Keta Keta has been working on a series of promotion videos for LastMinuteTravel which promotes the travel site's latest offering; each day for 15 minutes, every hotel booking is just $1. Five episodes were released over a five day period reaching a total viewership of one million.
The promotion, which begins January 26, features people trying (and in most cases, failing) to take advantage of the deal. Two of the videos, Surprise and Anniversay have garnered the most views. Anniversary is the video that YouTube banned, perhaps for the striptease a wife performs for her husband while he is tied to their bed. Minimal clothing is actually removed.
All of the videos have been compiled into one video here (in which, apparently, there are clues as to increasing your chances at finding the 15 minute windows) or you can watch each one (including Anniversary) individually here.
"hi there!
thanks for a great site!
thought u might like this, an awsome video with skateboarding tv
cool stuff.think you' d love it!!"
"Came over this link while surfing the net. It's a new ad from director Daniel Eskils and KesselsKramer. It's really cool, and I have no idea how it's done!"
Well it must be pretty f'ing good then right? Can't you guys just come out and say you are working for the brand? The agency? The seeding company? Instead of telling us you just randomly "came over" (which is actually pretty gross when you think about it) an "awesome video" that's "really cool" and that we're going to "love it!"?
Like a hip-hop version of the Butabi brother's What is Love moves, the Disco Ballers "bring the dance floor to the streets."
After properly suiting up with appropriately cheesy clothing and, of course, Ray-Bans, the Disco Ballers head out to the streets of New York to share their dicso ball love with the public.
Never Hide.
Hmm. Leo Burnett must have been taking Motrin when they created their latest Future Trends in Advertising video. As soon as Ben starts talking, WHAM, block type assault you with what Leo Burnett believes will "define 2009."
Something about a New Realism, Human Reassessment, Hyper Reality, Eco Austerity, Thread Marketing and other postulations ensue.
The video is best watched with your eyes closed. Or, better yet, just read the text on YouTube. Even better, run it through Babelizer and maybe, just maybe, something even remotely understandable will be produced.
Wanna bamboozle the same daft friends who thought Kobe Bryant really jumped over a speeding Aston Martin?
Then sit them down and share this video of Gossip Girl actress Tyler Momsen escaping the paparazzi -- with help from her loud blue Nike sneaks. And possibly some training tips from Spiderman.
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On January 18, 2009, Lebron James will announce his "first love." Will it be football? Will it be basketball? Will it be to become a rapper? Those are the speculations surrounding a recently released video in which James faces an audience and says, "First of all, I want to thank everyone for coming out here today. After having a long discussion with friends and family, I've decided to follow my first love."
Thankfully, we won't have to speculate for much longer but it's likely this is tied to Nike. If it were simply an announcement as to his desire to play another sport or become a rapper, there'd likely not be paid advertising on Google promoting the video.
Whatever. We'll know Sunday.
UPDATE: One theory points to his first love being Reebok and all this is is yet another marketing stunt.
Check out "First Time," the first-ever online video attempt by a company called Slendertone.
Put together by Publicis, the video depicts individuals, couples and groups either grinning or standing around uncertainly -- before their faces explode with either alarmed or joygasmic expressions.
The ad leaves you to guess what Slendertone actually does, but especially curious users are invited to visit slendertone.com, where all is revealed.*
Until you actually go out of your way to do that, however, you'll probably be standing around going, "It's a vibrator, right? Or an orgy-inducing party game?"
Probably doesn't help that at some point, the feel-good background song exclaims, "I'm about to blow, yeah!"
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We all hit an age where our innocence is lost and we should be kept away from balloon animals at all costs.
Know why? Because, given the opportunity, we'll grab two and make them hump each other, either out of boredom or to entertain other co-eds whose brains haven't fully developed yet.
Capitalizing on this sad phenomenon, Durex gives us its latest online vid, which Superfad CD Robert Rugan creatively dubbed kama-balloon-animal-sutra.
"When you get the chance to create 'kama-balloon-animal-sutra', everyone involved gets really stoked about pushing the boundaries as much as possible," Rugan beamed.
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@tim_nolan introduced us to The Fist of Oblivion, a bizarre web series directed by Roman Coppola for Scion Broadband.
Scion Broadband, a lifestyle content network targeted to young, thrifty and image-conscious drivers, launched in 2006. We didn't realize it was still kicking.
And while it's hard to go wrong with muppets, kung-fu and mobsters, we're glad there's a place where Scion's ad folk can potentially still express its creativity.
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Oh no. Here it comes. Another marketing babblespeak acronym. Yes. Are you ready? OK. Viral Bridge Marketing. Yup, VBM, people. What's it all about? We're not really sure but it's described as part of an "innovative deal to monetize the sequel to 'Evolution of Dance.'"
Comparison shopping site Saveology and self-improvement site PeopleJam have teamed and developed "an approach that allows a viral video and its sponsors to meet consumers at the intersection of their tastes (Evolution of Dance 2) and needs (saving money in a tight economy)."
Eesh, if there's anything that'll kill a, hmm, potentially viral viral before it goes viral, it would be this.
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