Carb-Loving Americans Get Relief From Tooheys Beer

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Hmm. In what appears to be both a relief effort and a back handed slap at American's love for carbohydrates, Tooheys has launched (yes, a few weeks ago. we're late to this) Carb Relief, part of its For the Love of Beer campaign.

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by Steve Hall    Nov-14-08    
Topic: Campaigns, Good, Online, Video



Ford SYNCs, Cat Dances, W+K Getds $150M From Nokia

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- Common Craft helps Ford explain how Microsoft SYNC works in its vehicles. It's so good it'll be the sole reason you buy a Ford. Or so says the video. It's pretty straight forward but this video explaining YouTube is MUCH more straightforward.

- Got thoughts? Head over to ThoughtPile and check out what everyone else is thinking. And maybe win a Herman Miller Embody chair.

- Do some good when you waste time playing an online game. The Motion Monkey created a game for The Anthony Nolan Trust, an organization that aids donor matching.

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by Steve Hall    Nov-13-08    
Topic: Agencies, Brands, Video



Wonderglen Brings Back Glory Days of Viral Wonderment

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What happens when your highly elaborate, intricately planned, deeply seeded viral accomplishes nothing but rack up less than 6,000 views on YouTube and a handful of mentions on obscure sites? You send an email to Adrants, of course! It's been a long time since we've seen one of these good old fashioned viral wannabe things so here we go. Here's the email:

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by Steve Hall    Nov-13-08    
Topic: Celebrity, Online, Opinion, Video, Viral



Shocker! First Female Polygamist Revealed!

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So Australia promotes itself with "Where the bloody hell are you?" and mini cinematic masterpieces by Baz Luhrmann. How do the "cool capitals" of Europe do it? With CoolCapitals.com, of course. The site highlights Amsterdamn, Antwerp, Valencia, Vienna and Zurich. Sounds boring, right?

Not really. The site is...um...cool. Nice navigation. Informative videos. Pretty pictures. And lots of deals. All good but what makes this offering from the Netherlands Board of Tourism & Conventions really cool is the promotional video that gets one to the site.

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by Steve Hall    Nov-13-08    
Topic: Creative Commentary, Good, Online, Video



New York Festivals Offers Year's Worth of Fame!

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Its time for New York Festivals again! And there's no boring call for entry email on this one. Nope. The organizers went all out this time, pulled out all stops, worked for months creating...wait for it...yes, a YouTube video!

In the video, you can watch various creative pontificate about the "process" and "words" and "recognition" and "creative excellence" and "effort" and "power" and 15 minutes of fame" and, and, and...well, just watch.

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by Steve Hall    Nov-12-08    
Topic: Industry Events, Video



Crackberry Addicts Do the Strangest Things to Win A Storm

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So the Blackberry Storm is almost out. CrackBerry lovers are salivating. And, of course, there are contests for the crazy people who simply can't wait an extra week or two for the initial buying spree to subside. One entrant in the What Would You Do For A Blackberry Storm contest decided to have the Storm tattooed to his leg. Yea, that's what I want of my leg 50 years from now when my grandchildren see it and ask, "Grampa, you mean they had phones that weren't implanted in your head back then?"

by Steve Hall    Nov-11-08    
Topic: Promotions, Video



Card From Business Trip Hottie Delivers Unexpected Shocker

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Upon returning home from a business trip, it's sometimes nice to get a follow up email or card from that special new friend you met while engaged in activities entirely unrelated to business. The recipient in this commercial for Snapily is quite proud of himself when he receives a card from Tiffany, the girl he met on his last trip to New York. Quite proud indeed. That is until his co-worker points out something that could only be described as unexpected. Keta Keta created.

by Steve Hall    Nov-10-08    
Topic: Commercials, Good, Racy, Video



The Art of the PR Release, aka, Try a Strap ... on.

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This is an advertising public service, trust me. After saying yes to Steve that I'd help out, it became clear right away that the big difference between my blog and Adrants is the amount of email submissions he and Angela get. Holy 10-Page Wiki Entry Batman. Hardest part? Reading it all to find the good stuff. Easiest part? The keepers, rare as they are, because they just stand out. I'm sure Steve looks for the same things in a PR release that I do too: Short and sweet, addressed to me by name, and a full url of creative that has actually run or just launched. Stories about future partnerships? Means nothing. Show me the money. The absolute killer though is mass emailings starting with FOR IMMEDIATE RELEASE or HELLO or that say "If you wish to know more, please contact us" without including, uh, anything. DELETE.

Cutting through the clutter is important-short and sweet and cool is what I got today.

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by Bill Green    Nov- 4-08    
Topic: Online, Video, Viral, Word of Mouth



"Kelly Ripa on the Other Hand Could Use Some Discipline."

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You know, I always thought that. Out last-minute voting and not sure what to give that undecided friend in your life? LOGO can help with a Rick and Steve video digisode about Sarah Palin, featuring those lovable characters Kirsten and Dana. (Not Steve 'Adrants' Steve by the way but another Steve.)

by Bill Green    Nov- 3-08    
Topic: Video



Sarah Palin: Copywriter for Her Own Media Demise

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Sarah Palin wins herself a copywriting credit in The Best of Sarah Palin,* a charming collection of her brightest moments in the spotlight.

Gotta love that look on Vlad Putin's face. "Pray for that!"

By Clay Weiner, whose mother we got to know really, really well.

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by Angela Natividad    Oct-31-08    
Topic: Online, Political, Video










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