Advertainment Advertising on Tivo

Another long-form advertainment has been launched. "Waiting for Woody", a 30 minute comedy that is a veiled commercial for Best Buy, can be downloaded by Tivo users in California. This is apparently the third Tivo advertising outing for Best Buy following a May Sheryl Crow video sneak preview, and a November promotion for it's James Bond collector edition DVD set.

The urge to merge programming with advertising continues to grow and is obviously in the best interest of Tivo to play along since broadcasters are wary of it's commercial skipping abilities. Even though it may seem like there will be no escape from advertising, perhaps this form will force an improvement in creativity.

IAR: Best Buy Sponsors Film on TiVo

by Steve Hall    Jan- 3-03   Click to Comment   

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