Customer Evangilism: Not All Marketers Are Idiots
Yes, there are some companies out there who have done marketing right. Who have created a brand so strong that they have created company evangelists that sing the praise of the company through your basic word of mouth advertising.
Does this just happen by accident? No. It takes a lot of work for a company to get to this level of loyalty. Read this article from MarketingProfs to see how they do it.
The Customer Evangelism Manifesto