Gary Brolsma, famous for starting the worldwide Numa Numa craze over a year ago is back and back in a big way. He's capitalizing on the global viral fame he achieved with his original home grown video with a new "New Numa" video to promote his New Numa website on which people can enter the $45,000 New Numa contest by making their own video to the tune of the New Numa song. Making sure to fully capitalize on his fame, Gary also offers ringtones, iTunes downloads, chats with Gary, Cafe Press Numa Numa gear and an Americanized version of the song by Dan Balan. It's all pretty kitschy considering Gary's beginnings and, if successful, a proof point on the power of viral marketing.
Of course there's already detractors saying he's sold out but others thinks he's leveraged his unplanned fame into something with a revenue model. We side with the latter and think the dude could be onto something big. You can check out all the angst here in the forum section of the site. It's all pretty obsessive but fun at the same time.
In support of the potential of viral advertising, we are duty bound to force feed you this force fed viral (cartoon and video) that attempts to force itself, like the NZgirl helicopter stunt, to go viral because, well, that's what viral's about right? I mean all you have to do is create some witty thing like Pherotones or slap a few pictures of the King with Brooke Burke on Flickr or make a stupid video clip of some guy break dancing or, oh, let's see, create a video illustrating how your agency goes about pitching the Subway account just to, oh, prove that viral marketing works and just sit back and watch it all happen.
So, we're going to oblige AdWeek cartoonist David Jones in his quest to prove just about anything you want can become viral because, well, the agency told the client they could do it and, dammit, they're gonna do it. So take a look at Send to a Friend!
With the tagline "you have no idea what a difference that makes" applied to both sex without a condom and the choice between living healthy or living with AIDS, this video showing two men in the throes of getting it on sends a powerful message and hopes to raise awareness in the country of the increasing spread of HIV in the gay community.Created and released virally on the web by AddictAD, the video has been viewed 200,000 times since launching less than a month ago. A heterosexual version is planned as well.
To promote the launch of Koch Media's Crusty Demons game, London's New Media Maze has created a virally-intended little game in which you decide where on a woman's body you want place a tattoo, write a message then send it to a friend. We found ourselves somewhere in the middle of two round objects with the message "Adrants Was Here."
- Davis Freeberg sends us this long form commercial for TiVo called Blue Moon which is a 50's-style video explaining an important scentific discovery that turns out to be, yes, a TiVo.
- While we really like this new campaign for Florida's Commerce Bank which, in the TV spot, asks "When did you stop thinking you were a magician?" and other kid-related things along with images of kids that change to adults at the end of the commercial, there seems to be a missing transition between the innocence of dreaming in kidhood and Commerce Bank's assertion you can keep dreaming in adulthood if you bank with them. The work was created by Hispanic agency, The Lab thelabideas.com
- Put your Hispanic marketing caps on because the demographic segment is growing eight times faster than other other groups and will, this year, match the purchasing power of African-Americans spending over &800 billion.
- Arthur Schiff, the man behind the classic Ginsu Knife commercials as well as many other informercials died earlier this week at the age of 66.
- Debuting next week during the Come Out & Play festival in New York this month will be "kill them with kindness" game called Cruel 2 B Kind. The game assigns players one weapon and one weakness which consist of random acts of kindness which are to be delivered to other players who could be anyone on the street in the game zone.
- Maverick Media has created another Windows Live Messenger video, called Bottle, that points out the dangers of using old technology to deliver office messages.
- South African singer Verity is hoping record her album by pre-selling 5,000 CDs through a project called the Lucky Packet Project to finance the cost of recording the album. About ten percent of the revenue will go to the South African charity People Opposing Women's Abuse.
- OK, this Great Escape video for the PSP game Dark Mirror is just weird but it definitely reminds one to be sure which bed they slip into the night before.
- T-list is taking social media physical by selling t-shirts on which people can place thisr top five lists of bands, movies, places or any other list one might find on MySpace or any other social media site.
- Getting even closer to the day ads will be affixed to the back of church pews, the Boy Souts of America are now accepting brand sponsorship of its Scout Badges.
- While you may have heard of this stunt already, here's the video of UK artist Bansky "punking" Paris Hilton's new CD by buying copies, altering the cover sleeve's content and replacing her CD with an audio remox of her favorite and inane comments.
- A&T is hyping its online entertainment site Blue Room by airing, on September 10, footage from the Conde Nast Fashon Rocks pre-party featuring Elton John performing highlights from the songs on his upcoming The Captain and the Kid album.
We have no idea how long this has been around but Adrants reader Steve Poland tells us he saw a text ad on Google which read, "Help save the crab. Gil the MySpace crab lost his job. Sign the petition to get him back." The ad linked to SavetheCrab, a site that pleads for people to sign a petition so Gil can get his job back after having been fired for apparently saying "I pinch" too many times in Honda Element commercial which can. of course, be viewed on the accompanying MySpace page. Eesh.
A site called Will Video For Food has put together a handy list for those thinking of wading into the cesspool known as viral video. The list, called Seven Deadly Sins of Advertising Viral Video, uses plenty of examples to back up the sins which include Make a white and brown cow. Pretend your not advertising. Spend a fortune on production. Tell consumers instead of engage them. Do a video contest because everyone else is. Set unrealistic conversion metrics. And throw in the towel and decide to just advertise around viral video. We'd add an eighth: Don't call you efforts viral until they become viral.
To promote ESPN's Fantasy Football and to smack down Yahoo and CBS Sportsline, Boston's Arnold has created ESPN Fantasy Smack Cards which you can use to send your friends some smack talk. Who knows if it'll do anything for ESPN but it sure will be therapeutic for some who need to get their aggressions out.
Aside the having been able to take a dump in the time it took these virally-intended videos for Specialized Bicycles to load, they're actually quite funny. Created by Goodby, Silverstein & Partners, one video gleefully tears a cartoon character's intestines out as he rides the Stumpjumper mountain bike and the other mocks the O.J. Simpson aerial chase. Both good. Both funny.
We just hope this Cake Group-created video the agency is currently seeding (see, we didn't way viral) was created to be horrifically bad on purpose. Otherwise, well, it seems the boys over at Cake have far too much time on their hands to play with wise-crackin' toy robots that burp, fart and pick up hotties on the dance floor. Oh wait. Damn, that sounds like fun! Hook us up with one of those dudes, Cake, so we can get out of the office and up under the skirts of...oops...sorry. This is an advertising site, right? Not a porn site. Sorry about that.