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To promote the Spike TV's Ultimate Fighter 2, Ignited Minds has created an online game called The Office Octagon which pits colleagues against one another and tests their toughness in three rounds. Players can invite others to join the game via email or IM. The rounds include a flashing barrage of uncomfortable text, a slew of awkward pictures and a bombardment of embarrassing office insults. The first one to tap out loses.
Being a male focused show and a male focused game, the prized is, well, female related in the form of a photocopied, autographed image of a thong-clad butt. How original. Yet, sadly, how appropriate and on target.
Adland points to another funny Opal viral from McCann Erikson and MRM Partners which brings back memories of the Ford EvilTwin and Ford SportKa cat decapitation virals. In this viral, no animal gets decapitated but a cute, fluffy dog does get pushed aside for man's new best friend: the Opal Astra GTC.
In an unsanctioned effort to promote New York's upcoming Advertising Week, Asa Bailey has created a film which posthumously features David Ogilvy riffing on the ad industry's changes and encouraging those in the industry to attend Advertising Week. Of course, the whole thing just leverages Advertising Week as a platform to promote Asa Bailey.
To promote the UK-based search engine 118 118, several viral videos were created over the last month which, in their own weird way, have something to do with driving viewers to a promotional site which then leads to the 118 118 search page. The page provides searches for businesses, people, addresses, films, train times and the Internet.
The videos, which are made up of odd situations - an old guy skateboarding, a homeless guy having a gourmet dinner out of a trash can and a guy your goes nuts on a traffic cop, all of whom don a 118 118 head bandanna and a black mustache - are just odd enough to create necessary curiosity to see what 118 118 is all about. At least it did for us.
Lee and Dan of the famed Volkswagen Suicide Bomber ad have created, along with production company Quiet Storm, a Sixth Sense-like online video, called We Hear Scared People, to call attention to the UK charity Childline, a service children can call when they are faced with abuse. The work was done mostly for free to raise money for the organization.
Obviously not a commercial running in the hyper-PC U.S., this spot promoting a Marriott All You Can Eat Buffet makes no apologizes for fat people being difficult to kidnap.
Not exactly the sort of site you want to visit at work unless you turn your volume way down, Lynx/Axe has developed a simple, little keyboard game that, for every different key you press, the pair of lips on the screen utter a different sort of moan. As Adland mentions, some enterprising soul could string all these sounds together into one huge, orgasmic song. The D, J and Y keys get right to the point. One has to wonder just how weird the recording session for this must have been.
Intended to look like a bunch of fellow employees helping a 31 year old, un-married co-worker find a date by placing a billboard and creating an accompanying website, the effort, created by Lindon, Utah-based logo design company LogoWorks turns out, apparently, to be a LogoWorks recruitment campaign as indicated by the DateLance website copy which reads, "You don't have to DateLance to meet Lance. You can work with him," followed by, surprise, a link to the recruitment section of LogoWorks. Also indicative this is marketing ploy is the DateLance.com disclaimer mice type which reads, in part, "You may not use DateLance.com if you 1) do not have a sense of humor 2) fear rejection."
Humorously and the the unmitigated glee of LogoWorks, hundreds of news organizations took the bait and reported the story straight singing the campaign-induced "guy needs date, friends help with kooky campaign" tune. Even the Washington Post ran the story, headlined, "Friends Mount Billboard for Bachelor."
The GAP has created a site, called "Watch Me Change," on which visitors can play dress up and dress down with virtual models whose body size, facial features and clothing can be customized to suit an individuals taste. The model then does a little strip tease, goes in the the changing room and emerges, dressed as the chosen clothing. Of course, it has the whole send to a friend thing so we guess we have to call it a viral of sorts. It's mildly entertaining.
To promote its new AIM Mail, AOL has a couple of strange online videos, created by Attik. One has a receptionist drifting into a daydream which consists of superhero midgets...oops...dwarfs...oops...little people giving her a tickle attack. The other has a pair of sushi falling in love only to have one killed by getting eaten. Both end with @aim addresses and no other form of linkage.
Once at the AIM Mail site, there are blogs that promote the videos. The videos can be viewed here and here.
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