Company Tests Parking Meter Advertising

�This is really an extension of the street furniture of bus shelters and kiosks"

The New York firm is one of two who have been given the go-ahead to test advertising on 500 parking meters along a stretch of Third Avenue on the Upper East Side between 67th and 86th streets. Snap Marketing has permission to sell advertising on parking meters on a stretch of Broadway on Manhattan�s West Side. The one-year test began Oct. 1.

Wouldn't this be even more effective if it worked with a potential database that was wired into the EZ Pass so that specific advertising messages could be delivered locationally based on the cars EZ Pass database. I know we're not there yet, but I think it would be a fascinating combination of technologies.

by Steve Hall    Oct- 9-02   Click to Comment   

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