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While this click to call promotion for the Opel Astra Twin Top is Dutch, we're told it's good and when we visited it seemed to be so if in a very weird way. Somehow the car is being promoted by having people blown into the sky by a jet airplane and then landing on a billboard. Oh, and there's this weird scientist dude who mumbles into a phone and holds up a sign. Yes, it all has to to with the Estara-powered click to call feature but we'll leave it to our Dutch speaking friend over at Adland to explain further. At least we think she speaks dutch or whatever language this is in because, clearly, we are just a clueless, lazy American who can't get off his ass to learn a second langauge.
Anyway, if you want to check out the campaign, go here, enter your first name, last name and your telephone number. The campaign has generated 300,000 calls from 15 countries so we suppose "successful" would be a good label to give this campaign.
For years, Keta Keta has been creating great virals for various causes such as two videos promoting peace in the Middle East, one for an anti-spam company and one promoting Israel as a Holy Land of a different sort. Now, due to the success of Keta Keta's Holyland video which achieved 15 million views in the first three months, the Israeli Ministry of Tourism has hired Keta Keta to create an "official" web video to promote Israeli tourism.
Riffing off the first video which twisted biblical connotations on their head, this first official video dabbles with football themes, the power of physical beauty and illustrates why the country didn't make it to this year's World Cup.
Anytime a press release comes in and claims it's schilling the next great viral, prior to its release, mind you, we always wince a bit and try to refrain from opening the window and screaming "a viral can't fucking be a viral until it's actually gone viral!" OK. Now that we have that out of our system, we're pleased to announce the release of Inspiration, the latest Wieden + Kennedy/Amsterdam created Bottle Films...um...viral from Coke. It carries the "Coke Side of Life" tag and is all hippy dippy with...hold your breath..."cutting edge new bands and music to soundtrack the films and re-enforce Coke as a relevant brand to teens."
OK, then. Enjoy. Because Coke adds life and gives you a feeling you can't beat which makes you smile and look up while you realize life is good which makes you feel the difference so much that you want buy the world a Coke because you know things go better with a Coke especially when catching the wave as you play during the red hot summer, relaxing with your Coke and the realization that life is good and that Coke is most definitely it.
Acknowledging the power of online communities, blogs and social media, HP is releasing the next series of its "The Computer is Personal Again" campaign online before it hits TV. Unfortunately, the three commercials, starring Mark Burnett, Pharrell Williams and Mark Cuban, will not take full advantage of the web's viral capabilities as, according to the press release, the spots will be released on the HP website and, apparently, not simply seeded out to YouTube, a far faster method of spreading them around. Surely, they will end up there anyway, but HP has chosen to launch them from a site that, on the plus side and the reason they are hosted initially on HP's site, is said allow people to create personalized versions of the spots to feature on blogs or to send to a friend. This, of course, follows nicely with the personalization focus of the campaign.
FishNChimps thinks this sequel to the Obey the Suit viral for U.K.-based tailor Lutwyche Bespoke isn't as good as the first. We'd agree but go further and say it's absolutely horrible compared to the original. The initial one was odd, different, weird, strange and freaky. The sequel has none of that. It's flat, boring and a waste of the budget they spent creating it.
Now we know why AOL still has so many users. Try as they might, canceling an AOL account is, apparently, a nightmare, a point proved by one Vincent Ferrari who recorded his exchange with an AOL customer service rep while canceling his account. It took Ferarri a total of 21 minutes to complete the cancellation and the five minute he spent with an actual human being are simply priceless. The CSR berated Ferrari, who is 30, to the point of asking to speak to his father because he thought Ferrari was making wrong decision in canceling the account. While, AOL did reply to the MSNBC report on the incident with an apology and a statement it had fired the CSR in question, there are, according to Ferrari, many others who have had similar experiences with the company. In the world of social media, consumer-generated media and YouTube, there's no hiding shady business practices any longer.
To both see if they could become famous and to do their journalistic duty, two Entertainment Weekly writers, Jason Adams and Scott Brown manufactured a video they hoped would go viral and reported on the process they went through to make it happen. With advice from people at CollegeHumor, MySpace, Google Video, AOL Video, comedian Anthony King and Time Inc. lawyers, the pair shot a video of Brown breaking up with a mannequin named Becca Kelly.
To date, the video has been viewed 7,700 times on YouTube and the effort has been called a failure by Brown and Adams. It was too long. The jokes came too late in the video and the lawyers got involved. Well, we'll see. No one new who the Numa Numa kid was for a while so we'll see where this goes.
Ah, yes. Another mysterious site with a countdown clock. Don't the creators of these sites, in this case, according to Whois information, Cincinnati Ohio-based hyperQuake, know this has been done a million times before? Do they think we will actually care what the countdown leads to? Are they so bold as to assume there is something unique about what they are about to announce? Oh wait. Of course they do. This is advertising and when we create cool campaigns like this we just know the entire world will be jonesing right along with us.
The countdown site, called Debunkify, is accompanied by a video on YouTube and billboards and TV ads in several Ohio locations. The billboards proclaim, "kill the myths before they kill you" and the site indicates all will be revealed July 10. OMG, we just can't wait. Can you? Yawn.
Adrants reader John Brock sent us this link to Oooooouch.com. Yes, that's six O's. It leads to a site on which eight beach babes laying on towels and wearing various bikinis are waiting for you to touch them. You soon realize touching them in a certain order creates a song. Yes. Fingering them with the mouse makes them squeal. Who knew? Anyway, it's for Sundown sunscreen and was created by DDB Brazil. Figures. Capital of the bootie. Our favorite "note" is the second from the right.
- Two guys are following England around Germany as the 'Unofficial' Coca-cola mascots and reporting back to fans via their video blog.
- Here's a little Aussie viral for a roadside assistance company that puts a twist on on asking mom and Dad to use their car.
- Here's the third installment of the incredibly stupid Truth campaign in which the guy with the goofy hair calls attentions to jogging, M&M's and smoking addiction. It's just not working.
- Walking in on your hottie having sex with a bunch of other guys and not flinching is a poker face Poker.com would appreciate.
- Katherine Harris' U.S. Senate Campaign is getting some seriously hilarious spoof treatment and is racking up tons of views in the Huffington Post Contagious Viral contest.
- Here's what Aussies do to promote cricket in London.
- More Nike Joga Bonita football...uh...soccer fun.