An Advertising Recovery?
Is an Ad Industry recovery in sight this year? I think so and so does my partner, Rick Bruner, over at MarketingFix. Here's what he has to say about it:
Press Release: CMR/TNS Media Intelligence Forecasts Moderate Rise In Overall Ad Spending For 2003... MediaPost: Rebound Continues
CMR/TNS Media Intelligence (that's a heck of a brand, eh?) predicts that the Internet advertising market is going to grow by 7.4% in 2003. I'm pleased to see they predict growth. I'd even venture to say we may see low double-digits again in our lifetime, if not this year. I think CMR has always been a bit too old-school in its predictions of ad spending online, which it consistently pegs well below the IAB, which is the benchmark I prefer.
Folks, we're in for a recovery, I can feel it in my bones. Just consider the following:
CMR may think growth will be only 7.4%, but you can put me down for at least a baker's dozen, please.
- Kick-butt 2002 holiday shopping season online (what would that have looked like were the rest of the economy booming)
- The IAB just noted the first positive blip in revenue in Q3 2002 in six consecutive quarters
- I am talking to loads of companies -- publishers, agencies, technology providers -- who are all singing the same song: business is booming. In fact, I have to look no farther than my own business, which hasn't been so busy in two years!
Link to Story: CMR Predicts Net Ads Up 7.4% in 2003