Racetrack Screensavers!

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Oh, the things you can do when your boss is away. Some kids at Dm9ddb/Brasil set their screensavers up to look like corresponding pieces of the same race track.

It actually turned out pretty nifty. You know that feeling you get when you create a successful domino effect? You're both impressed and slightly surprised, right? That's what this was like.

The objective was to disseminate the game Virtual Global Race (or was it just to promote Intel? I can't really tell). The screen savers took a month -- and 20 people -- to perfect. See making-of.

by Angela Natividad    Oct-17-08    
Topic: Agencies, Brands, Campaigns, Games, Video



AgencySpy Takes on Ad Age's 3 Minute Video

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If you're sick of Advertising Age's 3 Minute Ad Age, check out AgencySpy's The Week in Advertising in which Spy Matt Van Hoven, blogger you've never heard of, does a pretty good job thrashing recent events in our beloved industry. Love the supers and the visuals. We like it. Do you?

by Steve Hall    Oct-15-08    
Topic: Video



Gossip Girl's Serena Vanderwoodsen Wants to Pick You Up

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In a new pro-Obama commercial from MoveOn.org which plays out like a drug PSA, Gossip Girl Upper East Sider Serena Vanderwoodsen feels so strongly about Obama she says, "if you're ever out somewhere and considering about voting McCain, just call me. I'll pick you up. No questions asked."

While it centers on the not so correct assumption all McCain supporters are old and all Obama supporters are young, it does do an effective job spoofing a genre that has become ingrained in the minds of the younger generation, many of whom would love nothing more than to have Serena not ask any questions while picking them up.

by Steve Hall    Oct-15-08    
Topic: Cause, Celebrity, Political, Video



Attire Distracts From NASCAR Sprint Cup Promo

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There's a lot going on in this NASCAR Sprint Cup promo. Atop a sea of mobile homes there's a barbecue...(short shorts)...a pool...(short shorts)...choreographed porta-potties...(short shorts)...an air show...(short shorts)...video gaming...(shorts shorts)...beer drinking...(shorts shorts)...dancing...(shorts shorts)...cheering...(short shorts)...lounging...(short shorts)...a pink flamingo...(short shorts)...and, of course, the NASCAR Spring Chase Cup. And shorts shorts.

by Steve Hall    Oct-14-08    
Topic: Cable, Strange, Video



Video Mashup to Provide Consumer Trend Insight

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Video. Everyone's doing it. Everyone's sticking a camera in your face at conferences while asking you to spout intelligentsia. Everyone's screaming, "Buy a Flip! Buy a Flip!" Given the video craze, it would seem proper yet another capitalization on the trend should arise. And we have Big Fuel to thank for this one.

Using visual mapping technology, the agency will take videos from marketers interviewed at DMA this week, along with those collected from consumers and aggregate them based on key concepts to www.bigthinking.tv. Big Fuel tells us anyone and everyone will be able to glean insight into consumer trends or patterns of behavior. The site will go live October 20.

by Steve Hall    Oct-13-08    
Topic: Tools, Video



Friday Racy: That Hot Chick is Also a Human Being

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April 8, 2008: With a link like slinkyfoxvideo.com (dead link. now here) and a red lingerie-clad, girl-next-door hottie like the one in this video, viewership is almost guaranteed. Here at Adrants, we've seen a lot of videos used to promote all sorts of things. A lot of them. Most of them terrible. This, though, is one of the best. One could argue it's just another trashy sex-sells piece of crap but one would be wrong. The content of the video is directly related to what's pitched at the end of the video and it's wonderfully done.

more »

by Steve Hall    Oct- 9-08    
Topic: Best, Creative Commentary, Racy, Video



Doritos Whores for Entries (Again), Dinosaurs Explain Facebook, Advertising's Trojan Horse, Shilling American Foreign Policy

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- Doritos is holding another CGM contest for the Super Bowl. Ooh, but there's a twist: win $1 million if your spot becomes the FIRST EVAR! consumer-generated ad to take No. 1 in USA Today's Ad Meter. (Here's what won last year.) Entries welcome 'til November 16.

- Given that people and dinosaurs walked the earth at the same time,* it's totally probable dinosaurs caught the social media bug from its Homo sapien homies. Isn't Facebook, like, 200 million years old or something?

- Bill Gates in a condom ad! No, not really, but that penis makes a resonant impression.

more »

by Angela Natividad    Oct- 9-08    
Topic: Commercials, Online, Opinion, Strange, Video



Diapers.com: Helping Young Americans Do Their Business

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There's something appealing about "Time for a Change," Diapers.com's first stab at online video marketing. Positioned like a political ad, it offers "gas relief" and bi-potty-san support to frustrated Americans.

After walking the talk with some discount codes, a voiceover grandly concludes, "Your doodie is our duty" as the Stars and Stripes hover in the background.

Aww. Finally, something a hockey mom can really get behind.

The ad went live at Parents for Change. Users click straight into the Diapers.com site, where they can put their discount codes to good use. Good, simple stuff by The Ad Store.

by Angela Natividad    Oct- 8-08    
Topic: Brands, Campaigns, Online, Video



Nokia Understands Your Phone Knows Everything About You

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Tapping into the truism that one's phone is, in a sense, one's life, Nokia is out with an interesting online promotion for what appears to be a new phone. Two playful videos (Anna, Luca) do the montage thing to illustrate the lives of Anna, Jade and Luca, all of whom, of course, have accompanying Facebook pages.

On the promotional site, somebodyelsesphone, where the symbiotic relationship between a person and their phone is further explored, people can sign up to be notified via email when the phone will be unlocked...in other words, released.

Or, or, or...it's not a promotion for a new phone, rather, a playful promotion that attempts to make everyone love Nokia even more. Or hate their friends for even thinking about stealing a person's little secrets out of their phone. In 5.5 days, we will know. W+K London created the work.

by Steve Hall    Oct- 7-08    
Topic: Good, Online, Promotions, Video



'He Wants to Overturn Roe vs. Wade.' MAVERICK!

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"We just keep saying 'Maverick, Maverick, Maverick' until that's all they hear!" snaps a fictional McCain campaign strategist. "It's not that hard." Because why write a jingle when you've got a word with the force of a heavy blunt instrument -- a word voters will remember long after all the other propaganda's melted together?

Dubbed "A Fly on the Wall," this :33 bit of masterpiece theatre was allegedly funded by Jeff Goodby and Rich Silverstein in the flesh, then uploaded onto YouTube from their own computers. Well, maybe not the latter.

Not the first "maverick" bitchslap we've seen in recent days. I'm just glad they didn't use children.

More where that came from, and good stuff too, though all this blatant Obama-loving has begun alienating some potential voters.

by Angela Natividad    Oct- 7-08    
Topic: Agencies, Opinion, Political, Video










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