November Sweeps Round Up
ABC, the WB, NBC Harvest Increases
The November sweeps period that concluded last Wednesday solidified the comebacks of ABC and the WB, both of which suffered heavy audience defections in November 2001. The WB enjoyed its best sweeps ever, earning its highest ratings among viewers 18-34 and 18-49. And ABC's strong performance in the 18-49 demo boosted the network from a dismal fourth-place finish last November to what was expected to be a second-place showing this year.
by Steve Hall Dec- 2-02 Click to Comment