Coke Gets "Real" With New Advertising Campaign
Staring the likes of Penelope Cruz, Courtney Cox, David Arquette, Mya, and Common, Coke launches a campaign which is all about being real and true to oneself.
In a statement, Esther Lee, chief creative officer of Coca-Cola North America, said, "These ads convey what consumers told us it means to 'be real.' Being true to yourself, plugging in to life and connecting with others, with a natural optimism. Creatively, the upbeat tone of the campaign reflects the heart, fun and desire that are core characteristics of Coca-Cola."
AdWeek: Stars Shine in Coke Campaign
by Steve Hall Jan- 9-03 Click to Comment