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There's no reason the debate over global warming has to center on films created by former vice presidents when it can include guys with six packs and girls with impossibly hot bodies. That's the direction LAVA Communications' Steve Hirst took with a new Australia-based campiagn he's placed on the social campaign site GoShout.
The campaign's video depicts winter in the year 2079. While one might expect to see bleak, snow covered imagery, we, instead, are presented with what turns out to be a pool party complete with bikinied booty and bare chested six packs. Because, ya know, global warming has eliminated winter.
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If you like sending your friends those customized promotional videos, then here's another one. It's not anywhere near as freaky as that Dexter promotion that targeted the recipient with a personalized message from a serial killer but it's not bad. It's for the new AMC show Breaking Bad which is a bout a guy who gets diagnosed with terminal illness and turns to selling meth to insure he can provide his family enough money to live on after his death. Check it out here.
Here's a crazy notion -- demonstrating the success of your online "viral" with real-live numbers. Vague claims of "brand resonance" be damned!
For its uber-creepy Elf Yourself campaign -- enjoying a souped-up second year run -- OfficeMax has listed the following figures that (maybe?) demonstrate its success.
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Crowdsourcing meets sci-fi meets a quasi-virtual world in Mountain Dew's exploding head-inducing campaign, DEWmocracy.
Supported by traditional advertising, DEWmocracy paints a dismal future filled with corporate suits that travel in the backs of pick-up trucks, and where high fructose corn syrup is considered a magical elixir capable of overthrowing big brother.
Through the site, the Dew ultimately aims to put consumers on an adventure to come up with its newest flavor and packaging, while grabbing as much marketing data on its brave virtual freedom fighters.
Fresh with ideas from his performance in Battlefield Earth, Forest Whitaker helped entertainment concept firm Protagonist in creating this brave dew world.
Trying to capitalize on the success OfficeMax has had with ElfYourself, American Express' new Holiday Rockstar campaign invites users to turn themselves into one of Oddcast's "virtual characters."
If you're not familiar, Oddcast creates those creepy characters whose eyes follow your cursor and start blabbing away without first asking permission.
Though songs from Mariah Carey's holiday album are strangely missing, the service also allows you to sing one of three holiday songs by calling a number. You can then send your holiday greeting to a loved one, most likely resulting in uncomfortable laughter.
However, when we tried uploading two different headshots, it ended in the window crashing, immediately evoking the disastrous SimpsonizeMe tool. Good thing there are back-up characters.
Remember that one time we thought a serial killer was out to get us, but the threat turned out to be a customizable online promotion for Showtime's Dexter?
That promotion just won Best use of Viral Marketing at the BIMAs this year. Put together by Ralph & Co., London, it generated 300,000 unique Dexter emails and over 750,000 pageviews.
See the UK campaign, Ice Truck, or the US campaign, Slice of Life TV.
Gotta love a viral campaign that makes your friends feel like they're the targets of an unhinged, virtually un-catchable sociopath. We know it gave us a happy rise.
Back in the day a guy named Aarif Smaks (or not) was a famed dance instructor. In Finland. Far, far from Studio 54. Diesel has taken (or created) this bit of geriatric disco fever and created a sneaker ad out of it for the brand's Diesel Freezy Sneaker.
Complete with seemingly planted comments like this, "love it... I danced the same way until I put my back out many years ago doing the disco boogie woogie will try again once I get to the diesel store that sell those sneakers. I'll tell my dance troupe on Facebook... love you," the video has achieved 11,768 views on YouTube since being posted yesterday.
Anachronistic video footage + catchy old-school dance music gone techno = seemingly successful viral video.
We've seen an endless parade of methods calling attention to HIV and what can be done to prevent it and fight it but we've never seen anything like this GI Joe-themed video from The Viral Factory and The 7th Chamber. Complete with bush, crotch cannon, fisting, brass eye, backdoor and more, this gem leaves no innuendo unturned.
BBC, to promote its upcoming music event, electric proms, has launched two digital efforts. The first is an image puzzle in which you try to find the 80 bands in the image who will be performing at the concert. This sounds very similar to another effort we saw about a year or tow ago but now can't remember who it was for. Virgin?
The second is a song name writing competition called Live Song which asks people to come up with song names. Five winners will have their songs written and performed by bands that are part of the electric proms event.
The campaign was created by Fallon and Hyper Happen. Rubber Republik handled viral distribution.
What's a meatball sundae? It's the unfortunate result of two good ideas smashed together -- and the topic of Seth Godin's next book, which is generating much buzz on Hype Street at Advertising Week.
We couldn't go anywhere last night without hearing about it. Marketers describe Meatball Sundae as an invitation to approach web 2.0 as an opportunity to enliven company culture, even as passion begins to make way for bureaucracy.
Alternatively, Godin claims to see web 2.0 as a chance to "transform" the organization. Two sides of the same coin? Read about the book from the meatball-loving mouth itself.
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