B to B Ad Spending on the Upswing
B-To-B Ad Spending Continues To Recover
Business-to-business advertising figures for October, released on Friday by American Business Media, show a positive trend in the rate of decline in year-to-date b-to-b ad pages and spending. Overall, ad dollars were down 9% compared to October of last year, while pages were down 10.6%. Year-to-date spending decreased by 16.7% and pages by 16.9%.
by Steve Hall Dec-14-02