Dentist Drill An Understatement in Orangina Commercial

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When someone sends us some "virals," which by itself a complete non-sequitur, we usually hover precariously over the delete button but this "viral" from Romania sparked our interest enough to watch it to completion. If you've ever had dentist office fears and enjoy over-the-top horror references, you just might like this commercial for Orangina.

by Steve Hall    Aug-15-07    
Topic: Commercials, Good, Viral



Mr. T is for Virtualization. Anymore Excuses? Punk, We Didn't Think So

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Mr. T, the earring-sporting punk-squasher from our '80s childhood, occasionally makes quirky ad appearances in which - to our surprise - he never seems to age.

And neither do his cameos seem to share a rhyme or reason. In a complete 180 from that last Snickers jaunt he did (see link above), he's just appeared in a string of Hitachi ads for virtualization technology.

more »

by Angela Natividad    Aug-15-07    
Topic: Celebrity, Commercials, Good, Online, Viral



Lookie Lookie, Another Gleeful Low-Budget Marketing Campaign by Google

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It's amazing to us the lengths some people will go to accommodate all the creativity Google allows them to employ.

Perhaps because the smug techies got bored with their hand puppets, the search engine/marketing mavens/whatever-else-have-you's have launched a collaborative video campaign for Gmail. All you have to do is print out the little red envelope and send in a video of yourself passing it on in some creative way. If you express sufficient esprit de coeur, maybe they'll add you to the final cut.

There are a few here.

In the end this is going to make a really neat (deliciously viral) ad that (once again) demonstrates with what ease Google can pwn its competitors by harnessing collaborative energy without the needless expense of an ad agency.

< / sarcasm >

by Angela Natividad    Aug-14-07    
Topic: Human, Online, Video, Viral



Mitt Romney Triplets Take On Obama Girl in Attack Ad

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Just as the Obama Girl professed her love for Barak Obama and the Giuliani Girls defended Rudy against Obama Girl's posses in a street fight, the Romney Girls, other wise known as the the very beautiful Barbadoro Triplets (Cynthia, Caroline and Christine), are out with a Barely Political-created Obama Girl attack ad on behalf of Mitt Romney that ends with a not so subtle jab at polygamy, which, of course, is totally in style now with the success of HBO's Big Love.

A song by the Barbadoro Girls - who are from New Jersey and do actually write and sing - will follow in a month or two along with a video. Bostonians, watch your sidewalks for the next Obama Girl Throw down.

by Steve Hall    Aug- 8-07    
Topic: Cause, Good, Video, Viral



Smirnoff Debuts Tea Partay Sequel, 'Boyz N The Hillz'

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Perhaps it's because we're squarely East Coast. Perhaps it's because sequels rarely, if ever, surpass the greatness from which they spawn. Perhaps its that we're much more prep at heart than West Coast Whacked. Perhaps it's just that this JWT New York-created Smirnoff Tea Partay sequel, Boyz in the Hillz, simply isn't as good as the original.

Oh sure, it rips West Coast oddities just as the original ripped East Coat preppy life but it doesn't seem to have the wit of the original. Of course, we could be completely wrong and this sequel may go on to garner millions more views than the millions the original achieved. Time will tell. But according to East Coast Tea Partay frontman Prescott, "those West Coast rappers are whacked, yo!"

by Steve Hall    Aug- 2-07    
Topic: Online, Video, Viral



Sisley Pulls Coke-White Wool Over Our Eyes

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Some time ago we got word that Sisley released this racy ad featuring allusions to coke, the unofficial talc of the modeling world.

Later Benetton Group, the parent company, left us a comment stating this work is not formally associated with the Sisley brand. The statement included a push for Sisley's latest campaign featuring Stephanie Seymour, "worldwide recognized as an icon of fashion and beauty."

