Tomorrow Chanel.com debuts Coco Avant Chanel, a 10-minute silent film celebrating the legend of Mademoiselle Coco -- pre-dating her existence as a brand demi-god.
The film was directed by Karl Lagerfeld, the only person alive who can make a safety vest look chic. Leaving us to salivate with nary but film stills and a trailer so pitch-perfect it makes smoking sexy again, Lagerfeld haughtily confided his distaste of movie extras.
"They don't know how to touch the clothes," he whispered coolly before toasting us* -- an action that made chills travel from glass to torso.
- Wal-Mart's looking to unload its $40 million digital ad account. The shortlist includes Resource, Digitas, MRM, R/GA and Razorfish.
- Digital Mad Men! Watch. Watch. Because Vince Kartheiser talking Caturday is probably the funniest he's been in his short career so far.
- Dell cracks open Design Studio -- where users can pay $75 to get a unique image "permanently tattoed" onto their laptop lids. o_O That's a slightly steeper commitment than the peel-off-friendly GelaSkins.
- Arby's brings hard-ons. I really hope they don't put this on TV.
- MySpace does video streaming on mobile phones. With ad support.
- As of January 1, adult social networks will not be permitted on Ning. (Pretty good) reasons listed in the link.
- YouTube cobbles together digital chamber music orchestra.
by Angela Natividad
, Consumer Created
When this is over, don't look at us and go, "What the hell is Diesel smo-kin'?" because we sure have no idea. (To be fair, smiles cracked when coke, whores and other misfortunes drove Pete the Meat Puppet to eat one of his own legs.)
One ad like this is quirky. But two? It's practically a spree.
For Diesel by FarFar and Legs. Reception's been mixed, but at least one person on YouTube seems to think the company's intentions are heart-healthy and noble.
All-singing, all-dancing meat magic below the drop.
In what simply has to be a joke, Sean Combs/John/Whatever released a video (which he painfully calls "a blog" ... it's a POST, people. A POST on a BLOG) for the movie I Am King. And the best part? He wants to be the next James Bond. Seriously. Or not.
The entire campaign -- which promotes his new fragrance -- is so far fetched, it's not easy to discern the difference between joke and cringe-worthy creative intent.
- Hurtin' for love? Advertise on a stripper's apple bottoms. Dolla make you holla! (Via.)
- BU needs money too.
- Mind your social media Ps and Qs.
- The rumours are true: it snows in Switzerland.
- Ivanka Trump blogs for Brides.com.
- Bogus Nike discount code. Boooo. (Hoooo.)
- Maybe that dam is somebody's house.
- Possibly the best marijuana PSA evar. If you watch it while high on 4/20, the universe will fold in on itself. Also, just for the record, I have ironed my hair while under the influence. It is so, so dangerous.
Come December, Santa begins to make appearances the world over and since some easily tire of tradition, others are there to shake things up. Actually, no one really tires of Santa and his traditions. Just ad agencies trying to get a nut...and a chance to do something new to something old.
Because smartphones like the Palm Centro are supposedly all the shizzle, Santa, who just got a new one, needs his life upgraded as well. So Seattle-based Creature gave Santa a new haircut, a new suit, a new attitude, a diet and a new name, Clause - pronounced Klouse, of course.
In what has to be the worst sports team promotion ever created in the history of sports team promotions, the Detroit Pistons are out with a video promoting Guy's Night Out. Complete with horrible acting, cheesy music, ridiculous copy and infomercial-style visuals and supers, does nothing but cement outdated stereotypes of sports-crazy idiots and their bitchy, whining wives.
One can only hope the goal of the work was to create something so horrific, it would achieve "so-bad-it's-good" status. If that's the case, though well-intentioned, the creators have failed miserably.
Pre-roll. Post-roll. Overlays. As YouTube and other video services attempt to further monetize their offerings, each iteration is jusy as annoying as the previous one. Well, here's another. It might not be quite as annoying (if done right) as some of the other forms as long as you are fine with advertisements appearing in videos where, otherwise, a picture might be hung or a blank wall stands.
Adidas is out with a few new video clips they hope will go viral. They feature Liverpool footballer Steven Gerrard kicking balls at clay pigeons, Togolese footballer playing a video game with his shoe, Real Madrid footballer Arjen Robbenwatching his shoes get a mysterious tune up and German footballer Michael Ballack kicking balls at, well, watch and find out.
This past Saturday night, YouTube held its YouTube Live event sponsored by Virgin, Flip, Lionsgate and Guitar Hero. The event, broadcast live from Fort Mason Center in San Francisco, included performances from Tay Zonday, will.i.am, Katy Perry, Joe Satriani, Bo Burnham, Michael, Buckley, Lisa Nova, Beardyman and many more. It was a geek fest to end all geek fests. But where was LonelyGirl16? Gary Brolsma? Syncsta (Barbie Girl, What is Love, Numa Numa, Ballroom Blitz Celebrate)? Tron? And all those other YouTube geeks?