Goldfish Burials Aren't Always What They Seem

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This soothing video opens on a beautiful but sad scene in which a girl is digging grave for her dead goldfish. The music lulls us into a relaxing mood as a neighbor approaches the girl to offer his condolences but asks here why she's digging such a large whole for a tiny goldfish. At this point, the mood, shall we say, changes quite dramatically. Give it a watch.

by Steve Hall    Oct- 3-08    
Topic: Strange, Video



Paley Center Wants Your Funny Video

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Oh look! It's another video contest! Calling Julia Roy! Calling all art directors, copywriters and other people who just...HAVE TO EXPRESS THEMSELVES or die. The Paley Center for Media, along with Human Giant, have launched A Giant Challenge. Apparently, they don't have enough entrants because the contest started September 13 and it seems they're just getting around to promoting it.

Those interested have until October 10 to submit their masterpiece which should be two minutes or less in length and focus on all things giant...as in big. The press release states, "Video submissions will be judged on comedic value, originality, creativity, quality, and adherence to theme'" which means the judges will just pick the once that makes them laugh the most becasue, well, the videos are supposed to be funny. All the details are on the Paley Center for Media website but it's easy to miss there so just go here. Oh and to watch the video, you have to install a player. WTF??? Maybe that's why no one's entered yet.

Oh, and winners will have their videos highlighted during New York Comedy Week.

by Steve Hall    Oct- 3-08    
Topic: Consumer Created, Video



Gossip Girl (OK, Kristen Bell) Urges People to Vote

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Kristen Bell, along with Mark Cuban, Olivia Munn, John Picard, Minka Kelly, Bill Maher, Matt White, Norman Lear, Perez Hilton and others are part of GAP's Vote For campaign. In the PSAs, the celebrities urge people to vote for those who can't, not to stay silent because an individual vote might not matter, to vote green whether or not you are red or blue, to vote for cleaner energy, to spport the troops and other bipartisan messages no one can really disagree with.

It's a nice effort. It's subtle. It's well crafted. And, thankfully, it's miles away from the usual, overtly leftist/rightist approach we see in so many other political PSAs.

by Steve Hall    Oct- 3-08    
Topic: Campaigns, Cause, Celebrity, Good, Political, Video



Chevy Plays Taxi Cab Confessions With College Students

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In what is sure to prompt all manner of debauchery, Chevy is bringing back its Aveo Livin' Large promotion to college students. this in time in the form of the Chevy Aveo5 Livin' Large College Cab. Students on six college campuses are filmed in the back of the Aveo5 College Cab as they go to class, the dorms or to parties. They then have seven days to get as many people to view their video as possible. The most viewed video from each school will compete in a final round of competition where the students in the video with the most votes at the end of the five days win brand new Aveo5s of their own.

by Steve Hall    Oct- 2-08    
Topic: Online, Promotions, Social, Video



If Fiesta Means Love, then What's a Tesla Roadster?

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I oscillate between being impressed and appalled by the juxtaposition of human tango and car (?) tango in this promo for Ford Fiesta.

"Tango at the Tower" isn't just a random spot; it's footage from a Tower of London event featuring Jodie Kidd and Ian Waite (Strictly Come Dancing), the key dancers in the video, as well as a handful of other celebs: Andrew Castle, Suzanne Shaw, Liz McClarnon, Mark Ramprakash.

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You Wouldn't Believe It, But This is An Ad for Rolling Paper

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"The Fly in the Eye" follows in the tradition of old-school psychological horror cinema. Created by Cisma/Sao Paulo, it's the story of a man who, in his efforts to get rid of a fly, bends the constraints of reality and for some reason ends up with two irises in one socket.

Weird shit. The video concludes with "Always expect the unexpected!", followed by a link to BlackThinking.com.

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by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Commercials, Good, Online, Packaging, Specialty, Video



There Will Always Be Ass in Commercials

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Wait for it. Wait for it. Wait for it. Oh, there it is! This two minute video for Vizelia, a software company that prides itself on helping save energy, takes :90 seconds longer than it needs to deliver its punchline and make it's point; that money saved by using Vizelia can be allocated to less mundane aspects of office life.

While the future of advertising may look bleak and frustrating to some given the economy and the ever changing media landscape, one thing can be guaranteed. There will always be ass in commercials.

by Steve Hall    Sep-30-08    
Topic: Racy, Video



Got 48 Seconds? Enter Embarq's Video Contest, Win $5,000

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Calling all out of work, starving creatives! Wait, that would be discrimination or something and we don't do that in this industry, right? So I guess even working creatives are welcome too. iCrossing has created 48 Seconds, a video contest for its client Embarq, an internet, satellite, wireless and phone provider. As expected, some of the videos are crap. Others surprise. Here's a nice one of a guy painting a mural of the Joker.

Why is the contest called 48 seconds? Because, with Embarq internet service, web pages will load 48 seconds faster than dial up, not that anyone's actually on dial up anymore but still.

so if you need a little extra cash and you think youu can do better than all those consumer generated idiots out there, enter the contest and show the world how "real" creative is done.

by Steve Hall    Sep-30-08    
Topic: Good, Online, Promotions, Video



Hot Cheerleaders Prove Proper Marketing (Sex) Can Sell Anything

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Wait, what? How was this missed? We might have some slapping around to do here at the Adrants offices for staff missing this one. I mean we are talking cheerleaders here.Cheerleaders, people! That's bread and butter around here.

OK, so Undercover Cheerleaders, a creation of production company Hungryman TV, has a squad of cheerleaders, Steph Pearson, Nikki Williams (who, hmm...lives quite close to the Adrants mansion), Ash Simms, and Jess Powers who apparently didn't make the Cowboy squad so they go on adventures instead.

There are several adventures so far. One is called Selling Shit in which the cheerleaders create crap and sell it to prove anything can be sold with proper marketing, i.e. hot girls in, like, cheerleader uniforms. Um, like, yea.

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by Steve Hall    Sep-30-08    
Topic: Good, Racy, Strange, Video



IKEA Web Series, or Portent of Things to Come?

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IKEA's first webisode stars Illeana Douglas, who arrives on-set as a spokesperson but is mistaken for an employee. The ensuing adventure involves Jeff Goldblum, Tom Arnold, Justine Bateman, Jane Lynch, Craig Bierko, and Kevin Pollack.

You could play the video without the sound on and probably lose none of the impact. I felt only a blandly receptive response to the cheery color palette.

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by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Celebrity, Online, Video








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