|
Subscribe to RSS
|
||||
 |
|||||
BzzAgent to Guarantee Word of Mouth Works In either a desperate move to build buzz for a medium no one's talking about any more or a confidant move in support of its belief in word of mouth marketing, BzzAgent is offering advertisers a refund if their campaign with BzzAgent outperforms other media by 20 percent. To participate, brands must spend $300,000 across WOM and other media. Clothing Retailer Misses Word of Mouth Opportunity This weekend I took @mariagarcia to Soho to show her one of my favorite shops in the neighborhood. I had discovered it a week ago and wanted to go back with her to capture a few photos I could use in a blog post proclaiming my love for the brand. While we shopped, I snapped a few photos of elements of the in-store experience that stood out to me... until I was interrupted by a store clerk who informed me that "it is against store policy to allow customers to take photos in our store." Although I assured her that I was not some kind of spy sent from a competitor but was a blogger taking photos to show readers (who might not otherwise get to see a store that's only located at the moment in NY, TX and CA and has a rather limited online shopping experience) why I loved it, she told me that I'd need to contact the corporate office and get clearance to do so. Those Cell Phone Popcorn Videos? Marketer-Created Of Course Those videos with cell phones popping corn have been floating around since May 28 and have garnered much discussion surrounding their validity. While cell phones can fry your head and reportedly cause cancer, they don't pop corn. They can, however, take on a starring role in a series of videos for Bluetooth headset maker Cardo Systems. On the YouTube page where Cardo posted its reveal, the marketer writes, "More than 4 million people have watched our little videos since May 28, 2008. We are very happy to have made this contribution to an important international public debate." Nikon D60 Scores With Adrants As part of an outreach program where cameras are given to ... ahem ... those with an audience, Nikon sent Adrants a compact digital D60 SLR to use at the ad:tech conference in San Francisco. Without sounding like some lame PayPerPost post, the camera is really great. It takes some of the best quality images we've ever been able to publish here. Marketing Jobs
Ten Social Media 'Rules' Explored, Debated Thanks to all the Emerson College students and everyone else who showed up last night at the Bordy Theater in Boston for the panel on social media. It's nice to see interest in what's going on in the space and its encouraging that people think it's important enough to talk about. Thanks to everyone who came up to speak with me after the panel (including you who loved the Boy Bootie story:-) ). And to all in Twitter Row, watch out. I'm following you now! @SarahHutton, @amyyen, @AmandaMooney, @pamelump, @MariaGarcia, @WillWheeler (sorry if I've missed anyone).
by Steve Hall
Apr- 3-08
Comments (12)
File: Industry Events, Social, Trends and Culture, Word of Mouth
Santa Rocks, NBA Joosts, Banner Tickets, IT Socializes, Bzz Ups - This is just weird. A little Trans Siberian Orchestra. A little Santa Claus playing guitar. And a beard that won't stay on. - The NBA has announced it will broadcast replays of memorable games on Joost. - Working Tailgate Technologies, Paramount Vantage has launched a banner campaign for The Kite Runner which allows people to go through the entire ticket purchase process inside the banner. Check out one of the banners here. - Rubicon Project CEO Frank Addante explains why Silicon Valley isn't the only place where dot com business occurs and why LA is carries just as much weight. Craigslist Ads Booked, WOM Hits $1B, Ad Age IDEA Reviewed - All those fake ads on Craigslist have now made their way into book form with the publication of Johnna Gattinella's book, My Year on Craigslist. - Advertising for Peanuts lays down the law when it comes to consumer-generated content: not everyone wants to interact with your product. - Marketers now spend one billion on what, previously was free: ord of mouth marketing. - A Heroes fanboy created some mock Vespa ads using images of the Claire Bennet and Ando Masahashi characters. Facebook is No Friend to Daft White Collar Slackers Under the banner "Your privacy is an illusion," ValleyWag published this story about a careless intern at Anglo Irish Bank. After frequent absences from work, the kid requested off for Halloween weekend due to an issue at home. That same night the intern posted a bunch of pictures on Facebook of the Halloween party he apparently ditched work for. The next day, his boss responded to his email and attached an incriminating image of him in costume, then BCC'ed the rest of the office. "Cool wand," he added in parenthesis. Burn, baby, burn. But at least his fashion sense didn't go unnoticed. Facebook Ad Announcement Leaves One a Little Wanting Yesterday Facebook unveiled its online ad plan to New York advertisers hither and yon. Here's the scheme prematurely hearkened as a contender to AdWords: advertisers can make their own branded pages! For free! And that's not all. You can also buy banner ads -- LINKING TO YOUR PROFILE PAGE! Overwhelming? Something like that. But it would be wrong to say Facebook disappointed its masses. It did toss in an analytics feature, after all, and friends can actually endorse stuff they recently bought, which then appears in news feeds. That last part might be the most meaningful aspect of the announcement. If there's anything the inception of WOMMA taught us, it's that word of mouth has been a wildly underrated resource that fuels the success of any company. Our industry has been hard-pressed to generate WOM in a way that doesn't alienate buyers -- or worse, ring inauthentic. So kudos to the Facebook team for thinking outside the box. We'll see how this simple idea affects the online ad mix.
by Angela Natividad
Nov- 7-07
Comments (5)
File: Announcements, Events, Good, Online, Social, Word of Mouth
Google's Troops Seek Golden Child in Untilled Pockets of the Universe Google's a lot like college: you can stay on and get laid, or you can travel the world recruiting for the cause. To add fuel to its fire, the search and ad giant is sending its more enlightened acolytes to far-off places -- where they actually have to ask the natives whether they know what Google is -- in order to find tomorrow's brain children. There's something to tell the kids when you're older: "After two years of organic buffet schmoozing, I hit Andhra Pradesh to find the ad algo junkies of tomorrow. It was fuckin' awesome. I think I changed the world." 
|
Source: Viral Video Chart
|
