Tapping into the truism that one's phone is, in a sense, one's life, Nokia is out with an interesting online promotion for what appears to be a new phone. Two playful videos (Anna, Luca) do the montage thing to illustrate the lives of Anna, Jade and Luca, all of whom, of course, have accompanying Facebook pages.
On the promotional site, somebodyelsesphone, where the symbiotic relationship between a person and their phone is further explored, people can sign up to be notified via email when the phone will be unlocked...in other words, released.
Or, or, or...it's not a promotion for a new phone, rather, a playful promotion that attempts to make everyone love Nokia even more. Or hate their friends for even thinking about stealing a person's little secrets out of their phone. In 5.5 days, we will know. W+K London created the work.
"We just keep saying 'Maverick, Maverick, Maverick' until that's all they hear!" snaps a fictional McCain campaign strategist. "It's not that hard." Because why write a jingle when you've got a word with the force of a heavy blunt instrument -- a word voters will remember long after all the other propaganda's melted together?
Dubbed "A Fly on the Wall," this :33 bit of masterpiece theatre was allegedly funded by Jeff Goodby and Rich Silverstein in the flesh, then uploaded onto YouTube from their own computers. Well, maybe not the latter.
Not the first "maverick" bitchslap we've seen in recent days. I'm just glad they didn't use children.
More where that came from, and good stuff too, though all this blatant Obama-loving has begun alienating some potential voters.
- A handful of rich-ass celebrities use reverse psychology to cajole MySpace users into voting. What, does Jennifer Aniston not do it for you? Maybe Leonardo DiCaprio's poverty-ridden excuse for a blog will.
- The wife of David Warthen, founder of Ask.com, is facing tax evasion charges on money she made while working as a hooker to pay for law school.
- Three thought-provoking reasons not to blog anonymously if you're gonna blog at all.
by Angela Natividad
, Trends and Culture
Nobody ever tires of a transparent double entendre, right?
Bearing that wisdom in mind, Nando's released an ad where a blonde ditz flags down a waitress because her burger didn't come with chips. (That's British talk for "fries.")
"They're on your plate," the waitress points out.
"No they're not," the hungry hippo blasts back.
The Swift Kids for Truth, a group of weebies that can't form complete sentences without lisping adorably, take the piss out of Sarah Palin in a video called "Maverick." The description's about as infantile as the content: "The kids are in awe of that lady who looks like their Mommy when she's mad."
Palin's status as "maverick," the munchkins argue with subtle irony, doesn't go much deeper than the frameless glasses on her nose.
A guy called James Neate just created a crew, Brandstalkers, whose mission it is to "virally" promote brands it loves -- as opposed to advertising them in conventional ways. (Frankly, "viral" is getting pretty conventional, in use of name if not in outcome. Repeat after me: VIRAL IS AN OUTCOME.) In return, the group takes a small "grant" from the companies it represents.
Its debut effort was for Guzman y Gomez, a Mexican taqueria based in Sydney. It involves half-naked guys and a lot of Sharpies.
Gotta love brand gospel writ on flesh. You can probably gauge the success of the campaign by the number of Japanese tourists it attracted.
Isobar just built a new site for Renault's Kangoo Be Bop -- "a quirky car, filled with space and light." Once you've chosen your country (France or UK), hit "BeFun" and watch the film for some '60s-style frivolity.
Light and loose, bright but easy on the eyes. Very Target, but period-specific. It's like everything the Ford Fiesta wanted (but failed!) to achieve with the love factory.
- There are many ways to call attention to breast cancer awareness. This is yet another one which makes an interesting association between the affected body part and the company behind the awareness campaign.
- Wonder what the "born digital" crowd does all day long? Here's your answer.
- Gawker Media's Nick Denton has announced cutbacks at his company and predicts a challenging year ahead in 2009.
- Perhaps due to genuine interest or perhaps to hear how many times Palin would utter yet another soccer mom-ism, 69.9 million viewers tuned in to the Biden/Palin debate, more than the 52.4 million who watched Obama debate McCain.
This soothing video opens on a beautiful but sad scene in which a girl is digging grave for her dead goldfish. The music lulls us into a relaxing mood as a neighbor approaches the girl to offer his condolences but asks here why she's digging such a large whole for a tiny goldfish. At this point, the mood, shall we say, changes quite dramatically. Give it a watch.
Oh look! It's another video contest! Calling Julia Roy! Calling all art directors, copywriters and other people who just...HAVE TO EXPRESS THEMSELVES or die. The Paley Center for Media, along with Human Giant, have launched A Giant Challenge. Apparently, they don't have enough entrants because the contest started September 13 and it seems they're just getting around to promoting it.
Those interested have until October 10 to submit their masterpiece which should be two minutes or less in length and focus on all things giant...as in big. The press release states, "Video submissions will be judged on comedic value, originality, creativity, quality, and adherence to theme'" which means the judges will just pick the once that makes them laugh the most becasue, well, the videos are supposed to be funny. All the details are on the Paley Center for Media website but it's easy to miss there so just go here. Oh and to watch the video, you have to install a player. WTF??? Maybe that's why no one's entered yet.
Oh, and winners will have their videos highlighted during New York Comedy Week.