The Somewhat Disturbing Effect of Advertising

My son, who is 5, has taken to watching Discovery or National Geographic channel with his Mother some nights when we are both too lazy to read him a story. (Damn, TV for the creation of many lazy ass habits) So it's fun to hear him re-cap what he has seen. He has this amazing memory where he can recite almost word for word what he has heard on TV. The funny thing is, it's not the shows content he is reciting, it is the commercials. So what do I get?

"One whale, one ship, the exciting story of Moby Dick. On Discovery from 1-3PM today!"

"Is your back sore? Do you have pain in the morning? Do you wish your bed was more comfortable? need the CraftMatic Adjustable bed. Buy one now and get this handy wood chipper valued at $99. But, it's free with your purchase of a Craftmatic Adjustable bed!"

I'm serious, he recites this stuff word for word. What will it be next? "Help. I've fallen and I can't get up!" Daddy, your gonna need this when you get old!

Or later in life, "Dad! I can get these 12 CDs for only 3 cents! Come on, can I sign up?" Yea sure kid, and wait until they tell you have to buy "only" 4 CDs at $75 a piece to to get those 12 CDs.


Written by Steve Hall    Comments (0)     May- 1-02  
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