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Get Your Steve Hall Christmas Doll! To demonstrate the new Memo Share, a print and video sharing service, Woo Agency created Made Up Memories, yet another insert-your-picture video maker which, shocker, you can send to your friends. So here I am promoting the Christmas season "it" toy, Dance'y Pants Steve. Yea, you read that right. My face (from an old picture which I can't seem to eradicate from the bowels of Google) is atop a dancing bunny who looks like he's one of those Barney characters. Adidas Taps Footballers For Viral Effort Adidas is out with a few new video clips they hope will go viral. They feature Liverpool footballer Steven Gerrard kicking balls at clay pigeons, Togolese footballer playing a video game with his shoe, Real Madrid footballer Arjen Robbenwatching his shoes get a mysterious tune up and German footballer Michael Ballack kicking balls at, well, watch and find out. Bike Hero Puts Pedal to Punk Rock. This looks like fun. And before you self-harm on account of your incapacity to contrive something this cool with nothing but gamer love and idle time, take comfort: it was apparently pretty well-funded. Paul Isakson -- better known as @Don_Draper -- says the faux fan effort is actually a promo for Guitar Hero World Tour. Created by Droga5 under the madflux facade, it's already had nearly 520,000 views in its first 24 hours live on YouTube. Thanks @RobertGorell for passing us the link and agency info. UPDATE: Steve Coulson persuaded us to call Feed Company and find out if they're the genies behind "Bike Hero." The person we talked to was all evasive and weird about it, so we called one of Feed's contractors and got bonafide confirmation: YES, Feed Company seeded the vid for Droga5. No surprise, I guess; who besides Feed disseminates astroturf amateur vids that people actually watch? Wonderglen Brings Back Glory Days of Viral Wonderment What happens when your highly elaborate, intricately planned, deeply seeded viral accomplishes nothing but rack up less than 6,000 views on YouTube and a handful of mentions on obscure sites? You send an email to Adrants, of course! It's been a long time since we've seen one of these good old fashioned viral wannabe things so here we go. Here's the email: The Art of the PR Release, aka, Try a Strap ... on. This is an advertising public service, trust me. After saying yes to Steve that I'd help out, it became clear right away that the big difference between my blog and Adrants is the amount of email submissions he and Angela get. Holy 10-Page Wiki Entry Batman. Hardest part? Reading it all to find the good stuff. Easiest part? The keepers, rare as they are, because they just stand out. I'm sure Steve looks for the same things in a PR release that I do too: Short and sweet, addressed to me by name, and a full url of creative that has actually run or just launched. Stories about future partnerships? Means nothing. Show me the money. The absolute killer though is mass emailings starting with FOR IMMEDIATE RELEASE or HELLO or that say "If you wish to know more, please contact us" without including, uh, anything. DELETE. Cutting through the clutter is important-short and sweet and cool is what I got today. 7K Gorilla Run, Absinthe Revisited, Gay Puppy Poems - Gay folk write odes to pet pups. - Folksy new site for Kubler Absinthe. The "Creativity" tab suggests an upcoming CGM effort where people can "contribute to the myth of Absinthe." See videos for preparing mixed drinks. They're cool, and don't you love that background music? Also check out "fact and fiction" and the how-to-drink, which I thought was really neat. By Decon/NY. - Palin inspires rampant web subculture. So many options! Brings back fond memories of Miss South Carolina. - Really good resource on getting paid to blog. - M. M. McDermott is not impressed by Millennials, but he'll cater to them on the Baltimore Sun's hipster spin-off. While reading a stylebook and wearing a nametag labeled "COCK."
by Angela Natividad
Oct- 3-08
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Topic: Brands, Campaigns, Events, Good, Guerilla, Online, Publishing, Social, Strange, Trends and Culture, Viral Stock Photo Faux-Viral Attracts Bloggers, But Not Corbis Everyone that starts an agency has a dream account -- a client that, upon winning its business, validates your ability to both create and persuade. Corbis is that dream for General Projects, a just-launched design shop that wooed its prospective client with Schtock.com. Schtock is really flippin' cool. Each time you reload the site, you see a random, totally abstract image. When you click on the "About the image" tab, you'll find each one was composed of many stock photos. The work at left, for example, is called "Emo." Here's how many stock photos it took to produce it. The site blog claims Schtock is the lovechild of someone at "a major stock photo company," putting illicit use to imagery that see nothing but the cutting-room floor. "Corbis" isn't mentioned outright, but all the photos can be found on Corbis's image search.
by Angela Natividad
Oct- 1-08
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Topic: Agencies, Brands, Good, Online, Promotions, Strange, Viral Death by MINI? Sensational. In an online spot called "Bzzzz. Mini Clubman," a passel of geriatric houseflies gather 'round for the emotional funeral of an ex-buddy, whose death is characterized as one "every fly wishes for," "legendary" and "bigger than life." What happened to him? He was flattened mid-flight by a Clubman. Bud Light's 'Swear Jar' Scores 'Outstanding Commercial' Emmy Anheuser-Busch won its first-ever Emmy for "Swear Jar," a spot where employees at an office add change to a jar every time somebody swears. Not so unusual, except the secretary's revealed that the money might be used to buy packs of Bud Light for the office, so even the top execs see motherbleep!in' bleep!suckers around every fuckin'! corner. Produced by DDB/Chicago via Hungry Man. The PR folk say it's been watched 12 million times online and has never appeared on TV. Once again Bud Light scores with what in waking life we'd call a vocal tic. See a spot it ran earlier this year, when the word of the week was "dude." Chris Blake Uses Digital Angst to Promote Weepy Ballad Art, movies, TV, books and music have probably depicted the break-up from every possible angle. So if you're an indie artist trying to ride a power ballad to fame, what's a homie to do? Tap the zeitgeist. Pun intended. For his song Someone Else, Chris Blake claims to have Googled "biggest regrets" and cobbled the results into a music video, which he then posted on YouTube. Regrets range from provocative ("My reluctance to hold my daughter") to banal ("Spending too much time on Facebook"). I dig the contrast between the words and backgrounds.
by Angela Natividad
Sep-15-08
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Topic: Online, Promotions, Trends and Culture, Video, Viral 
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Source: Viral Video Chart
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