives by ex-Illinois gov Rod Blagojevich's house and claims HE'S to blame. And dude really gets into it. We kind of want to be his friend now.
Hey all your social media strategists out there. It looks like you have a doubter in your midst. A man who goes by the name of Carlos Mandelbaum is featured in an Andy Rooney-style video that questions the social media notion that advertising is now all about creating brand conversations.
Lending some doubt to the fact (or not) this is just a guy commenting on social media as oppsed to a cheeky social media effort in and of itself, consider the following: