The Rubicon Project tapped its "LA movie friends" to create this spoof vid, in which Channel 3 News goes behind the scenes to pinpoint the company's awesomeness.
I was told this would be "a tongue-and-cheek take on the magic" behind Rubicon's success, but until 1:25 it's nothing but pure pitch.
That was irritating. But afterward the whole thing was kinda funny.
Frank Addante is awesome as the young, arrogant startup douchebag. Know how Rubicon screens for talent and makes VC cash? Chugging contests. Not that that's a secret; anybody who's been to one of their parties could've figured that out.
Just wish I'd seen the hilarity coming before Minute One was up. Because seriously, I thought I'd been tricked into sitting for a demo. Actually, I still kinda suspect that I did.
The California Milk Advisory Board is screening for its next bovine star. And guess who gets to pick her? You! Between October 13 and September 30, trawl audition vids and cast your vote.
Of 10 total, only two videos, "Alicia" and "Jenn," are currently available to view. Alicia reeks of The Real World, and little Jenn's being constantly goaded on by her attention-starved mom.
Videos of the hopeful heifers will be repurposed as TV spots. I hope one of Silk's renegade soy cows enters, because no audition series is complete without some wacked-out anti-establishment radical.
On par with the embarrassingly horrid Bank of America internal ballad, Ogilvy Athens has unleashed its own horror show in the form of an ode to the agency's founder.
Thankfully, the beginning of the video comes with the warning, "CAUTION: The following video clip is an amateur effort. It was produced and edited by the staff of Bold Ogilvy Athens."
Heaven help Ogilvy Athens when the agency's clients see this and begin running for the door, screaming, "OMFG! Those people are producing and editing our work?"
The girl featured in this Trojan Evolve One Evolve All Community video sums up the teen sex/sex education problem quite well when she says, "What really gets me...is that health care covers Viagra but they can't cover birth control or teach about effective birth control."
Trojan aims to change that with its Evolve One, Evolve All community site on which videos from the community and well know artists point out the problems and offer solutions to what Colangelo (Trojan's agency) Chief Digital Officer Craig Lambert calls "a terrible, epidemic problem."
Those Mac vs. PC ads? Tame in comparison to this grudge match between Mac and PC advocates created by Canada's Accident Factory. Cool. Very, very cool. Very very graphic. Very, very gross. Very, very awesome. The ending, though, is the best. It illustrates the absolute silliness and irrelevance of the Mac vs. PC wars.
To promote the Li Yue Long Men Young Creatives Competition, BBDO/Shanghai is using this :45 video to spread the weirdest rumour: that all its female staff members are D-cups.
Finding three young D-cups in all of Asia is a feat, which alone made the video worth watching. I also like the effect the cheesy music had on this slow exploration of the Shanghai office. It made all that leering look less ... leery.
Perhaps due to the embarrassing Agency.com Subway video debacle that likely caused every agency to crawl back into its self-promotion shell for fear of nasty public retribution, videos highlighting the internal workings of an ad agency have been few and far between. Ending this reign of fear and daring to expose itself to the industry at large, Atlanta-based Moxie Interactive is out with Birth of an Idea, a video which turns a classic analogy into a fairly humorous look at the reality of giving birth to an idea. Yes, the video does go there.
- Make magazine offers Twitter support. Hey, neato.
- Wayne Wang's The Princess of Nebraska premiered on YouTube last Friday. Which brings up the usual "dawn of a new era?" questions.
- Ecast MixMaster helps decide how best to get you trashed.
- O noes, kids and search and porn.
- Little Big Planet alienates Muslims. I would never have guessed.
- The essence of blogging.
- Do you dare mess with someone else's Hummer -- even for love of advertising? Good luck and godspeed.
Keta Keta, creators of such classics as Make Love, Not War, Holy Land, Koolanoo and hair loss drug Propecia are out with an election parody for LastMinuteTravelClub. Throughout the video, in which Obama, McCain, Palin, Clinton and others dance around Jib Jab-style, "Product placements" appear for LastMinuteTravel.
Hey, can you really blame anyone for latching on to this train wreck?
Just when you think every last idea for selling deodorant has been done, Axe comes up with yet another. In a nod to earlier work centered on a guy who sweats like a fire hydrant, Axe has launched Canadairman, a dude who, because he sweats so much, is used as a means to extinguish a raging fire enveloping a residential area.
On the site, the campaign is extended to widgets, mobile, wallpaper and, of course, a Facebook page.