Now here's something that will likely not amuse McDonald's. Rafi Kam of Oh Word and blogger Dallas Penn have created what, we think, has the potential to become a fairly successful viral video. The video explains how to get a Double Cheeseburger off the Dollar Menu and, with some special "have it your way" ordering, add Big Mac sauce, large-cut onions and a seeded bun (which don't cost extra) and transform the lowly one dollar double cheeseburger into a $3.39 Big Mac. And, with the addition of some fries, the whole thing becomes what the pair call the Ghetto Big Mac.
Claiming the Internet has been good to him, and considering not much else has since his Knight Rider days, David Hasselhoff in now appearing in an online video for UK broadband company Pipex.
Here's a collection of promotional clips for Studio Artois Live, a Stella Artois-sponsored UK outdoor film festival to be held July 22-23 in Greewich, amp up the film geek factor by filming people calling out continuity errors in movies such as Ferris Bueller's Day Off and Kill Bill. Some are funny. Some are not.
Those people who were offended by those cute Charmin bears doing their business are gonna go nuts when they see this newish Publicis UK-created Charmin clip called A Little Bit Rude which has great fun highlighting the many names we give to a certain bodily function. To accompany the video, Charmin has made, perhaps, the best use of a blog to date: encouraging people to submit their favorite euphemism for taking a dump. Believe me, there's some you've definitely never heard before such as "Backing the big brown motor home out of the garage" and "Releasing the chocolate hostages." Have fun. Add your own. And please. Please make sure you forward this to all those people you know will be offended so we can all pretend we're in elementary/grammar/primary school again. Come on. Just for today. Then we can leave the bathroom humor behind and go back to our boring lives.
While this click to call promotion for the Opel Astra Twin Top is Dutch, we're told it's good and when we visited it seemed to be so if in a very weird way. Somehow the car is being promoted by having people blown into the sky by a jet airplane and then landing on a billboard. Oh, and there's this weird scientist dude who mumbles into a phone and holds up a sign. Yes, it all has to to with the Estara-powered click to call feature but we'll leave it to our Dutch speaking friend over at Adland to explain further. At least we think she speaks dutch or whatever language this is in because, clearly, we are just a clueless, lazy American who can't get off his ass to learn a second langauge.
Anyway, if you want to check out the campaign, go here, enter your first name, last name and your telephone number. The campaign has generated 300,000 calls from 15 countries so we suppose "successful" would be a good label to give this campaign.
For years, Keta Keta has been creating great virals for various causes such as two videos promoting peace in the Middle East, one for an anti-spam company and one promoting Israel as a Holy Land of a different sort. Now, due to the success of Keta Keta's Holyland video which achieved 15 million views in the first three months, the Israeli Ministry of Tourism has hired Keta Keta to create an "official" web video to promote Israeli tourism.
Riffing off the first video which twisted biblical connotations on their head, this first official video dabbles with football themes, the power of physical beauty and illustrates why the country didn't make it to this year's World Cup.
Anytime a press release comes in and claims it's schilling the next great viral, prior to its release, mind you, we always wince a bit and try to refrain from opening the window and screaming "a viral can't fucking be a viral until it's actually gone viral!" OK. Now that we have that out of our system, we're pleased to announce the release of Inspiration, the latest Wieden + Kennedy/Amsterdam created Bottle Films...um...viral from Coke. It carries the "Coke Side of Life" tag and is all hippy dippy with...hold your breath..."cutting edge new bands and music to soundtrack the films and re-enforce Coke as a relevant brand to teens."
OK, then. Enjoy. Because Coke adds life and gives you a feeling you can't beat which makes you smile and look up while you realize life is good which makes you feel the difference so much that you want buy the world a Coke because you know things go better with a Coke especially when catching the wave as you play during the red hot summer, relaxing with your Coke and the realization that life is good and that Coke is most definitely it.
Acknowledging the power of online communities, blogs and social media, HP is releasing the next series of its "The Computer is Personal Again" campaign online before it hits TV. Unfortunately, the three commercials, starring Mark Burnett, Pharrell Williams and Mark Cuban, will not take full advantage of the web's viral capabilities as, according to the press release, the spots will be released on the HP website and, apparently, not simply seeded out to YouTube, a far faster method of spreading them around. Surely, they will end up there anyway, but HP has chosen to launch them from a site that, on the plus side and the reason they are hosted initially on HP's site, is said allow people to create personalized versions of the spots to feature on blogs or to send to a friend. This, of course, follows nicely with the personalization focus of the campaign.
FishNChimps thinks this sequel to the Obey the Suit viral for U.K.-based tailor Lutwyche Bespoke isn't as good as the first. We'd agree but go further and say it's absolutely horrible compared to the original. The initial one was odd, different, weird, strange and freaky. The sequel has none of that. It's flat, boring and a waste of the budget they spent creating it.
Now we know why AOL still has so many users. Try as they might, canceling an AOL account is, apparently, a nightmare, a point proved by one Vincent Ferrari who recorded his exchange with an AOL customer service rep while canceling his account. It took Ferarri a total of 21 minutes to complete the cancellation and the five minute he spent with an actual human being are simply priceless. The CSR berated Ferrari, who is 30, to the point of asking to speak to his father because he thought Ferrari was making wrong decision in canceling the account. While, AOL did reply to the MSNBC report on the incident with an apology and a statement it had fired the CSR in question, there are, according to Ferrari, many others who have had similar experiences with the company. In the world of social media, consumer-generated media and YouTube, there's no hiding shady business practices any longer.