Yawn. Sorry. We just can't help it. Viral. Viral Viral. It just makes us wish the word never existed. Well, at least for describing advertising efforts otherwise known as videos. Yes, people, videos. They are, after all, just videos. THEY AREN"T VIRAL UNTIL A SHIT TON OF PEOPLE VIEW THEM!
OK, sorry, we tend to off on that one.
Anyway, Audi's out with a collection of new VIDEOS (oops, sorry) that depict freakty electrical happenings like a lawnmower gone crazy, static electricity that sends a kid across the room and a lightning storm that attack Frankfurt.
All to promote a new car. Yea. A new car. Makes one long for those boring winding mountain road commercials that just, well, show the car. Which is, after all, what everyone wants to see in the first place.
OK so first there were the Cutwater-created videos for Ray-Ban which had a guy impossibly catching sunglasses on his face. Now we have a video of a guy catching a laptop in his...wait for it...butt. Yes, over and over again laptops are tossed into this guys butt and he catches them. Already almost a million views.
You've seen them. The fake videos that attempt to pass themselves off as real all while minimizing the fact their just ads for brands. Some are stupid. Some are funny. Most are lame.
But they all have one thing in common. People who are seemingly incapable of holding a camera steady while filming the idiocy. Seriously. It's not that hard and you don't have to be a Hollywood DP to film something without the camera becoming possessed by an epileptic seizure.
Annoying and idiotic as the commonality is, it's never going to change. Why? Because if the camera remained on the video's primary subject, we'd get to see behind the curtain and the video would become even more obviously fake than it already is.
So here we have yet another shaky cam "viral video" selling some random energy drink.
Tactic 375 from the book, "How to Guarantee Your Ad Will Get Banned...And Get Seen by Millions" - make an amateur video of a teenage girl giving birth on a Leicester (England) high school field as students crowd around to watch like it's some kind of hair pulling bitch fight.
The clip comes from the National Health Service. As with many "virals," it's unbranded which, as is always the case, makes us wonder, "What's the point?" If you're just going to shock without including any viewpoint, why do it in the first place? Oh right. We can't actually tell people stuff. Then it would be advertising and people hate advertising. So we have to be all sneaky and shit. Hence faux viral clips such as this.
Actually, we should just shut up. Like the reveal of an old school teaser billboard, a branded version of this clip will be seeded later this week.
Created by The Rocket Science Group, the video was seeded by The 7th Chamber Friday and quickly got the boot from YouTube. Predictable, the press are all over it. The Sun. The Guardian. The Leicester Mercury. BrandRepublic.
In a coup to position itself as the refresher of choice for discriminating grown-ups, last year Schweppes Europe launched the Schweppes Short Film Festival.
Like Little Minx's Cadavre Exquis ("Exquisite Cadaver") project, five directors from The Sweet Shop were tasked with creating short human dramas for the 'net, the only requirement being that each film contain a "Schhh Moment."
"Consequently all the shorts make reference to Schweppes at some point, however this product placement is thankfully subtle and clever," says Creative Review, which posted the films on its blog.
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"Cheaters" depicts a guy destroying the car and motor home of his cheating wife's beau -- using a boat suspended from a crane.
And in the event you wonder why, just wait for them to talk. Then you'll go "...ohhhh" -- and maybe, if you're like us, you'll have a weird inexplicable desire to watch Deliverance.
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Berlin agency Aimaq Rapp Stolle promotes HEAD's new "Speed" racquet with a little extra-extra action from Serbian tennis star Novak Djokovic. Apparently Speed makes him so virile that he manages to run into the aisle and spit game at a blonde before the ball even returns to him.
But "spit game" is an understatement; the guy busts out with balloon animals (which would've been enough to impress us), boy band moves, nipple tassles, and seals (both animal and Navy).
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"Witness what happens when the awesome power of Nestea collides with the local bowling alley. Get ready for mayhem, hilarity, and just a hint of comical destruction." So says the YouTube description for this real fake viral [post-jump].
"dumb. bad attempt at viral nestea. I like the drink though. You don't need an idiot fake bowling. If that were a real bowling ball, that's what would've made it viral."
So says a comment there.
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Sorta. Using YouTube's annotation editor, director Dennis Liu and Krystalline Armendariz animated basically every clip they could find for this Kyle Andrews music video called Sushi. It's all technique tied to the rhythm of the song more than anything relating to the song's lyrical meaning. Wait, unless the feels so real lyrics actually does play off the artificial world of YouTube. But, YouTube is real I thought. Hmmm. So maybe there is a deeper meaning at work. Yeah, know what, just shut up and watch. Why?
Because that's a sick amount of editing here and sometimes a cool video is just that.
Hilarious! And finally! Viral breaks the fourth wall and spoofs in this Mini viral that's not a viral that, well, may actually turn out to be viral after all. This rocks. Isn't it about time we crapped on all the fake videos out there from the likes of RayBan and Levis? Yes, indeed, it is time. And this one does it superbly.
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@adrants
@stevehall
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