Card From Business Trip Hottie Delivers Unexpected Shocker

tiffany_snaply.jpg

Upon returning home from a business trip, it's sometimes nice to get a follow up email or card from that special new friend you met while engaged in activities entirely unrelated to business. The recipient in this commercial for Snapily is quite proud of himself when he receives a card from Tiffany, the girl he met on his last trip to New York. Quite proud indeed. That is until his co-worker points out something that could only be described as unexpected. Keta Keta created.

by Steve Hall    Nov-10-08    
Topic: Commercials, Good, Racy, Video



The Art of the PR Release, aka, Try a Strap ... on.

zack.png

This is an advertising public service, trust me. After saying yes to Steve that I'd help out, it became clear right away that the big difference between my blog and Adrants is the amount of email submissions he and Angela get. Holy 10-Page Wiki Entry Batman. Hardest part? Reading it all to find the good stuff. Easiest part? The keepers, rare as they are, because they just stand out. I'm sure Steve looks for the same things in a PR release that I do too: Short and sweet, addressed to me by name, and a full url of creative that has actually run or just launched. Stories about future partnerships? Means nothing. Show me the money. The absolute killer though is mass emailings starting with FOR IMMEDIATE RELEASE or HELLO or that say "If you wish to know more, please contact us" without including, uh, anything. DELETE.

Cutting through the clutter is important-short and sweet and cool is what I got today.

more »

by Bill Green    Nov- 4-08    
Topic: Online, Video, Viral, Word of Mouth



"Kelly Ripa on the Other Hand Could Use Some Discipline."

kelly.jpg

You know, I always thought that. Out last-minute voting and not sure what to give that undecided friend in your life? LOGO can help with a Rick and Steve video digisode about Sarah Palin, featuring those lovable characters Kirsten and Dana. (Not Steve 'Adrants' Steve by the way but another Steve.)

by Bill Green    Nov- 3-08    
Topic: Video



Sarah Palin: Copywriter for Her Own Media Demise

sarah-palin-oh.jpg

Sarah Palin wins herself a copywriting credit in The Best of Sarah Palin,* a charming collection of her brightest moments in the spotlight.

Gotta love that look on Vlad Putin's face. "Pray for that!"

By Clay Weiner, whose mother we got to know really, really well.

more »

by Angela Natividad    Oct-31-08    
Topic: Online, Political, Video



Momtourage the Real World Entourage

momtourage.jpg

Pop Quiz. Home Work. Cutting Corners. Viral Video. Famous Mommies. Cleaning Craze.BVlogger to the Rescue. Life After Breast Canver. Spelling Quiz. From Cute to Creepy. Huh? What?

It's MomTourage. Yup. Another iVillage creation that pays homage to HBO's Entourage. Tangential to Zima's Mom Your Ride, this one's all about the power of mom and her posse. Complete with the best wheels, the best seats and...spit up in their hair, these moms use their clout, score dates and the "primo" tables.

They've even got Turtle.

by Steve Hall    Oct-30-08    
Topic: Good, Online, Video



Greenpeace Dusts JFK Off, Props Him Up, Pipes in Fresh Message

jfk-revolution.jpg

Adrants reader Molly sent us a spot in which JFK is reanimated and his words altered to promote sustainable energy technology.

CG technology was used to "remodel JFK's mouth word for word," according to the pressie. Produced by AKQA with help from The Ambassadors/Amsterdam for Greenpeace, it debuted last Monday at a press briefing in Berlin.

more »

by Angela Natividad    Oct-30-08    
Topic: Campaigns, Cause, Celebrity, Strange, Video



'Abraham Lincoln: Wrong on Slavery, Wrong for Us.'

abe-lincoln-dividing-us.jpg

What if today's campaign tactics were applied to the election of 1860?

Crazed by this Presidential race, ad bloggers Make the Logo Bigger and Jetpacks ponder this question. Here's the fruit of their labours, "paid for by Friends of Douglas."

Contemporary context gave history both personality and a face. We laughed, we cried, we wondered -- ever so briefly -- what could have been.

Indentured servitude for me? Plantation micro-management for Steve? (Well, I guess one could argue that slavery was on its way out, even without that wee shove we dubbed the Reconstruction.) Propaganda aside, just how big of a deal is an election, anyway?

by Angela Natividad    Oct-29-08    
Topic: Online, Opinion, Political, Spoofs, Video



Once Again, Subvertising Rears Its Illogical Head

subvertising.jpg

Follow this logic. Groups such as Adbusters, Billboard Liberation Front, The Bubble Project, Banksy and Graffiti Research Lab hate advertising. So what do these groups do to share their distaste for the horrific practice known as advertising? They create more advertising to advertise their distaste for, yes, advertising.

Wait, what?

Watch this five minute video and revel in its twisted logic and idiotic blatherings as it trys to apply logic to the illogical, passion to the

by Steve Hall    Oct-29-08    
Topic: Cause, Strange, Video



DARE's Manifesto Returns to Haunt You -- in the Form of Wheatpasted Coffin Nails

cigarette-dead.jpg

Colorado's Department of Public Health and Environment uses the image of a coffin nail to declare, "The Cigarette is Dead!"

"Today, cigarette smoking has not only become passe due to all we've learned about its health effects, but, plainly speaking, it's become a difficult behavior to keep," gushes a press release with the undaunted conviction of a fourth-grade graduate of DARE.

"The days when smoking was socially acceptable are over!" (Zeal added by us.)

more »

by Angela Natividad    Oct-29-08    
Topic: Cause, Guerilla, Online, Outdoor, Video



Football is for Girls, Sexism Alive and Well in Czech Republic

football_for_girls.jpg

Football is for girls. That's right. It's for girls who are more concerned with how they look on the field then how they play. Hmm. Thank God there are still parts of the world in which sexism and political incorrectness reign supreme. If it weren't for the Czech Republic, we wouldn't have rugby.

Cause groups, send your complaints to Mather Communications.

by Steve Hall    Oct-27-08    
Topic: Strange, Video








Stanton Optical


Featured FREE Resource: