What happens when your highly elaborate, intricately planned, deeply seeded viral accomplishes nothing but rack up less than 6,000 views on YouTube and a handful of mentions on obscure sites? You send an email to Adrants, of course! It's been a long time since we've seen one of these good old fashioned viral wannabe things so here we go. Here's the email:
So Australia promotes itself with "Where the bloody hell are you?" and mini cinematic masterpieces by Baz Luhrmann. How do the "cool capitals" of Europe do it? With CoolCapitals.com, of course. The site highlights Amsterdamn, Antwerp, Valencia, Vienna and Zurich. Sounds boring, right?
Not really. The site is...um...cool. Nice navigation. Informative videos. Pretty pictures. And lots of deals. All good but what makes this offering from the Netherlands Board of Tourism & Conventions really cool is the promotional video that gets one to the site.
Its time for New York Festivals again! And there's no boring call for entry email on this one. Nope. The organizers went all out this time, pulled out all stops, worked for months creating...wait for it...yes, a YouTube video!
In the video, you can watch various creative pontificate about the "process" and "words" and "recognition" and "creative excellence" and "effort" and "power" and 15 minutes of fame" and, and, and...well, just watch.
So the Blackberry Storm is almost out. CrackBerry lovers are salivating. And, of course, there are contests for the crazy people who simply can't wait an extra week or two for the initial buying spree to subside. One entrant in the What Would You Do For A Blackberry Storm contest decided to have the Storm tattooed to his leg. Yea, that's what I want of my leg 50 years from now when my grandchildren see it and ask, "Grampa, you mean they had phones that weren't implanted in your head back then?"
Upon returning home from a business trip, it's sometimes nice to get a follow up email or card from that special new friend you met while engaged in activities entirely unrelated to business. The recipient in this commercial for Snapily is quite proud of himself when he receives a card from Tiffany, the girl he met on his last trip to New York. Quite proud indeed. That is until his co-worker points out something that could only be described as unexpected. Keta Keta created.
This is an advertising public service, trust me. After saying yes to Steve that I'd help out, it became clear right away that the big difference between my blog and Adrants is the amount of email submissions he and Angela get. Holy 10-Page Wiki Entry Batman. Hardest part? Reading it all to find the good stuff. Easiest part? The keepers, rare as they are, because they just stand out. I'm sure Steve looks for the same things in a PR release that I do too: Short and sweet, addressed to me by name, and a full url of creative that has actually run or just launched. Stories about future partnerships? Means nothing. Show me the money. The absolute killer though is mass emailings starting with FOR IMMEDIATE RELEASE or HELLO or that say "If you wish to know more, please contact us" without including, uh, anything. DELETE.
Cutting through the clutter is important-short and sweet and cool is what I got today.
You know, I always thought that. Out last-minute voting and not sure what to give that undecided friend in your life? LOGO can help with a Rick and Steve
video digisode about Sarah Palin, featuring those lovable characters Kirsten and Dana. (Not Steve 'Adrants' Steve by the way but another Steve.)
Sarah Palin wins herself a copywriting credit in The Best of Sarah Palin,* a charming collection of her brightest moments in the spotlight.
Gotta love that look on Vlad Putin's face. "Pray for that!"
By Clay Weiner, whose mother we got to know really, really well.
Pop Quiz. Home Work. Cutting Corners. Viral Video. Famous Mommies. Cleaning Craze.BVlogger to the Rescue. Life After Breast Canver. Spelling Quiz. From Cute to Creepy. Huh? What?
It's MomTourage. Yup. Another iVillage creation that pays homage to HBO's Entourage. Tangential to Zima's Mom Your Ride, this one's all about the power of mom and her posse. Complete with the best wheels, the best seats and...spit up in their hair, these moms use their clout, score dates and the "primo" tables.
They've even got Turtle.
Adrants reader Molly sent us a spot in which JFK is reanimated and his words altered to promote sustainable energy technology.
CG technology was used to "remodel JFK's mouth word for word," according to the pressie. Produced by AKQA with help from The Ambassadors/Amsterdam for Greenpeace, it debuted last Monday at a press briefing in Berlin.