Microsoft's Botched Switch Campaign
I wasn't going to write about this because everyone else in the world has already. But, I guess that is also the reason I have to write about it. I can't be left out. AND, I relish any opportunity to advance Apple...even though I am stuck with a Wintel box. So what do I have to say about all of this?
I find the whole attempt so idiotic and poorly thought out and the fact that they couldn't even find an actual "non-switcher" is hilarious!
Just goes to show that all original campaign ideas have been done. (OK, there are a few left) All we can do now is copy. Well, Redmond did a very bad copy job!
by Steve Hall Oct-15-02 Click to Comment