In what simply has to be a joke, Sean Combs/John/Whatever released a video (which he painfully calls "a blog" ... it's a POST, people. A POST on a BLOG) for the movie I Am King. And the best part? He wants to be the next James Bond. Seriously. Or not.
The entire campaign -- which promotes his new fragrance -- is so far fetched, it's not easy to discern the difference between joke and cringe-worthy creative intent.
- Hurtin' for love? Advertise on a stripper's apple bottoms. Dolla make you holla! (Via.)
- BU needs money too.
- Mind your social media Ps and Qs.
- The rumours are true: it snows in Switzerland.
- Ivanka Trump blogs for Brides.com.
- Bogus Nike discount code. Boooo. (Hoooo.)
- Maybe that dam is somebody's house.
- Possibly the best marijuana PSA evar. If you watch it while high on 4/20, the universe will fold in on itself. Also, just for the record, I have ironed my hair while under the influence. It is so, so dangerous.
Come December, Santa begins to make appearances the world over and since some easily tire of tradition, others are there to shake things up. Actually, no one really tires of Santa and his traditions. Just ad agencies trying to get a nut...and a chance to do something new to something old.
Because smartphones like the Palm Centro are supposedly all the shizzle, Santa, who just got a new one, needs his life upgraded as well. So Seattle-based Creature gave Santa a new haircut, a new suit, a new attitude, a diet and a new name, Clause - pronounced Klouse, of course.
In what has to be the worst sports team promotion ever created in the history of sports team promotions, the Detroit Pistons are out with a video promoting Guy's Night Out. Complete with horrible acting, cheesy music, ridiculous copy and infomercial-style visuals and supers, does nothing but cement outdated stereotypes of sports-crazy idiots and their bitchy, whining wives.
One can only hope the goal of the work was to create something so horrific, it would achieve "so-bad-it's-good" status. If that's the case, though well-intentioned, the creators have failed miserably.
Pre-roll. Post-roll. Overlays. As YouTube and other video services attempt to further monetize their offerings, each iteration is jusy as annoying as the previous one. Well, here's another. It might not be quite as annoying (if done right) as some of the other forms as long as you are fine with advertisements appearing in videos where, otherwise, a picture might be hung or a blank wall stands.
Adidas is out with a few new video clips they hope will go viral. They feature Liverpool footballer Steven Gerrard kicking balls at clay pigeons, Togolese footballer playing a video game with his shoe, Real Madrid footballer Arjen Robbenwatching his shoes get a mysterious tune up and German footballer Michael Ballack kicking balls at, well, watch and find out.
This past Saturday night, YouTube held its YouTube Live event sponsored by Virgin, Flip, Lionsgate and Guitar Hero. The event, broadcast live from Fort Mason Center in San Francisco, included performances from Tay Zonday, will.i.am, Katy Perry, Joe Satriani, Bo Burnham, Michael, Buckley, Lisa Nova, Beardyman and many more. It was a geek fest to end all geek fests. But where was LonelyGirl16? Gary Brolsma? Syncsta (Barbie Girl, What is Love, Numa Numa, Ballroom Blitz Celebrate)? Tron? And all those other YouTube geeks?
Memorable moments from 41 ads, nicely choreographed to the tune of One Spring Away. Yeah, the gorilla's in there, plus bits from Sony's Bravia spots and Gap's Khaki Swing.
Steve is jealous because, in less sober times, we've bounced this same idea back and forth: "Hey, what if we mashed up a bunch of ads to, like ... a song...?"
But it takes a fine hand to elevate advertising -- coolly thrashed by jaded pundits -- to the soft-focused realm of scrapbook-worthy human experience. The Band From does it better than we could have.
This looks like fun. And before you self-harm on account of your incapacity to contrive something this cool with nothing but gamer love and idle time, take comfort: it was apparently pretty well-funded.
Paul Isakson -- better known as @Don_Draper -- says the faux fan effort is actually a promo for Guitar Hero World Tour. Created by Droga5 under the madflux facade, it's already had nearly 520,000 views in its first 24 hours live on YouTube.
I'm sure Feed Company is dying of envy.
Thanks @RobertGorell for passing us the link and agency info.
UPDATE: Steve Coulson persuaded us to call Feed Company and find out if they're the genies behind "Bike Hero." The person we talked to was all evasive and weird about it, so we called one of Feed's contractors and got bonafide confirmation: YES, Feed Company seeded the vid for Droga5.
No surprise, I guess; who besides Feed disseminates astroturf amateur vids that people actually watch?
It's bloody disgusting. And knowing that, you can probably guess all that paint isn't coming from a Kelly Moore bucket.