You Oughtta Know About Inbound Marketing

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HubSpot's Rebecca Corliss and friends are out with a video slamming outbound marketing and hyping inbound.

Beginning with an out of touch supervisor throwing the yellow pages on her desk and exclaiming, "What the hell is this internet crap? If you're not dialing, I'm not smiling," Rebecca, to the tune of Alanis Morissette's "Oughta Know," tells us what we ought to know about inbound marketing.

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by Steve Hall    Dec- 9-08    
Topic: Good, Online, Social, Video



Tango Urges Public to 'Make the Can Fist'

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British drink maker Tango is under threat but they aren't going down without a fight. They've launched a Save Tango campaign. From car jacking to underage labor to phone sex to...um...junkyard dancing Tango is screaming, "up yours manufacturers of smoothies and vitamin drinks, you will not squeeze Tango out of the market!"

Complete with a blog, videos, games, a Tangometer and even a petition to the Prime Minister, Tango isn't going to give up easily. Join the resistance. Make the Can Fist.

Created by BBH, the campaign has a good time poking fun at the "namby-pamby PC brigade," otherwise known as all those so-called "healthy" drinks that have become so prevalent.

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by Steve Hall    Dec- 5-08    
Topic: Brands, Campaigns, Online, Video



Amsterdam Agencies Pay Audiovisual Tribute to MTV

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Oh, MTV.

Over the years it's taught us how babies are made, why the Holocaust was not very nice and where those sassy red tennis shoes really come from. Most importantly, it helped bring Britney back and has kept Russell Brand knee-deep in pharma specifically for our viewing pleasure.

Given what we owe MTV for this elegant yet candid upbringing, it's only natural that someone try paying a little back. And who better than Amsterdam, baby?!

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by Angela Natividad    Dec- 4-08    
Topic: Agencies, Brands, Campaigns, Good, Online, Trends and Culture, Video



Coco Gets Quiet with Karl Lagerfeld

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Tomorrow Chanel.com debuts Coco Avant Chanel, a 10-minute silent film celebrating the legend of Mademoiselle Coco -- pre-dating her existence as a brand demi-god.

The film was directed by Karl Lagerfeld, the only person alive who can make a safety vest look chic. Leaving us to salivate with nary but film stills and a trailer so pitch-perfect it makes smoking sexy again, Lagerfeld haughtily confided his distaste of movie extras.

"They don't know how to touch the clothes," he whispered coolly before toasting us* -- an action that made chills travel from glass to torso.

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by Angela Natividad    Dec- 4-08    
Topic: Brands, Campaigns, Celebrity, Good, Online, Video



Laptop Tattoos, Adult SocNets Exiled, Wal-Mart Roves for Digital Agency

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- Wal-Mart's looking to unload its $40 million digital ad account. The shortlist includes Resource, Digitas, MRM, R/GA and Razorfish.

- Digital Mad Men! Watch. Watch. Because Vince Kartheiser talking Caturday is probably the funniest he's been in his short career so far.

- Dell cracks open Design Studio -- where users can pay $75 to get a unique image "permanently tattoed" onto their laptop lids. o_O That's a slightly steeper commitment than the peel-off-friendly GelaSkins.

- Arby's brings hard-ons. I really hope they don't put this on TV.

- MySpace does video streaming on mobile phones. With ad support.

- As of January 1, adult social networks will not be permitted on Ning. (Pretty good) reasons listed in the link.

- YouTube cobbles together digital chamber music orchestra.



'Here Comes Pete, the Meat Puppet!'

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When this is over, don't look at us and go, "What the hell is Diesel smo-kin'?" because we sure have no idea. (To be fair, smiles cracked when coke, whores and other misfortunes drove Pete the Meat Puppet to eat one of his own legs.)

One ad like this is quirky. But two? It's practically a spree.

For Diesel by FarFar and Legs. Reception's been mixed, but at least one person on YouTube seems to think the company's intentions are heart-healthy and noble.

All-singing, all-dancing meat magic below the drop.

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by Angela Natividad    Dec- 2-08    
Topic: Brands, Campaigns, Online, Strange, Video



Sean John Extends Puke-Inducing Campaign to Video

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In what simply has to be a joke, Sean Combs/John/Whatever released a video (which he painfully calls "a blog" ... it's a POST, people. A POST on a BLOG) for the movie I Am King. And the best part? He wants to be the next James Bond. Seriously. Or not.

The entire campaign -- which promotes his new fragrance -- is so far fetched, it's not easy to discern the difference between joke and cringe-worthy creative intent.

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by Steve Hall    Dec- 2-08    
Topic: Campaigns, Celebrity, Creative Commentary, Video, Worst



Stripvertising, Social Media Etiquette, Pot-Driven Cautionary Tales

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- Hurtin' for love? Advertise on a stripper's apple bottoms. Dolla make you holla! (Via.)

- BU needs money too.

- Mind your social media Ps and Qs.

- The rumours are true: it snows in Switzerland.

- Ivanka Trump blogs for Brides.com.

- Bogus Nike discount code. Boooo. (Hoooo.)

- Maybe that dam is somebody's house.

- Possibly the best marijuana PSA evar. If you watch it while high on 4/20, the universe will fold in on itself. Also, just for the record, I have ironed my hair while under the influence. It is so, so dangerous.



Claus is in Da House. Yes, Santa Gets A Makeover

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Come December, Santa begins to make appearances the world over and since some easily tire of tradition, others are there to shake things up. Actually, no one really tires of Santa and his traditions. Just ad agencies trying to get a nut...and a chance to do something new to something old.

Because smartphones like the Palm Centro are supposedly all the shizzle, Santa, who just got a new one, needs his life upgraded as well. So Seattle-based Creature gave Santa a new haircut, a new suit, a new attitude, a diet and a new name, Clause - pronounced Klouse, of course.

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by Steve Hall    Dec- 1-08    
Topic: Campaigns, Creative Commentary, Outdoor, Social, Television, Video



Detroit Pistons Reinforce Sporting Mentality Stereotypes

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In what has to be the worst sports team promotion ever created in the history of sports team promotions, the Detroit Pistons are out with a video promoting Guy's Night Out. Complete with horrible acting, cheesy music, ridiculous copy and infomercial-style visuals and supers, does nothing but cement outdated stereotypes of sports-crazy idiots and their bitchy, whining wives.

One can only hope the goal of the work was to create something so horrific, it would achieve "so-bad-it's-good" status. If that's the case, though well-intentioned, the creators have failed miserably.

by Steve Hall    Nov-25-08    
Topic: Video, Worst








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