We get strange emails here at Adrants all the time but we've never received one asking if the creation of a "viral" video was out own doing. That's what one reader asked this morning about this Master Kong video which describes a form of meditation which is supposed to increase creativity.
We politely responded to the inquiry writing, "If it is for Adrants, it's news to us. And if we were to release a "viral," it'd be filled with big breasted women in tiny little bikinis jumping on a trampoline. Or something equally stupid and befitting our less than respectable position in this industry:)"
We wish we could have unearthed this ourselves but credit goes to AdWeek's Barbara Lippert...or whomever sent it to her...for finding this semi-hilarious spoof of the Old Spice I'm on a Horse commercial. Folk singers Emily and Matt set the copy of the commercial to John Denver's You Fill Up My Senses.
This is just one of the many spoofs out there paying homage to this Wieden + Kennedy-created commercial. When a commercial - yea, a lowly commercial - spawns this sort of viral love, you know you've got a hit on your hands.
TMZ reports this video featuring a naked Chuck Liddell and his girlfriend Heidi Northcutt working out is a viral effort for Reebok. It seems plausible given the only thing they're wearing are sneakers. The video should probably be categorized NSFW even though all the naughty bits have been digitally covered. View video after the jump.
In what appears to be yet another Lost promotion, Oceanic Airlines appears in Kayak search results if you search for a one way flight from Sydney to LAZ on 9/22/10 and go to the last page of the results. very cool. Very weird.
It's the fake (or not) viral thing again. Just as Kobe Bryant jumped over a moving Aston Martin and did a jump shot over a pool of live snakes, we have 2008 Olympic gold medal gymnast Shawn Johnson (damn, she's cute) and 2006 Olympic gold medal speed skater Apolo Ohno stunting for Nestle.
In a Team Krispies versus Team Chocolate battle, Johnson does a back flip over a moving bobsled and Ohno skates down a luge. While the stunts look very real, the likelihood the handlers behind these two would ever allow them to be put in this sort of danger is highly unlikely.
Fake or not? Who cares. It's marketing.
- And now that fashion brands are involved, we've relabeled the flashmob FlashWalk.
- Want to be Phamous in Vegas? Oops, that's another casino's thing. Anyway, Mandalay Bay has launched the Untamed Adventure Contest. Facebook. Untamed moments. Compromising positions. Pictures. Prizes.
- Dear PR people: Don't lie. You don't want to "gauge my interest." You want me to give you press. There's no need for code words.
- Please Hire Us. Crispin Porter + Bogusky interns beg for jobs. Complete with retro flashing logo.
- If you somehow missed it during the Victoria's Secret Fashion Show, here's the :90 Michael Bay-directed commercial for your viewing pleasure.
So by now you've seen the video of Microsoft Store employees breaking into "spontaneous" dance in their new Mission Viejo store, right? If not, watch it here and then come back.
OK? Was that the most horrifically forced thing you've ever witnessed? Not that this is news or anything. After all, everything Microsoft does is forced, unnatural and desperate. What's news is the fact the video has been labeled a viral stunt.
Back in 2006, Wieden + Kennedy created a Honda Civic commercial which had a choir provide the sounds for the car in the ad. It was an amazing feat. Not as amazing as the Honda Cog commercial but much more amazing than this knock off for the Alfa Romeo Mito which is being seeded as a viral.
It's not very funny which is sad becasue everything that involves helium should be funny. Sadly, the singers in this commercials look like Alvin and the Chipmunks in church.
The Denver Egoist shares the story of an underwater billboard hoax/viral/stunt/lie in which Ivar's Seafood Restaurant placed billboards underneath the Puget Sound. They told the media the boards had been placed there in the 50's by Ivar's founder who, as the story goes, thought people would one day travel beneath the Sound in submarines. The founder wanted to make sure his advertising message was there for all to see.
Of course, the story is fake and the boards were placed there just weeks before the story was planted and the boards hauled up. While this hoax/viral/lie was making the rounds, an ad campaign touted the fact Ivar's would roll back its chowder pricing to 1950's levels in celebration of the discovery.
Trying hard to work in some party girl material before I leave, Heineken is back with the Know The Signs campaign and a Buzz Toolkit. They have a series of clips out where you can roll over parts of scenes which takes you to... more other scenes. Interactive! They have a series of different characters to watch out for. (Except I don't see drunk dad anywhere.) Ennyway, Drunk Pole Dancing looks like a lotta staged viral fun, after the jump. For my money, the Taxi spot is still the best spot I've seen for drinking responsibly.