Neilsen Adds to Advertising Monitoring Service
Neilsen has added five national cable networks and 9 national magazines to its list of monitored media. Nielsen Monitor-Plus will now collect advertising information from 45 cable networks and 222 national consumer magazines, along with the 13 other media types monitored both nationally and locally.
Neilsen Press Release: NIELSEN MONITOR-PLUS EXPANDS COVERAGE
by Steve Hall Jan- 7-03 Click to Comment