Mass Customization: The New Marketing
The term is not new but mass customization is becoming a larger part of the commerce pie. You can now order customized pants from Lands End and elswhere. It won't be long before almost every product will be customized to your exact specifications.
If only marketing programs could get to that point as fast as retailers.
Wired: The Customizer Is Always Right
by Steve Hall Dec-26-02 Click to Comment