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Feed Company Drops Stats on Zune 'Masks' Effort Hey, remember that Zune Masks spot? Feed Company, which seeded it on YouTube and elsewhere, sent us metrics on how well it fared.
by Angela Natividad
Apr- 9-08
Comments (3)
Topic: Brands, Campaigns, Research, Trends and Culture, Video, Viral Xiaxue Was iJustine Before Justine Became iJustine Back in 2004, Singapore hottie Wendy Cheng, aka Xiaxue was just a blogger. But a very popular blogger. in Singapore, at least. Then, in 2005, a t-shirt company LocalBrand approached her to become their brand ambassador. It was sort of a big deal back then for a brand to tap the popularity of a blogger. Xiaxue was sort of like iJustine before iJustine became iJustine. That 'Banned' Wendy's Commercial Continues to Spread In case you haven't seen it (though it's a year old so maybe you have), here's the "banned" Wendy's Spicy Chicken Sandwich commercial it's creator claims he created but was not approved by the client. He says Wendy's has nothing to do with it but we're sure they're quietly smiling over the video's growing popularity. Law Firm Gets Weird With Wacky Lederhosen Video Courtesy of law firm Hanson Bridgett, here's another contender for the WTF award. In the video, we've got four musicians (lawyers?) dressed in Lederhosen playing a tune as they walk to the Hanson Bridgett offices. That's it. Nothing else happens in this video save the appearance of what looks to be Apprentice bitch Omarosa towards the end. Lightning Bolt Terrorizes, Body Spray Saves the Day Check out this crazy Dove viral based on Japanese puppet theatre. It reminded us of that scene in Funny Face where Audrey dons black garb and does interpretive dance at the existentialist bar. Except imagine the protagonist is Ugly Betty, and body odor -- not materialism -- is the source of the world's problems. Put together by Ogilvy Brazil for Dove Invisible Dry. Top Ten Rules For A Successful 'Viral Video' With a double edged sword, video guru Kevin Nalts offers up ten tips to marketers interested in doing that cool, viral video thing. From stealing ideas to using MC Hammer to predominant use of boobs to always using rap to making sure management approves the effort to not giving a shit about what people say about your brand, Nalts' tips will assuredly guarantee you success on that awesomely cool viral video idea you are planning. Yet Another 'Viral Video' Bores, Wastes Precious Moments Well that was a lot of money wasted just to tell us hiring a professional photography studio is better than using speed cameras to get the shot. and doesn't everyone just love a "viral video" that bores you for 1:15 and then causes you to utter "WTF?" during the last few seconds? But don't listen to us. We don't know anything. We're just a lame ass ad critic. We're sure there's at least a handful of people out there that will like this and that's all that matters. Giant Fake Boobs? Hmm, Must be A Viral "Please find the attached viral." Seriously? Seriously? Could that be any more 2006? Or was it 2005? Wake up people! For those still asleep, let us offer a bit of help. Repeat 300 times, slap yourself on the forehead, repeat. "A viral is not a viral until it has become a viral. Viral is a result, not an intent. Just because I call something viral does not mean it will become a viral." Ripped Abs, Bikinied Bodies Celebrate Positives of Global Warming There's no reason the debate over global warming has to center on films created by former vice presidents when it can include guys with six packs and girls with impossibly hot bodies. That's the direction LAVA Communications' Steve Hirst took with a new Australia-based campiagn he's placed on the social campaign site GoShout. The campaign's video depicts winter in the year 2079. While one might expect to see bleak, snow covered imagery, we, instead, are presented with what turns out to be a pool party complete with bikinied booty and bare chested six packs. Because, ya know, global warming has eliminated winter. AMC' Breaking Bad Does Customized Video Thing If you like sending your friends those customized promotional videos, then here's another one. It's not anywhere near as freaky as that Dexter promotion that targeted the recipient with a personalized message from a serial killer but it's not bad. It's for the new AMC show Breaking Bad which is a bout a guy who gets diagnosed with terminal illness and turns to selling meth to insure he can provide his family enough money to live on after his death. Check it out here. 
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Source: Viral Video Chart
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