Canadian Hottie Chops Wood, Guts Fish For Fashion Brand

Canadian fashion brand Smythe is taking a decidedly different approach to marketing its wares. In a campaign created by Toronto agency Open and production company Sons & Daughters, two videos feature a woman in the woods chopping wood and gutting a fish while dressed in attire otherwise reserved for a more elegant setting.

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'Football Expert' Sean Astin Advises NFL Rookies

Even though he doesn't even like football or play the game (at least in real life), actor Sean Astin - who played underdog Notre Dame football player Rudy Ruettiger in the 1993 film, Rudy - is a football expert in this Pepsi Max-sponsored video.

In the video, Astin sits down with this year's crop of rookies for some innocuous and sometimes funny banter.

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Texans, Rams Get Pre-Kick Off Video Hype

The Famous Group has created a couple of promotional videos; one for the Houston Texans and one for the St. Louis Rams. In the Houston Texans video, players are seen as high-tech superheroes using futuristic touch-screen technology seen in most every action movies these days. The 80-second game-opening segment will be shown on in-stadium screens before kickoff of every home game.

In the St. Louis Rams video, 10 St. Louis players re-enact actual plays that are then cut together with actual highlight footage. The production included a nearly 100 percent steadicam shoot bringing the viewer close to the action.

Check out both video below.

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iPhone 5 'Rubberband' Feature Expands Screen to iPad Size

As we get closer and closer to the September 12 launch of the iPhone 5 and fanboy fanaticism runs amok, the rumors regarding the new phone's features have reached fever pitch. Aatma Studios, which routinely releases predictions for yet to be released Apple products is out with very Jerry Bruckheimer-ish movie trailer-style video that celebrates some of the expected (and only dreamed for) features everyone hopes to see on September 12.

This one is worth watching full screen with the volume turned way up.

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Environmental Concern Gets 80,000 to Skip Behavior, Not Ad

Chili-based environmental concern Sodimac et La Casa Eco has made brilliant use of YouTube's newish ad skipping feature. A two minute video illustrates how the entity incorporated the ad skipping feature into their creative by adding a Skip This Behavior button which would appear just above and at the same moment as the Skip Ad button would appear.

Messaging would ask viewers whether they wanted to skip a certain behavior (using too much water, for example) or skip the ad. It worked. In one week, 80,000 people clicked the Skip This Behavior button.

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Anna Dello Russo Says 'You Need the Fashion Shower'

H&M has hooked up with Vogue Japan Editor-At-Large Anna Dello Russo for a Colony-created, Alex Turvey directed video in which Russo struts her stuff and offers up a "fashion shower" of fashion commandments to honor the launch of her new accessories collection for the retailer.

In the 2:46 video, set to tunes from Producer/DJ Emiliano Pepe, Russo prances about in a grand wink to the over-the-top, very silly world of high fashion.

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Mad Men Cast Sing Rick Astley's 'Never Gonna Give You Up'

It's not the most musically pleasing experience but you've got to give credit to the video's creators for culling through four year's worth of Mad Men episode to editing together just the right lyrics to verbalize Rick Astley's Never Gonna Give You Up.

The video was created for Richard Sandling's Perfect Movie, a monthly stand up comedy show about films at The Leicester Square Theare, London.

In a way, the Mad Men cast have Rickroled Astley, himself.

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Why Girls Love Social Media

Along the lines of Google Chrome Coffee and Happy Hour Fail, RankPop has created a hilarious video that takes a look at why girls love social media. Or, perhaps, more correctly, why guys might want to be wary.

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It's Raining Skullcandy!

Well this is kind of cool and stupid all at the same time. As the sky darkens and ominous sounds are heard, four members of the Skullcandy Skate Team, Eric Koston, Sean Malto, Theotis Beasley and Steve Berra, experience fear as a Magnolia-inspired storm brews. And what's falling from the sky? Skullcandy headphones, of course. But one really must wonder. If headphones fell from the sky, Wouldn't they dent/break on impact? Hey, this is just advertising, not science, so why worry about mundane details such as this?

Travelport Smartpoint Shares Yet Another Travel Agent Epic Fail

About a week or so ago, Travelport Smartpoint App released a video that had bored travel agents jumping over desks until one agency experiences an epic fail. This week, the brand is out with yet another goofy video highlighting travel agent boredom or, in Travelport-speak, unproductive behavior.

In this outing, called Raise Your Bar, we have a guy who hangs from the ceiling, swings, and then, yes, has an epic fail. The would be epic fail series is quite good at entertaining as well as delivering the brand's message of what travel agent life is like without Travelpoint.

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