Agency Brings Birth of an Idea Analogy to Life in Video

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Perhaps due to the embarrassing Agency.com Subway video debacle that likely caused every agency to crawl back into its self-promotion shell for fear of nasty public retribution, videos highlighting the internal workings of an ad agency have been few and far between. Ending this reign of fear and daring to expose itself to the industry at large, Atlanta-based Moxie Interactive is out with Birth of an Idea, a video which turns a classic analogy into a fairly humorous look at the reality of giving birth to an idea. Yes, the video does go there.

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by Steve Hall    Oct-20-08    
Topic: Agencies, Good, Video



Nebraska Princess's YouTube Debut, Little Big Planet's Qu'ran Faux Pas, Hummer Dummer

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- Make magazine offers Twitter support. Hey, neato.

- Wayne Wang's The Princess of Nebraska premiered on YouTube last Friday. Which brings up the usual "dawn of a new era?" questions.

- Ecast MixMaster helps decide how best to get you trashed.

- O noes, kids and search and porn.

- Little Big Planet alienates Muslims. I would never have guessed.

- The essence of blogging.

- Do you dare mess with someone else's Hummer -- even for love of advertising? Good luck and godspeed.

by Angela Natividad    Oct-20-08    
Topic: Events, Games, Guerilla, Online, Opinion, Outdoor, Promotions, Strange, Video



ObamaPalinMcCain Mania Fodder For last Minute Travel Club

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Keta Keta, creators of such classics as Make Love, Not War, Holy Land, Koolanoo and hair loss drug Propecia are out with an election parody for LastMinuteTravelClub. Throughout the video, in which Obama, McCain, Palin, Clinton and others dance around Jib Jab-style, "Product placements" appear for LastMinuteTravel.

Hey, can you really blame anyone for latching on to this train wreck?

by Steve Hall    Oct-20-08    
Topic: Good, Political, Video



OMG! Axe Leaves Boobs Behind, Focuses on Product Benefit

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Just when you think every last idea for selling deodorant has been done, Axe comes up with yet another. In a nod to earlier work centered on a guy who sweats like a fire hydrant, Axe has launched Canadairman, a dude who, because he sweats so much, is used as a means to extinguish a raging fire enveloping a residential area.

On the site, the campaign is extended to widgets, mobile, wallpaper and, of course, a Facebook page.

by Steve Hall    Oct-20-08    
Topic: Brands, Campaigns, Good, Video



Racetrack Screensavers!

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Oh, the things you can do when your boss is away. Some kids at Dm9ddb/Brasil set their screensavers up to look like corresponding pieces of the same race track.

It actually turned out pretty nifty. You know that feeling you get when you create a successful domino effect? You're both impressed and slightly surprised, right? That's what this was like.

The objective was to disseminate the game Virtual Global Race (or was it just to promote Intel? I can't really tell). The screen savers took a month -- and 20 people -- to perfect. See making-of.

by Angela Natividad    Oct-17-08    
Topic: Agencies, Brands, Campaigns, Games, Video



AgencySpy Takes on Ad Age's 3 Minute Video

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If you're sick of Advertising Age's 3 Minute Ad Age, check out AgencySpy's The Week in Advertising in which Spy Matt Van Hoven, blogger you've never heard of, does a pretty good job thrashing recent events in our beloved industry. Love the supers and the visuals. We like it. Do you?

by Steve Hall    Oct-15-08    
Topic: Video



Gossip Girl's Serena Vanderwoodsen Wants to Pick You Up

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In a new pro-Obama commercial from MoveOn.org which plays out like a drug PSA, Gossip Girl Upper East Sider Serena Vanderwoodsen feels so strongly about Obama she says, "if you're ever out somewhere and considering about voting McCain, just call me. I'll pick you up. No questions asked."

While it centers on the not so correct assumption all McCain supporters are old and all Obama supporters are young, it does do an effective job spoofing a genre that has become ingrained in the minds of the younger generation, many of whom would love nothing more than to have Serena not ask any questions while picking them up.

by Steve Hall    Oct-15-08    
Topic: Cause, Celebrity, Political, Video



Attire Distracts From NASCAR Sprint Cup Promo

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There's a lot going on in this NASCAR Sprint Cup promo. Atop a sea of mobile homes there's a barbecue...(short shorts)...a pool...(short shorts)...choreographed porta-potties...(short shorts)...an air show...(short shorts)...video gaming...(shorts shorts)...beer drinking...(shorts shorts)...dancing...(shorts shorts)...cheering...(short shorts)...lounging...(short shorts)...a pink flamingo...(short shorts)...and, of course, the NASCAR Spring Chase Cup. And shorts shorts.

by Steve Hall    Oct-14-08    
Topic: Cable, Strange, Video



Video Mashup to Provide Consumer Trend Insight

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Video. Everyone's doing it. Everyone's sticking a camera in your face at conferences while asking you to spout intelligentsia. Everyone's screaming, "Buy a Flip! Buy a Flip!" Given the video craze, it would seem proper yet another capitalization on the trend should arise. And we have Big Fuel to thank for this one.

Using visual mapping technology, the agency will take videos from marketers interviewed at DMA this week, along with those collected from consumers and aggregate them based on key concepts to www.bigthinking.tv. Big Fuel tells us anyone and everyone will be able to glean insight into consumer trends or patterns of behavior. The site will go live October 20.

by Steve Hall    Oct-13-08    
Topic: Tools, Video



Friday Racy: That Hot Chick is Also a Human Being

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April 8, 2008: With a link like slinkyfoxvideo.com (dead link. now here) and a red lingerie-clad, girl-next-door hottie like the one in this video, viewership is almost guaranteed. Here at Adrants, we've seen a lot of videos used to promote all sorts of things. A lot of them. Most of them terrible. This, though, is one of the best. One could argue it's just another trashy sex-sells piece of crap but one would be wrong. The content of the video is directly related to what's pitched at the end of the video and it's wonderfully done.

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by Steve Hall    Oct- 9-08    
Topic: Best, Creative Commentary, Racy, Video








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