This is Brew Creative's Message of Hope.

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This holiday, Brew Creative decided to forego that "we're donating to charity!" crap that other agencies are doing and cut right to the good stuff. Here's a mash-up of all the depressing political soundbytes we were all subjected to this year.

If nothing else, let this knowledge fill your heart: our government makes so many warped promises that our interests are bound to be met at least some of the time, so keep right on coasting along and eating bacon.

Probably the best thing about this effort is the ability to sift through a broad array of disconnected soundbytes and make your own "message of hope." Politico quotables are divided between "Phrases" and "Connecting words." Good times.

Mashup features provided with help from Sevnthsin.

by Angela Natividad    Dec-23-08    
Topic: Agencies, Online, Political, Trends and Culture, Video



Charity Holiday, Enemy Gameplay, More Than Words with Alex B.

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- Top 10 virals of '08, courtesy of the guys that brought you this.

- Digitas Health donates to charity for the holidays, as does RAZ PR (which told us via paper card). Meanwhile, comScore pledges trees.

- "Unprecedented economic waters" (nice euphemism!) means no FedEx retardation during '09's Super Bowl. One less thing to look forward to. Honestly, anything involving Burt Reynolds makes us happier people.

- Remember that crazy/beautiful, semi-schizophrenic media orgy titled Game, Game, Game and Again Game? The sequel is called I Made This. You Play This. We Are Enemies. Creator Jason Nelson promises "More strange hand drawn creatures, with screen shot anchored levels and all the poetic bits known." And then we kissed him.

- Crowdsourcing horror.

- Beancasting Steve and Bill. Among other things, they talk online video marketing, Pepsi suicide ads and diversity (lack of?) in the industry.

- Learn to shred with CP+B. "But yeah, the biggest thing people will go after is Alex giving lessons on how to play Extreme's More Than Words." Sounds like a winner to me.



First Round Capital Does the Matt Harding Dance

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Oh screw it. There's no real news this week anyway (other than DDB making the dramatic discovery a work week is 40 hours) so here's yet another holiday card. As with most work in this industry, it's not original. But that doesn't necessarily make it bad. Or good. In this case, we can't decide.

First Round Capital put together a video that highlights all the companies it works with. Sounds boring? Sure. But, if you've ever seen the Matt Harding's Where the Hell is Matt dancing videos, you'll recognize this one immediately.

As to whether or not it's good, one could argue the former because, well, getting supposedly serious business people to do a stupid dance is funny. One could also argue the latter in that the unofficial idea behind the Matt Harding videos - that a simple dance can bring the world's people together in peace - is tastelessly trashed here by a company whose sole purpose is to give cash to companies so they can make even more cash.

You decide.

by Steve Hall    Dec-22-08    
Topic: Brands, Video



'Rumble in the Jingle' a 'Trailer Crashers' Sequel (Hmm, That Rhymed)

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Oh look, It's Trailer Crashers with new clothes on. Yes, Samsung is out with Rumble in the Jingle, a Christmas-themed, make-your-own-movie-trailer thing to promote...um..."awareness of the company's Blu Ray offerings."

Gotta love how the three star's "headgear" kind floats awkwardly above their faces. The (intended?) cheesiness succeeds (sort of).

by Steve Hall    Dec-22-08    
Topic: Online, Video, Viral



More (Yawn) Levi's (Yawn) Fake (Yawn) Lame (Yawn) Viral (Yawn) Idiocy

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Seriously? Levi's is *still* pumping out these ludicrously fake videos? And we're still watching them? And writing about them?

Hmm. Guess ludicrously fake is still a viable strategy.

by Steve Hall    Dec-18-08    
Topic: Strange, Video, Viral



PG Tips Monkey Dons Queenly Drag, Gives Christmas Speech

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...while trashed! "Mmm, tasty pies." That naughty knitted-sock simian.

The work -- which precedes a full-length ad that debuts on Christmas day -- riffs off the speeches Queen Elizabeth occasionally gives via YouTube, but we swear the script flubs were inspired by these orgamsumumic outtakes for this Lavalife ad. ("Orgamsums? Orgasmums.") By AKQA and Cake.

When last we saw the PG Tips monkey, he invited us back to his place "for a cuppa."

more »

by Angela Natividad    Dec-18-08    
Topic: Brands, Campaigns, Good, Online, Trends and Culture, Video



Hired Elf Makes Mischief at White+Partners

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If ever an elf is offered to you, I can say with relative certainty that it would be scientifically impossible -- futile, even -- to decline. The likelihood of wild, wonderful, madcap hijinks is just. Too. Great.

So after hearing that Santa's shrinking down its workforce, agency White+Partners leaped at the opportunity to get a pointy-eared labourer of its own.

He is horrors. But even if he punches balls and gives unsolicited lap dances, don't you still kind of want one?

by Angela Natividad    Dec-18-08    
Topic: Agencies, Video



CPX Throws Snow Balls, N64 Kid Promotes Ballet

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- CPX Interactive wishes everyone a happy holiday with Balls of Snow, an online snowball fight.

- The Nutcracker Ballet at the Royal Opera gets Nintendo N64 Kid treatment. Weird.

- Frederick Samuel who blogs over at Advertising/Design Goodness just found out he's one of the 3,500 Omnicom employees let go. Help a guy out if you can.

by Steve Hall    Dec-18-08    
Topic: Agencies, Games, Spoofs, Video



DZ Nuts Turned David Zabriskie's Tights into Freedomware.

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Cyclists have it hard down under. All those hours pushing pedals literally chafes balls, which is funny from a distance but sobering enough that the condition requires an anti-irritant, aptly called "chamois cream."

To contribute to the well-being of fellow bikers, pro cyclist David Zabriskie developed a cream called DZ Nuts -- pronounced "deez nuts," a colloquial expression defined as "The large, sweaty, hairy dangling spheres of man-hood containing future illegitimate seeds that swing violently in the wind when slapped."

more »



Walmart Delivers Christmas Glee

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If only every house was this nice and every kid this cute. Wait, what? this is advertising. Of course every house is perfect and every kid a cutie. Especially if it's...a Walmart commercial? Hmm...maybe it's because everything at Walmart is so cheap everyone can actually afford to have a nice house.

The cute kids? Not sure Walmart has much control the cuteness of its customer's offspring. That power comes from, yes, an ad agency...where all kids are cute and perfect and where every slice of life tastes perfect.

Created by The Martin Agency, the spot, Christmas Morning, is airing this week. And for even more of the perfect life, check out the Stock Up on Joy, a microsite the agency created for Walmart and Coke.

Life. Is. Perfect.

by Steve Hall    Dec-17-08    
Topic: Brands, Commercials, Good, Online, Video








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