Avertising Headline Round Up

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MarketingFix Online Advertising Headlines

From MarketingFix: Internet marketing and media news aggregation and analysis from dozens of sources provided with insight, brevity and occasional sarcasm.

Some Question DoubleClick's Latest Online Ad Study
Reebok Super Bowl Ad Huge Web Success
Getting Your Email Through Filters
US Government Sued Over Opt-out List
Internet Now the Most Important Information Medium
View Through Rates Up
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Gear Magazine Gets Into the TV Game

Just like Maxim and others, Gear is partnering with J. Walter Thompson to produce a half hour music show called "Conversations" which will be hosted by Bob Guccione Jr.

So this is the trend that will follow reality programming?
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Pool Table Advertising

So now you can plaster your logo on a pool table and balls. Nifty. Courtesy of Encompass Outdoor Media, this is the latest form of ad onslaught. Do you really want to go into a pool hall, have a beer, relax...and stare at a McDonald's logo? Innovative, yes. Annoying? Of course.

Will it work? It all depends on the creative. And your threshold for pain.

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Reality TV is Crack TV?

"North Korea continues amassing a nuclear cache. The country is on the verge of war. That's reality. But it's not spiking the ratings on prime time."

So summarizes an article in Business Week about Reality TV and how it is taking us over and pushing far more important issues to the side. The article likens it to Crack. The ride is great on the way up but it's a bad fall on the way down.

Why do we like it?

"By vaulting nobodies into overnight celebrities, these shows appeal to the flip side of America's fascination with stardom: people's secret resentment at being shut out of Hollywood's seven-carat system. Reality TV is revenge for the regular Jane and Joe."

All well and good but it may end in with a very big and collective withdrawl.

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Better Spot Cable TV Targeting

Cable TV is allowing for some very interesting targeting abilities as dicussed in this MediaPost article:

A deal signed last December now allows spot cable rep firm National Cable Communications to test technology from Visible World and SeaChange International. The technology gives advertisers the ability to put together different versions of commercials and deliver them to customers in different geographic zones using cable TV availability. The manufacturers say the variables that can be customized in real time include geographic selectivity, programming content, demographic clusters, date/time sensitivity, and product offerings.

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