An image from said campaign is at left. It's so much less racy (and infinitely more creative) than the coke-whore glamazon variation. < /sarcasm >

Inspired by these curious events, MyItThings wrote a post on fakedvertising that pretty much states Sisley (or someone who loves the company enough to throw together some pretty well-made creative) pulled a clever one with this effort.

Way to go.

by Angela Natividad    Jul-25-07    
Topic: Guerilla, Online, Viral, Word of Mouth



Forget Obama Girl, Giuliani Posse Girl Tops Bootylicious Chart

When we viewed the latest Obama Girl video in which she squares off against a trio of Giuliani Girls, we, of course, enjoyed watching Obama Girl, the beautiful Amber Lee Ettinger, shake, twist strut and generally amaze us with her beauty. But, every so often our eyes were distractingly drawn to one of the ladies in the Giuliani posse who seemed to curvaceously jut outward in every direction. With each bend of the hips and thrust of the chest, seemingly impossible curvaceousness filled the video as if Amber Lee weren't even present.

A little digging reveals the woman to be none other than former WWE Diva and model Rebecca Dipietro who does, indeed, posses amazing curves and isn't afraid to show them off. Anyway, as you know, it's probably just us and non one else suffered this distraction from the beautiful Amber Lee but we thought we'd make you queasy by sharing because, well, we like to emotionally mess with our readers.

by Steve Hall    Jul-19-07    
Topic: Racy, Video, Viral



Over Stressed Businessman Freaks Out in Hotel Lobby

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The really scary this about this pseudo security tape of a business man having a meltdown in a hotel lobby is we've seen very similar things in real life. Clearly, we are way too stressed out but Cisco claims it has the answer with its Unified Communications product, one of those bring it all together business communication wonders you hear so much about but no one actually uses.

Anyway, the video points to Don't Have A Meltdown which is a representation of a psychiatrist's office where the doctor promises cures for freaked out business people. The video is finding widespread success on Break, MySpace, Filcabi, YouTube and all sort of other video sites since its launch a few weeks ago. Ogilvy West created.

by Steve Hall    Jul-18-07    
Topic: Online, Video, Viral



Adrants Targeted by Miami Serial Killer

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Holy shit! It seems we've been targeted by a Miami serial killer according to a WBFX news report. Curiously, all five of the serial killer's victims have been male, in their 30's and work in the media industry. Chillingly, our name has been scrawled in blood on a wall in Miami and on a piece of paper found by the police naming us the killer's next victim. Even more chillingly, we were just in Miami for a conference.

In fear, we've barricaded ourselves into our offices with one inch thick back issues of Vogue and blocked the the windows with the hundreds of Casale Media bags we've collected at ad:tech conferences over the years. The police have been called and we hope the industry's prayers are with us.

OK, OK. It's all just one of those personalized video promotions, this time, for the Showtime series Dexter which will begin airing on FX in the UK.

by Steve Hall    Jul- 5-07    
Topic: Good, Social, Strange, Video, Viral



What's to Love about European Cinema? The Sex, Baby, the Sex

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Let's be realistic. Artsy qualities aside, one of the biggest selling-points for European films in the US market are the sex scenes. The hot, steamy, sometimes seamy or wholly improbable sex scenes.

With that in mind, YouTube user EUTube released a montage called Film Lovers Will Love This!, in which a bunch of steamy moments from EU films (well, mainly Amelie) are knitted together to join in one harmonious slogan: "Let's come together."

Supporters call it a celebration of European cinema but British Conservative MEP Chris Heaton-Harris called it a "cobbling-together" of "44 seconds of soft porn" that wastes taxpayers' money and does nothing to solve the European film industry's "image problem."

We figure it's a little lopsided to glean quotes from a British publication when it's the Italians, Spaniards and French doing all the grunt work. After all, where do you find those racy PSAs we love so much? Not at the home of Big Ben.

by Angela Natividad    Jul- 3-07    
Topic: Cause, Good, Online, Trends and Culture, Video, Viral







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