Now THIS is Marketing!!!
In an absolutely brilliant fluke or planned strategy, Apple's Switch campaign has catapaulted Ellen Feiss to media stardom. If you don't already now, she is the stoned out teenager in Apples Switch campaign. Her existence has spawned many sites as well as desktop icons and Photoshop spoofs.
Check it all out in a Wired story.
Whether planned or not, Apple has a winner of a campaign here. It's more then viral. It's show's the power of blogs as a marketing tool. Or, at least how to use the power of teen age lust as a marketing tool!
by Steve Hall Aug-14-02 Click to Comment