Well at least it's not a Winding Mountain Road. To promote the Chevy Cruze Turbo in China, Eight Partnership produced a video which has a collection of Chevy Cruze's in a game of Pac Man. A white Cruze is Pac-Man and several Black Cruzes are the ghosts. Reportedly, it's garnered 1.4 million views online.
Re-imagining the Star Wars Kid, BMW's Tablecloth Trick, Charlie Bit My Finger, the Diet Coke Mentos Experiment and our favorite, Where the Hell is Matt, Stemilt Growers' Clem and Milty have some fun re-enacting classic viral video clips.
Of the campaign, Stemilt Marketing director Roger Pepprl said, "Clem and Milty are fun characters that have a tough time successfully recreating these videos, many of which have become sensations on YouTube. We teamed up with Howell at the Moon to create these videos in hopes of entertaining people online, as well as educating them that Washington produces the best apples in the world."
See the videos here. They're kinda funny. And they bring back warm memories of video's early days...when a viral really was a viral.
Viral plant? Seeded video? Stealth marketing? Random video which just happens to have three Frito Lay products in it? You decide.
It's got 24,000 YouTube views so far. It's on eBaums World. It's on Digg. Who knows. Who cares.
"Dude did you see that?"
"Dude, this is awesome!"
"Dude, are you getting this?"
Really bad acting. Random third guy who just happens to be there filming.
BIG ASS SHOT OF A KFC BAG.
Yea, it's a "viral."
"I'll tell you one thing, Ladies don't like sleeping on bricks. They like Douvets and high thread counts. More cushion." Those are words of wisdom from @OhDoctah who has just published a video response to Isiah Mustafa's series of Old Spice videos.
We'll tell you now, if your preference is to view well built men with six packs, you might want to skip watching this video. View at your own risk.
"Who wants to smell like semen...uh...sailors anyway?"
We thought the industry had grown up. We thought it had left this planted viral idiocy behind. We thought advertisers finally realized people can see through this crap the first second it appears. Sadly, there are still those in the business that believe the public is gullible enough to accept whatever is shoveled down their throat. That, or it's all post-viral ironic brilliance.
So here we have a video of a bunch of guys at McDonald's at Fisherman's Wharf in San Francisco. On the bun of a Big Mac they see the face of Jesus...uh...Burger King's The King. Yea, he's right there embedded din the bun.
Commenting on the potential inaccuracy of this planted viral, one commenter wrote, "What the fuck? That's not the bun from that Big Mac. Try to place the right kind bun next time dumb ass!!!"
- Someone says this video of a drunk dude attempting to get his flip flops on is a branded viral video. We think it's just a video of a drunk dude attempting get his flip flops on.
- Out of the top ten "best internship" companies, two are agencies: Mullen and Crispin Porter + Bogusky. See the list at InternshipKing.
- CandyStand is out with a new game for Trident Gum. It's all about gm stacking.
- Oink Ink has announced Call or Entries for its 13th Annual Dead Radio Contest which honors the best radio ads which were never produced. Get details here.
- "You have to see these awesome football skills. They will blow you away." Hey, we're just passing along the seeder's message.
- Who knew buying a lottery ticket could be so much fun? In Washington, it seems, a lot.
- Here's a really, really lame spoof of the Old Spice I'm on a Horse commercial.
Well what's more funny than a pompous politician getting his nuts bit by a dog? Well, a lot actually, but this bit from NAMCO for Dead to Rights featuring "MP Duncan Gurney" talking about violent video games is perfect for gaming's target audience: adolescent boys who obsess over bathroom humor. Oh, and everyone else who like to see a dick get his due.
Hey, it's better than a naked Chuck Liddell working out. Yes, Reebok has discovered the wonders of viral video booty. It's so easy, we wonder why every marketer doesn't do it. It's a simple, three step recipe. Find hot girls with nice asses. Dress them in bikinis or thongs (or hot pants if you're not daring enough). And film them shaking their asses.
Oh yea, there's a fourth step. Don't forget to slap your logo on their ass.
We get strange emails here at Adrants all the time but we've never received one asking if the creation of a "viral" video was out own doing. That's what one reader asked this morning about this Master Kong video which describes a form of meditation which is supposed to increase creativity.
We politely responded to the inquiry writing, "If it is for Adrants, it's news to us. And if we were to release a "viral," it'd be filled with big breasted women in tiny little bikinis jumping on a trampoline. Or something equally stupid and befitting our less than respectable position in this industry:)"