|
Subscribe to RSS
|
||||
 |
|||||
David Ogilvy Promotes Advertising Week In an unsanctioned effort to promote New York's upcoming Advertising Week, Asa Bailey has created a film which posthumously features David Ogilvy riffing on the ad industry's changes and encouraging those in the industry to attend Advertising Week. Of course, the whole thing just leverages Advertising Week as a platform to promote Asa Bailey. Search Site 118 118 Promoted With Viral Video Series To promote the UK-based search engine 118 118, several viral videos were created over the last month which, in their own weird way, have something to do with driving viewers to a promotional site which then leads to the 118 118 search page. The page provides searches for businesses, people, addresses, films, train times and the Internet. The videos, which are made up of odd situations - an old guy skateboarding, a homeless guy having a gourmet dinner out of a trash can and a guy your goes nuts on a traffic cop, all of whom don a 118 118 head bandanna and a black mustache - are just odd enough to create necessary curiosity to see what 118 118 is all about. At least it did for us. Lee And Dan Return With Charitable Work Lee and Dan of the famed Volkswagen Suicide Bomber ad have created, along with production company Quiet Storm, a Sixth Sense-like online video, called We Hear Scared People, to call attention to the UK charity Childline, a service children can call when they are faced with abuse. The work was done mostly for free to raise money for the organization. Marriott Says Fat People Should Eat The Buffet Obviously not a commercial running in the hyper-PC U.S., this spot promoting a Marriott All You Can Eat Buffet makes no apologizes for fat people being difficult to kidnap. Lips Moan For Lynx Deodorant Not exactly the sort of site you want to visit at work unless you turn your volume way down, Lynx/Axe has developed a simple, little keyboard game that, for every different key you press, the pair of lips on the screen utter a different sort of moan. As Adland mentions, some enterprising soul could string all these sounds together into one huge, orgasmic song. The D, J and Y keys get right to the point. One has to wonder just how weird the recording session for this must have been. Media Falls For Viral Hook, Line, Sinker Intended to look like a bunch of fellow employees helping a 31 year old, un-married co-worker find a date by placing a billboard and creating an accompanying website, the effort, created by Lindon, Utah-based logo design company LogoWorks turns out, apparently, to be a LogoWorks recruitment campaign as indicated by the DateLance website copy which reads, "You don't have to DateLance to meet Lance. You can work with him," followed by, surprise, a link to the recruitment section of LogoWorks. Also indicative this is marketing ploy is the DateLance.com disclaimer mice type which reads, in part, "You may not use DateLance.com if you 1) do not have a sense of humor 2) fear rejection." Humorously and the the unmitigated glee of LogoWorks, hundreds of news organizations took the bait and reported the story straight singing the campaign-induced "guy needs date, friends help with kooky campaign" tune. Even the Washington Post ran the story, headlined, "Friends Mount Billboard for Bachelor." GAP Launches Dressing Room Viral The GAP has created a site, called "Watch Me Change," on which visitors can play dress up and dress down with virtual models whose body size, facial features and clothing can be customized to suit an individuals taste. The model then does a little strip tease, goes in the the changing room and emerges, dressed as the chosen clothing. Of course, it has the whole send to a friend thing so we guess we have to call it a viral of sorts. It's mildly entertaining. AOL Uses Blogs and Video to Introduce AIM Mail To promote its new AIM Mail, AOL has a couple of strange online videos, created by Attik. One has a receptionist drifting into a daydream which consists of superhero midgets...oops...dwarfs...oops...little people giving her a tickle attack. The other has a pair of sushi falling in love only to have one killed by getting eaten. Both end with @aim addresses and no other form of linkage. Once at the AIM Mail site, there are blogs that promote the videos. The videos can be viewed here and here. Nestea Ice Gets Kooky Microsite Treatment Adverblog points to a microsite, created by Juxt Interactive and done up with a combined country/hip-hop/British twist, for Nestea Ice which hopes to attract 12 to 24 years olds guys with its music videos, T-shirts, branded character stories and a contest which offers chances to win a bunch of Sony products including a TV, mini stereo, PlayStation 2, games, music CDs and inflatable chairs. 'Billy The Finger' Promotes Virgin Mobile Puppet Vision Blog points to another chapter in Virgin Mobile's Canadian "The Catch" campaign. This one, called "Billy the Finger," consists of a site with several videos in which finger act out various scenarios involving a shady cell phone salesman who attempts to convince Billy to sign up for one of those "bad" cell phone plans. The execution provides the viewer with the option to make decisions for Billy and view the various outcomes which include a trip to prison, a threesome, a hot cheerleader, circus acts, unintentional rear entry and finger burning. The site is being promoted with fake "Wanted" posters in Toronto which don't mention Virgin Mobile but simply point to the Billy the Finger website which, as all viral-intended creations do, has a send to a friend feature which is labeled, cutely, "Finger A Friend." It's well done and amusing enough to create interest in checking out the various chapters of the story. 
|
Source: Viral Video Chart
|
