The New Pop Up: The Kick Through

CNET has a story about a new type of pop up ad that "kicks through" to the advertised web site with a simple rollover of the mouse. Very tricky. I hate this stuff.

But, more importantly, we (as in MarketingFix writer, Robert Loch) scooped the story first.

Would have been nice if CNET attributed appropriately!

MarketingFix: Is "Kick Through" a New Ad Format?
CNET: Pop-ups add new twist - Tech News - CNET.com

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