Co-habitation: Dunkin Donuts and Home Depot
We've seen co-marketing, affilite marketing and all the other iterations of that. Now, we have co-habitation. I think it's brilliant. It takes the Mall concept even further. I mean, when was the last time you went shopping for only one thing? We want everything in on place. While, that may never be possible, Dunkin Donuts has made a step in that direction by placing complete stores inside Home Depots as a test.
Dunkin' Donuts tests store in Home Depot - 2002-08-20 - Boston Business Journal
by Steve Hall Aug-21-02 Click to Comment