Internet Explorer Campaign Tackles Life's Biggest Misconceptions

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Microsoft is out with another chapter in its Browser You Loved to Hate campaign which tackles some of life's questions and conundrums. In a new video which features a tune from singer-songwriter Laura Gibson, common misconceptions are tackled such as the belief Twinkies last forever and alcohol warms the body and the belief the five second rule prevents bacteria wreaking havoc.

Accompanying the video is a site on which all of these misconceptions are answered including the most important one (at least to Microsoft) that IE is not slow.

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by Steve Hall    Jul- 9-13    
Topic: Video



Thrilling Marketing Prank Hijacks Man's Life

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DuvalGuillaume, known for its stellar stunt marketing work, is out a video case study for Belgium-based Safe Internet Banking that pranks an unsuspecting guy by (literally, it seems) hijacking his life using details from his online personas.

By trolling his social media profiles, activities, friends and other information along with sending him a phishing email, the poor guy ends up getting punked by hotel reservations he didn't make and a harp he didin't order.

The message, of course, is never ever share your personal financial information with anyone at any time.

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by Steve Hall    Jul- 9-13    
Topic: Video



Roxy Surfwear Brand Video Dubbed 'Softcore Porn'

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Australian surf and swimwear brand Roxy is in hot water over a recent promotional video for its Biarritz event that features a blond surfer rolling around in bed wearing only her underwear and then taking a shower presumably naked. The video has been dubbed "softcore porn" by some.

While some may see it that way, Roxy explains the video is simply a competition to guess the surfer's identity. Reports state five-time world professional surfing champion Stephanie Gilmore or South African professional surfer Rosy Hodge are the featured blond in the video.

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by Steve Hall    Jul- 8-13    
Topic: Racy, Video



How to Unclasp A Bra With Your Foot

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In this quirky ad from Union for Christie Potato Thins, snacking obsessions are not interrupted by the mundane requirements of daily life such as typing, driving a motorcycle, scratching the turntable, playing ping pong and, yes, deftly unleashing your hook up's boobs after a long day of snacking.

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by Steve Hall    Jul- 3-13    
Topic: Video



Travelocity Teams With Disney For 'Lone Ranger'-Themed Web Series

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After watching the first two episodes of Travelocity's web video series, Let's Roam, we quickly realized the only reason we'll be watching the last two is because they are hosted by Travelocity Senior Editor Courtney Scott.

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by Steve Hall    Jul- 1-13    
Topic: Video



Colonial Women Strip, Search Spend Up on Tablets

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- Colonial women tear their clothing off when they hear the Italians are coming instead of the British.

- New research from cloud-based tech company IgnitionOne found year over year paid search spend for tablets and smartphones is up 116% and 106%, respectively, in the US.

- It's not just people who are excited with todays Supereme Court decision regarding DOMA. Brands are getting in on the action too.

- Peter Sherman, formerly EVP Managing Director at BBDO Europe, has been appointed CEO of JWT New York

by Steve Hall    Jun-26-13    
Topic: Video



How This Explainer Video Increased Conversion 20%

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In this case study from SwitchVideo, a company that develops explainer videos for barnds, the company shares how the creation and use of an explainer video increased online conversions 20% for social metrics company Rypple.

In the whitepaper, part of the Adrants Whitepaper Series, SwitchVideo takes you through the process of how it goes about creating a video including brand messaging, character development and animation.

Download this whitepaper now and find out how your brand can increase conversion with video.

by Steve Hall    Jun-19-13    
Topic: Research, Video



John McAfee Goes Ballistic in Super Strange, Brand-Trashing Video

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We'd venture it's a sure bet the brand McAfee is none too pleased with a recent video released by founder John McAfee in which he trashes the software he created because the people who have run the company without him for the last 15 years have "fucked it up."

In the video, he hilariously reads profanity-laden emails he says he still receives even though he is no longer associated with the company.

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by Steve Hall    Jun-19-13    
Topic: Brands, Racy, Strange, Video



Boost Mobile Makes 6,739,506th Use of Zombie Theme For Brand Films

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It would seem after so many repeated uses of a particular genre, people would tire of the whole zombie thing but, it seems, as long and hot girls (Kristen Stewart) and brilliant writing (Walking Dead) are employed, the genre will remain alive and well.

Opting for the hot girl approach, Boost Mobile, working with The Monkeys, has created a series of mini-movies which weave the use of the mobile phone into the story line.

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by Steve Hall    Jun-14-13    
Topic: Video



Lee Clow Shares 30-Year Relationship With Steve Jobs

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In this PTTOW video, ad legend Lee Clow discusses his 30-year relationship with Apple CEO Steve Jobs. As Chairman and Global Director of TBWA\Worldwide, Lee Clow has, of course, been responsible for such iconic campaigns as the Energizer Bunny, the Taco Bell Chihuahua and most Apple work from the 1984 Super Bowl Spot to "Think Different" and the iPod silhouettes.

Give it a watch.

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by Steve Hall    Jun- 6-13    
Topic: Video










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