Never Hide: Out of Hiding.
Cutwater continues the more-or-less successful "Never Hide" effort for client Ray Ban. Here's four new online vids to kick off 2009.
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Four Guys And A Car Wash Oh you know you've always wanted to do this. And we're sure some of you have done it. What are we talking about? Car wash + convertible + top down = Mini Cabrio commercial. Yes, you read that right. Four guys hopped into a Mini Cabrio and went through a car wash with the top down. And filmed it, of course. It's all part of a new campaign to promote the launch of the vehicle in February. We like the effort. 'Your Cadillac on Sex Steroids!' "Sex Car" -- another one of those I-wish-I-were-rejected-from-the-Super-Bowl-but-the-truth-is-I-don't-wanna-spend-money-on-the-broadcast-time spots. Y & R Creative Director Makes Portfolio Review House Calls Apparently word isn't getting out that Y&R San Francisco is having a portfolio review night January 28th nor is anyone watching the several videos created to promote the event so they decided to send them to us. With the tagline, "Maybe we should meet at our place," the videos riff on the many embarrassing, inappropriate and awkward things that can happen at home. From a pissed off boyfriend to an underwear wearing roommate to couch sex, all manner of awkwardness is endured by Y&R's creative director. The fact no creative director from any agency could be bothered to make a house call just to review a student portfolio apparently wasn't addressed in the concepting session for this campiagn 'Kinda Sutra' Exploits Reproductive Trial-and-Error This isn't actually an ad, but oh, it's cute, and good testament to how our parents and friends can fuck us up before (and maybe after?) age five. With help from Stardust Studios, director Jessica Yu of Nonfiction Unlimited produced "The Kinda Sutra" as an entry to Sundance's Documentary Shorts section. In it, a handful of brave adults admit how they were told babies were made. "My mom taught me that when dad fell asleep, his seeds would float in the air and if one of them landed on mom, she would have a baby." Classic. OMG! See the LastMinuteTravel Video YouTube Banned Keta Keta has been working on a series of promotion videos for LastMinuteTravel which promotes the travel site's latest offering; each day for 15 minutes, every hotel booking is just $1. Five episodes were released over a five day period reaching a total viewership of one million. The promotion, which begins January 26, features people trying (and in most cases, failing) to take advantage of the deal. Two of the videos, Surprise and Anniversay have garnered the most views. Anniversary is the video that YouTube banned, perhaps for the striptease a wife performs for her husband while he is tied to their bed. Minimal clothing is actually removed. All of the videos have been compiled into one video here (in which, apparently, there are clues as to increasing your chances at finding the 15 minute windows) or you can watch each one (including Anniversary) individually here. Ooo! Ooo! You Gotta See This Awesomely Cool Video! "hi there! "Came over this link while surfing the net. It's a new ad from director Daniel Eskils and KesselsKramer. It's really cool, and I have no idea how it's done!" Well it must be pretty f'ing good then right? Can't you guys just come out and say you are working for the brand? The agency? The seeding company? Instead of telling us you just randomly "came over" (which is actually pretty gross when you think about it) an "awesome video" that's "really cool" and that we're going to "love it!"? Disco Ballers Ray-Ban's Answer to 'What is Love's' Butabi Brothers Like a hip-hop version of the Butabi brother's What is Love moves, the Disco Ballers "bring the dance floor to the streets." After properly suiting up with appropriately cheesy clothing and, of course, Ray-Bans, the Disco Ballers head out to the streets of New York to share their dicso ball love with the public. Never Hide. Leo Burnett UK Takes A Motrin, Offers 2009 Predictions Hmm. Leo Burnett must have been taking Motrin when they created their latest Future Trends in Advertising video. As soon as Ben starts talking, WHAM, block type assault you with what Leo Burnett believes will "define 2009." Something about a New Realism, Human Reassessment, Hyper Reality, Eco Austerity, Thread Marketing and other postulations ensue. The video is best watched with your eyes closed. Or, better yet, just read the text on YouTube. Even better, run it through Babelizer and maybe, just maybe, something even remotely understandable will be produced. Nike Gear Turns TV Actress into Ninja. Wanna bamboozle the same daft friends who thought Kobe Bryant really jumped over a speeding Aston Martin? Then sit them down and share this video of Gossip Girl actress Tyler Momsen escaping the paparazzi -- with help from her loud blue Nike sneaks. And possibly some training tips from Spiderman. 
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